Aspiration Marketing
FEBRUARY 19, 2024
Fulfillment services are a critical aspect of any e-commerce business. Without quality fulfillment services, companies that operate without physical store locations would not be able to supply goods to their customers. Handling the storage, shipping, and returns related to products that companies create and market requires attention to detail and expertise.
Martech
FEBRUARY 19, 2024
Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. In many cases, they’re firmly rooted in what many, including myself, believe is an outdated requirement of seeking candidates with degrees. The evolving talent marketplace While degrees used to signal a person’s abilities, skills and potential, the landscape has changed dramatically.
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Search Engine Land
FEBRUARY 19, 2024
Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC are incredibly valuable. Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand).
Martech
FEBRUARY 19, 2024
Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Businesses Grow
FEBRUARY 19, 2024
My speech on AI First, allow me to say humbly and honestly that I’m no expert in AI. But who is? I can say with authority, however, that I am a student of AI, and I’m good at distilling complex ideas like artificial intelligence into the essential issues that matter to a business. While I might be the last marketer on LinkedIn who hasn’t added “AI Expert” to his title, I can still connect the dots in an informed manner!
Martech
FEBRUARY 19, 2024
Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 19, 2024
Google Merchant Center has clarified that if you use AI-generated images within your Merchant Center feed you must indicate that the image was created using generative AI. Google posted , “If you’re using AI-generated images in Merchant Center, Google requires that you preserve any metadata tags which indicate that the image was created using generative AI in the original image file.” How.
Martech
FEBRUARY 19, 2024
Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.
Search Engine Land
FEBRUARY 19, 2024
Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The screenshot was shared in the Google Analytics Help Center. In response, 15 others confirmed they were experiencing the same issue: Why we care.
Sprout Social
FEBRUARY 19, 2024
The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
FEBRUARY 19, 2024
“OK, Google. What is voice search?” “Hi, Trish. Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo or Google Home device. Now I just think about speaking out loud to whatever device is near me.
Martech
FEBRUARY 19, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
FEBRUARY 19, 2024
Standing out in search is not easy. The search environment is hyper-competitive. It is possible to publish excellent content and still see it fail to rank. Competition is everywhere in search. You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly.
SocialPilot
FEBRUARY 19, 2024
Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
FEBRUARY 19, 2024
Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered search. Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience.
Marketing Insider Group
FEBRUARY 19, 2024
Standing at the content marketing crossroads? You’re not alone. With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? From the flexibility and specialized skills of freelancers to the strategic prowess and scalability of agencies, we’re here to unpack the pros and cons.
Search Engine Land
FEBRUARY 19, 2024
Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings. Why we care. The timing of deliveries plays a crucial role in a consumer’s decision-making process when making a purchase.
yorCMO
FEBRUARY 19, 2024
The post Turning Around a Failing Marketing and Sales Organization appeared first on yorCMO.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
FEBRUARY 19, 2024
Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law.
Use Insider
FEBRUARY 19, 2024
What is conversational messaging? Conversational messaging is a powerful tool that allows businesses to engage in real-time dialogues with customers on messaging platforms such as WhatsApp and SMS, unlike traditional forms of communication like email. Conversational messaging enables two-way conversations powered by generative AI, where customers can interact with businesses directly from their devices.
Search Engine Land
FEBRUARY 19, 2024
Shop with Google AI is now available to select users. The feature enables consumers to generate AI images of products they’re searching – for example “red dress” Then, they can pick the image they like best, and Google will serve them similar-looking products. Why we care. This new shopping experience is a chance for brands to reach high-value consumers.
Use Insider
FEBRUARY 19, 2024
What is AI marketing automation? AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Set Up
FEBRUARY 19, 2024
Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics Bring Commercials Back! New research shows consumers are not as opposed to paying less for streaming platforms, even if that means having to watch ads, as they were before.
Use Insider
FEBRUARY 19, 2024
What is a customer data platform (CDP)? Customer data platforms (CDPs) help you to assemble customer profiles, orchestrate customer interactions, and accelerate data delivery to analytics and engagement tools. It’s a software solution that serves as a centralized hub for real-time collecting, managing, and analyzing customer data from various sources for data-driven targeting.
Zumvu
FEBRUARY 19, 2024
Finding targeted Twitter followers is like striking gold. With targeted followers, you connect with the right people who are genuinely interested in what you are saying.
Backlinko
FEBRUARY 19, 2024
In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Buffer Marketing
FEBRUARY 19, 2024
We’re finally getting a peek behind the curtain of Threads’ algorithm. And while there are plenty of things that shouldn’t surprise you — especially if you’re familiar with how the Instagram algorithm works — there are some new and innovative ways Meta is creating a unique experience for users. The Threads team quietly published this guide on the Threads Feed AI system on the Meta transparency site, which offers some interesting titbits about how t
Sprout Social
FEBRUARY 19, 2024
Do you have Facebook and Instagram business accounts for your brand or organization? Then, you should be using Meta Business Suite. From content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience. Whether you’re a seasoned social media manager or just getting started, this guide will walk you through the key setup tasks and answer common questions on how to use Meta Business Suite.
Sprout Social
FEBRUARY 19, 2024
Businesses worldwide lose trillions every year due to poor service experiences. I spent over five years of my career at a leading customer service software company, and many more working with another leader in the space, Salesforce. I know how important service is to the overall customer experience. It’s hard to think of another business function that has such an outsized impact on customer loyalty, retention and lifetime value.
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