Aspiration Marketing

FEBRUARY 13, 2024

Every entrepreneur dreams of scaling their business to new heights. But how do you translate that dream and create a digital marketing plan to grow and get your marketing team and company to achieve your goals? Using a relatable example, we'll show you how to write an effective marketing plan and guide to growth marketing. The $10 Million Dream: Begin with a clear goal, like reaching a specific monthly revenue target.

Marketing Plan 242

Marketing Plan Marketers Marketing Digital Marketing 242

Search Engine Land

FEBRUARY 13, 2024

Google has a new review algorithm that the search company says it better anf faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this new algorithm helped us take down 45% more fake reviews than the year before ,” Google announced. Google receives a lot of contributions to its Google Maps and local listings, this includes reviews, photos, updates to listings and more.

Marketing 140

Marketing Marketers SEO 140

Martech

FEBRUARY 13, 2024

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends.

Transform 137

Transform Entertainment Social Media Marketing Marketers 137

Social Media Examiner

FEBRUARY 13, 2024

Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube Video: 1080p Enhanced YouTube TV and Primetime Channels subscribers will have access to a new 1080p Enhanced video quality option that […] The post YouTube Updates: YouTube’s 2024 Vision for AI, YPP, Experience Features, and More appeared first on Social Media Examiner.

Social Media Marketing 123

Social Media Marketing Marketing Marketers 123

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit.

Communications 130

Communications Promotion Branding Management 130

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI.

Finance 120

Finance Transform Price CRM 120

Search Engine Land

FEBRUARY 13, 2024

For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. With the recent clarification that E-E-A-T is not a ranking signal , factor, or system, I want to jump in and hit on several key points.

SEO 119

SEO User-Generated Place Search Marketers 119

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Your martech decisions must align with and advance your company’s core business goals for the next one to two years.

Transform 119

Transform eCommerce Retail CMO 119

Search Engine Land

FEBRUARY 13, 2024

Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks. That means as agency partners, we need to shift toward acting more as consultants for our clients. We must use our expertise to provide strategy and guidance that leads to business growth rather than hands-on-keys busywork. A key area where we can leverage our expertise by identifying how clients can use data effectively while ensuring compliance with evolving privacy and security reg

Analytics 116

Analytics User-Generated Communications Advertisers 116

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Snapchat is expected to reach almost 50 million members of the U.S.

Gen Z 115

Gen Z User-Generated Influencer Marketing Branding 115

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. You've come to the right blog if your business is in the same boat. I sat down with a couple of professionals, gathered data from our 2024 State of Marketing Report, and now I’m ready to tell you the top three roles marketer

Thought Leadership 115

Thought Leadership Marketers Marketing Management 115

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. It provides a fresh and impactful approach to connecting with new audiences in this digital era. However, one of the most critical aspects businesses are interested in is the return of their investments.

Influencer Marketing 111

Influencer Marketing Marketers Marketing Analytics 111

Content Marketing Institute

FEBRUARY 13, 2024

Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.

Marketing 110

Marketing Marketers 110

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can use it as a blueprint for your own PPC strategy.

Non-Profit 107

Non-Profit User-Generated Customer Journey Advertisers 107

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. Super Bowl LVIII had a massive audience As the San Francisco 49ers and the Kansas City Chiefs kicked off on Sunday in front of 65,000 football fans, advertisers were getting their game faces on, ready to reach the predi

Entertainment 106

Entertainment Advertisers Advertising Management 106

Kuno Creative

FEBRUARY 13, 2024

For a number of years, Kuno and Blackline Safety have partnered for marketing and RevOps. Alongside a website redesign and a 75+ HubSpot business unit implementation, we’ve helped the global safety monitoring solutions provider track key business criteria in HubSpot. This past year, they came to us with a specific request: tracking how long it takes a sales development representative (SDR) to follow up once a lead is assigned — down to the minute.

Customer 105

Customer Marketing Marketers 105

Traackr

FEBRUARY 13, 2024

Discover how Snapchat and Traackr’s influencer marketing platform can help you reach Gen Z.

