Mon.Jun 03, 2024

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Mastering the Art of Pitch Decks: Strategies for Startup Success

Aspiration Marketing

Crafting a pitch deck is like painting a picture of your company's future for potential investors or clients. It's your chance to showcase your vision and convince them to join you on the journey to success. Key strategies should be considered to make your pitch deck effective. Let's explore these strategies to help you create a compelling presentation that leaves a lasting impression.

Marketing 259
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Google won’t index sites that do not work on mobile devices after July 5th

Search Engine Land

Google’s mobile-first indexing initiative started just seven and a half years, while we thought it was completed last October , it is now really going to be fully done after July 5th. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog.

SEO 145
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Proving Your Worth: How to Measure the Success of Your Social Marketing

Social Media Examiner

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? In this article, you’ll discover how to measure the success of your social media marketing activities The Importance of Measuring Your Social Media Marketing Success Social media has become an integral part of most businesses' marketing strategies. […] The post Proving Your Worth: How to Measure the Success of Your Social Marketing appeared first on Social Media Examiner.

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10 Best Mass Email Server Service Providers

Zumvu

The mass email server services are important to help businesses and organizations deliver large amounts of messages in a reliable and fast manner.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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The marketer’s guide to state data privacy laws

Martech

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

Law 137
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The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media

Sprout Social

Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.

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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Hubspot Marketing

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I'd long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming.

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Wealth flow Sandtable Board Game

Calvyn Lee Blog

When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad’s book and get to know cashflow board game , and only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and 202 and play with my friends. I was exploring another new set of board game called wealth flow sandtable, from Wealth and Joy, is a board game by a creator from China, Tang Qian Jiu, founded around 2018.

Energy 130
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The rise of AI-powered SEO: Friend or foe?

SmartBrief - Marketing

Thanks to AI, machines can meticulously analyze and optimize your every click, every scroll and every query. Its impact on search engine optimization strategies cannot be overstated. But what does the future look like for AI SEO tools? Will it continue to help you climb the SERP? Or search engines will penalize your site for abusing it. Let’s discover what lies ahead for AI-driven SEO, and how you can effectively use it to keep the top spot on the search results.

SEO 129
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Elevating Your eCard Marketing Strategy: 5 Insightful Tips

Marketing Insider Group

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards may be your solution! eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. eCards engage constituents with visually appealing, brand-aligned content that keeps your business top of mind.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Chapters like “The Consumer, Not the Product, Must Be the Hero” and “Communicate with Each Customer or Prospect as an Audience of One” emphasize the benefits of tailoring communications to individual consumers — the essence of personaliz

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How Google Core Updates Affect Your Search Visibility

Marketing Insider Group

As a business owner, you know that staying visible on search engines is crucial for success. About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how websites rank in search results.

SEO 120
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Marketing’s future is directing disruption

Martech

“We have reached the retrofitting limit.” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing Symposium. Retrofitting is what marketing did in response to disruptions like the internet, then social media, then mobile. It is what many expect to continue to do in response to the end of third-party cookies, the growth of privacy regulations and the rise of generative AI.

Branding 115
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The Exact Strategy I Used to Gain 70,000 Followers on Instagram and Facebook From Scratch — and Turn Them Into Sales

Buffer Marketing

There are plenty of ways to grow a strong social following, but many small business owners rely on good content and luck, overlooking approaches that could help them reach larger audiences more quickly.  By integrating other marketing tactics, specifically paid advertising , SEO (search engine optimization), and community building, into my social media strategy , I was able to grow my audience on Facebook and Instagram to 70,000.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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4th of July email marketing: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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AI-Powered, Not Replaced: The New Marketing Productivity Power

The CMO Survey

The post AI-Powered, Not Replaced: The New Marketing Productivity Power appeared first on The CMO Survey.

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Instagram tests unskippable video ads in main feed

Search Engine Land

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who find forced viewing intrusive. How it works. New in-feed ads display with a timer. Users can’t scroll past until timer runs down.

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DirectMail2.0 Partners with Flowcode’s Enterprise QR Code Platform to Further Enhance Direct Mail Reporting & Performance

DirectMail2.0

DirectMail2.0, the Tampa Bay area-based omnichannel marketing firm, is pleased to announce it has partnered with Flowcode to natively integrate Flowcode’s QR code generation, customization and real-time reporting into the DirectMail2.0 platform. The move will give DirectMail2.0 users the option to integrate DM20’s native Flowcode functionality in their omnichannel campaigns, and will be available starting today. “DirectMail2.0 strives to make direct mail more versatile and eff

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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An SEO’s guide to redirects

Search Engine Land

Redirects are a way of moving a webpage visitor from an old address to a new one without further action from them. Each webpage has a unique reference, a URL, to enable browsers to request the correct information be returned. If a browser requests a page that has a redirect on it, it will be instructed to go to a different address. This means that the content on the original page is no longer available to request, and the browser must visit the new page to request the content there instead.

SEO 83
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AI in Digital Marketing: A Guide for Small Business Owners

Sachs Marketing Group

AI in digital marketing is like a super-powered marketing assistant. Business owners can use AI for website design inspiration, certain areas of SEO research, content strategy, PPC ad targeting, social media calendar planning, reputation management, and customer service. It may not be able to provide specific data, but it can provide guidance that helps streamline your creative and strategic process.

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How to extract GBP review insights to boost local SEO visibility

Search Engine Land

Since the inception of local business listings, companies have explored various methods to acquire more customer reviews. These reviews provide valuable insights into consumer sentiment, common pain points, and areas for improvement. While many businesses use paid tools to analyze review data, there are cost-effective methods to extract similar insights, particularly for smaller businesses with limited budgets.

SEO 82
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Protected:

Rock Content

This content is password protected. To view it please enter your password below: Password: The post Protected: appeared first on Rock Content.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Ecommerce 101: Learn How to Make Money with Ecommerce

Rock Content

In a day and age when nearly everyone is shopping online, ecommerce is more than just an opportunity. It’s a chance to potentially sell to millions of people and make a lot of money doing it. However, it’s crucial to implement the right strategies and techniques if you’re serious about succeeding. In this comprehensive guide, we’ll cover expert tips and best practices for how to make money with e-commerce.