Aspiration Marketing
JANUARY 13, 2025
AI humanizer tools have become a hot topic in content creation these days. These tools refine AI-generated text and make it more relatable and human-like. But are they really effective? More importantly, do you know how to use them effectively to enhance your content?
Marketing Insider Group
JANUARY 13, 2025
Your company needs to figure out a way to understand and engage its customers. Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. This integration makes it easier to collect and use customer data, craft personalized campaigns, and achieve better ROI.
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The CMO Survey
JANUARY 13, 2025
The post Are Marketers Spending Less on Social Media? appeared first on The CMO Survey.
SmartBrief - Marketing
JANUARY 13, 2025
Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. Are social media insights on that list? If not, they need to be. Business leaders share a singular goal: growth. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The CMO Survey
JANUARY 13, 2025
The post When Marketing Technologies Disappoint appeared first on The CMO Survey.
Businesses Grow
JANUARY 13, 2025
Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. Talk to me It seems like everywhere I turn marketers are touting the benefits of personalized marketing, and especially how AI is leading the way. My question is, where is it??? I find marketing as impersonal and intrusive as ever.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
yorCMO
JANUARY 13, 2025
Discover how innovative strategies in marketing for healthcare can help overcome challenges, build trust, and foster patient engagement. The post Effective Healthcare Marketing: Overcoming Challenges to Connect with Patients appeared first on yorCMO.
Hubspot Marketing
JANUARY 13, 2025
Heres a quick truth. Before writing this article, I stumbled on Akins laws , which aptly summarize work breakdown structures. The fun law reads: It's called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Jokes aside, while studying to acquire my project management degree, I found an instructive note in the PMBOK guide.
Martech
JANUARY 13, 2025
Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit a martech team and its broader organization. Fortunately, there are many aspects to an individuals career that avail themselves to provide diverse insights.
Marketing Insider Group
JANUARY 13, 2025
Most employers understand that their company culture will have a profound impact on their recruiting, team productivity, and internal morale. But they may not realize that their culture can also strongly influence their marketing efforts. What is this relationship like, and how can you use company culture to your advantage in this context? First, let’s examine the many sides of company culture.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
JANUARY 13, 2025
Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This underscores a deeper disconnect across digital channels. These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers.
Sachs Marketing Group
JANUARY 13, 2025
The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels.
Martech
JANUARY 13, 2025
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Buffer Marketing
JANUARY 13, 2025
In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Use Insider
JANUARY 13, 2025
But what happens when platforms like Adobe Experience Cloud fall short of your needs? Limited features, high costs, and the complexity of juggling multiple tools can hinder your growth. Thats when you decide to leave behind the limitations of outdated systems. To tame your migration fear, weve created our Migration Mission to make switching simple and stress-free.
Sprout Social
JANUARY 13, 2025
Welcome back to the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.
Use Insider
JANUARY 13, 2025
While the challenges of migration might be temporary, the pain of staying with a provider that no longer serves you will only intensify over time. Marketing teams frequently complain that using Oracle Marketing Cloud feels unnecessarily complex, prohibitively costly, and frustratingly restrictive. Oracles big promises often remain unmet, leaving you stuck in a cycle of inefficiency, sky-high costs, and endless reliance on IT teams for basic operations.
Martech
JANUARY 13, 2025
Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand. But theres just one catch: images can have a negative impact if they slow things down. Large, unoptimized images slow down your sites loading speed especially on small screens which can frustrate visitors and increase bounce rates.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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