Gen Z 98

Gen Z Influencer Marketing Marketers Marketing 98

Search Engine Land

FEBRUARY 13, 2024

Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping app also reported modest growth in orders, which rose to 70.1 million – a year-on-year increase of 5%, as well as a 5% year-on-year growth in growth transaction value (GTV). Driving success. Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers.

Retail 97

Retail Advertisers Advertising Price 97

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Duct Tape Marketing

FEBRUARY 13, 2024

Smart Strategies: How to Get Leads That Convert written by Shawna Salinger read more at Duct Tape Marketing Leads are the fuel that drives the growth of every business. Without leads, you don’t have clients. Without clients – there’s no business! In this post, I’ll show you how to get leads through strategic messaging, increasing your visibility, and a systemized approach.

Real Estate 93

Real Estate Whitepaper Transform Communications 93

Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. As advertisers continue to face difficulty reaching Google Ads support, these automated emails offer valuable insights to boost campaign performance.

Advertisers 95

Advertisers Advertising Search Marketers Management 95

Duct Tape Marketing

FEBRUARY 13, 2024

Crafting Your Leadership Story: Lessons Around the Campfire written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and speaker. With over 25 years of business and leadership experience, Tony brings a wealth of knowledge to the table.

Transform 84

Transform Place Communications Marketing 84

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential performance enables more informed, data-driven decisions on the optimal media mix, timing, and frequency for achieving the

Analytics 90

Analytics Global Marketing Education Advertisers 90

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Scoop.it!

FEBRUARY 13, 2024

Email as an experience – this is what keeps subscribers engaged with a brand. The secret of a well-designed email is just that: it delivers experience, not vanity aesthetics. It’s not nice-looking emails that compel subscribers to interact with your brand. Each aspect of design follows a strategic lead, aiming to engage and convert. If your emails consistently fail to convert subscribers to customers, you may safely trace it to faulty design.

Email Marketing 83

Email Marketing Entertainment eCommerce Branding 83

Set Up

FEBRUARY 13, 2024

The year of 2024 brought us Super Bowl LVIII and, with that, Taylor Swift x Travis Kelce with the Kansas City Chiefs vs. the San Francisco 49ers. This clash of the titans brings some of the best (and most expensive) commercials every year, and 2024 is no exception. Evan Rosenthal , Set up ’s Business Development Manager and the team’s biggest football fan, shares some of his favorite Super Bowl ads from this year.

Food 72

Food Marketers Marketing Advertisers 72

Customers.ai

FEBRUARY 13, 2024

Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many data points they have into a cohesive customer profile. However, with recent shifts in the digital space, notably the phasing out of third-party cookies and increased privacy regulations , marketers and businesses of all sizes are taking notice of this technology.

Customer Journey 69

Customer Journey Marketers Marketing CRM 69

David Meerman Scott

FEBRUARY 13, 2024

For the past few weeks, I have been using Perplexity.ai as my default search engine. It’s a cool hybrid between a chatbot such as ChatGPT and a traditional blue link search engine like Google. The way Perplexity displays answers to natural language queries, showing a text answer together with links for more information, is the future of both chatbots and search.

Marketers 67

Marketers Marketing 67

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

The LeadG2 Blog

FEBRUARY 13, 2024

In the hustle and bustle of today's digital realm, where every scroll and click inundates consumers with information, personalization emerges as the beacon guiding businesses through the noise toward their audience. Personalization isn't just a strategy within the sphere of lead generation; it's the secret sauce that transforms casual leads into committed customers, driving conversions and revenue along the way.

Transform 52

Transform Customer 52

yorCMO

FEBRUARY 13, 2024

Kim Jackson shares her invaluable insights on integrating AI into marketing strategies, forming cross-functional teams for innovation, and the importance of messaging in the age of AI. The post Navigating the AI Revolution in Marketing – Kim Jackson appeared first on yorCMO.

Marketers 52

Marketers Marketing Marketing Strategy 52

Buffer Marketing

FEBRUARY 13, 2024

In 2024, we’re getting a bonus day in February.  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand.

Branding 124

Branding Social Media Marketing Food Marketing Plan 124

AWeber

FEBRUARY 13, 2024

You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. Perhaps you wrote them off as “lucky unicorns,” or figured they just have some type of charisma that ordinary people lack. What if you stumbled on a method that nearly anyone can use to grow a large, engaged social media audience?

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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