Mon.Jun 03, 2024

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Mastering the Art of Pitch Decks: Strategies for Startup Success

Aspiration Marketing

Crafting a pitch deck is like painting a picture of your company's future for potential investors or clients. It's your chance to showcase your vision and convince them to join you on the journey to success. Key strategies should be considered to make your pitch deck effective. Let's explore these strategies to help you create a compelling presentation that leaves a lasting impression.

Marketers 183
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Google won’t index sites that do not work on mobile devices after July 5th

Search Engine Land

Google’s mobile-first indexing initiative started just seven and a half years, while we thought it was completed last October , it is now really going to be fully done after July 5th. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog.

SEO 145
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The marketer’s guide to state data privacy laws

Martech

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

Law 132
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Wealth flow Sandtable Board Game

Calvyn Lee Blog

When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad’s book and get to know cashflow board game , and only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and 202 and play with my friends. I was exploring another new set of board game called wealth flow sandtable, from Wealth and Joy, is a board game by a creator from China, Tang Qian Jiu, founded around 2018.

Energy 130
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

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Proving Your Worth: How to Measure the Success of Your Social Marketing

Social Media Examiner

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? In this article, you’ll discover how to measure the success of your social media marketing activities The Importance of Measuring Your Social Media Marketing Success Social media has become an integral part of most businesses' marketing strategies. […] The post Proving Your Worth: How to Measure the Success of Your Social Marketing appeared first on Social Media Examiner.

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Elevating Your eCard Marketing Strategy: 5 Insightful Tips

Marketing Insider Group

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards may be your solution! eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. eCards engage constituents with visually appealing, brand-aligned content that keeps your business top of mind.

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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Hubspot Marketing

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I'd long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming.

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How Google Core Updates Affect Your Search Visibility

Marketing Insider Group

As a business owner, you know that staying visible on search engines is crucial for success. About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how websites rank in search results.

SEO 118
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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Chapters like “The Consumer, Not the Product, Must Be the Hero” and “Communicate with Each Customer or Prospect as an Audience of One” emphasize the benefits of tailoring communications to individual consumers — the essence of personaliz

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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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The rise of AI-powered SEO: Friend or foe?

SmartBrief - Marketing

Thanks to AI, machines can meticulously analyze and optimize your every click, every scroll and every query. Its impact on search engine optimization strategies cannot be overstated. But what does the future look like for AI SEO tools? Will it continue to help you climb the SERP? Or search engines will penalize your site for abusing it. Let’s discover what lies ahead for AI-driven SEO, and how you can effectively use it to keep the top spot on the search results.

SEO 102
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Marketing’s future is directing disruption

Martech

“We have reached the retrofitting limit.” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing Symposium. Retrofitting is what marketing did in response to disruptions like the internet, then social media, then mobile. It is what many expect to continue to do in response to the end of third-party cookies, the growth of privacy regulations and the rise of generative AI.

Branding 106
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AI-Powered, Not Replaced: The New Marketing Productivity Power

The CMO Survey

The post AI-Powered, Not Replaced: The New Marketing Productivity Power appeared first on The CMO Survey.

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The Exact Strategy I Used to Gain 70,000 Followers on Instagram and Facebook From Scratch — and Turn Them Into Sales

Buffer Marketing

There are plenty of ways to grow a strong social following, but many small business owners rely on good content and luck, overlooking approaches that could help them reach larger audiences more quickly.  By integrating other marketing tactics, specifically paid advertising , SEO (search engine optimization), and community building, into my social media strategy , I was able to grow my audience on Facebook and Instagram to 70,000.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Instagram tests unskippable video ads in main feed

Search Engine Land

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who find forced viewing intrusive. How it works. New in-feed ads display with a timer. Users can’t scroll past until timer runs down.

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DirectMail2.0 Partners with Flowcode’s Enterprise QR Code Platform to Further Enhance Direct Mail Reporting & Performance

DirectMail2.0

DirectMail2.0, the Tampa Bay area-based omnichannel marketing firm, is pleased to announce it has partnered with Flowcode to natively integrate Flowcode’s QR code generation, customization and real-time reporting into the DirectMail2.0 platform. The move will give DirectMail2.0 users the option to integrate DM20’s native Flowcode functionality in their omnichannel campaigns, and will be available starting today. “DirectMail2.0 strives to make direct mail more versatile and eff

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An SEO’s guide to redirects

Search Engine Land

Redirects are a way of moving a webpage visitor from an old address to a new one without further action from them. Each webpage has a unique reference, a URL, to enable browsers to request the correct information be returned. If a browser requests a page that has a redirect on it, it will be instructed to go to a different address. This means that the content on the original page is no longer available to request, and the browser must visit the new page to request the content there instead.

SEO 83
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10 Best Mass Email Server Service Providers

Zumvu

The mass email server services are important to help businesses and organizations deliver large amounts of messages in a reliable and fast manner.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to extract GBP review insights to boost local SEO visibility

Search Engine Land

Since the inception of local business listings, companies have explored various methods to acquire more customer reviews. These reviews provide valuable insights into consumer sentiment, common pain points, and areas for improvement. While many businesses use paid tools to analyze review data, there are cost-effective methods to extract similar insights, particularly for smaller businesses with limited budgets.

SEO 82
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AI in Digital Marketing: A Guide for Small Business Owners

Sachs Marketing Group

AI in digital marketing is like a super-powered marketing assistant. Business owners can use AI for website design inspiration, certain areas of SEO research, content strategy, PPC ad targeting, social media calendar planning, reputation management, and customer service. It may not be able to provide specific data, but it can provide guidance that helps streamline your creative and strategic process.

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Ecommerce 101: Learn How to Make Money with Ecommerce

Rock Content

In a day and age when nearly everyone is shopping online, ecommerce is more than just an opportunity. It’s a chance to potentially sell to millions of people and make a lot of money doing it. However, it’s crucial to implement the right strategies and techniques if you’re serious about succeeding. In this comprehensive guide, we’ll cover expert tips and best practices for how to make money with e-commerce.

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4th of July email marketing: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Protected:

Rock Content

This content is password protected. To view it please enter your password below: Password: The post Protected: appeared first on Rock Content.

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