Aspiration Marketing
APRIL 17, 2025
Are you losing readers to overly long content or missing SEO opportunities with brevity? The content length dilemma impacts every digital marketer. Search engines favor depth, yet engagement demands conciseness. So, whats the real answer? Understanding the nuances of your audience, marketing goals, and topic complexity is crucial for crafting content that ranks and resonates.
Martech
APRIL 17, 2025
In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential.
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Aspiration Marketing
APRIL 17, 2025
Nike's "Just Do It" campaign. McDonald's "I'm Lovin' It" jingle. These iconic slogans transcend language barriers, right? Wrong. While instantly recognizable, these campaigns achieved global success because they were adapted to resonate with local languages and cultural nuances. This is the power of multilingual marketing. It's not simply about translating words; it's about crafting messages that speak to the hearts and minds of diverse consumers.
Hubspot Marketing
APRIL 17, 2025
Ive spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Major players are already taking note and adapting. For example, Adobe recently introduced AI agents that brands can use to help consumers navigate through their websites.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 17, 2025
Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Maybe the anxiety isn’t so dramatic after all. Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is
The LeadG2 Blog
APRIL 17, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a meh sales playbook from a high-impact resource that actually drives results. Whether you're building one from scratch or trying to get more value from the one you have, this episode is packed with actionable advice to help you get there. Heres what youll learn: What to include in a winning sales playbook from buyer personas and sales process mapping to objection-handling plays, KPIs, battle
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
APRIL 17, 2025
Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? In this article, you'll discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year. Why Instagram Stories […] The post Instagram Stories Strategy for 2025 appeared first on Social Media Examiner.
SocialPilot
APRIL 17, 2025
With over 2.4 billion monthly active users , Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down. Its no wonder that countless companies are turning to Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, youll need to ensure youre approaching your Instagram content creation journey in the right way to get great results.
Martech
APRIL 17, 2025
The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. Digital advertising continues to thrive, reaching a record $258.6 billion in revenue. That’s a healthy 14.9% year-over-year increase from 2023 and the most substantial gains since 2021. “This record growth reflects the industry’s ability to adapt to evolving technologies, reg
Animalz blog
APRIL 17, 2025
Every one-person marketing team knows the feeling. Youre drowning in priorities, and your content strategy gathers dust. Will Gao, Head of Growth at Rilla , faced exactly that situation. They had a goldmine of proprietary insights but not enough resources to turn them into content. His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview ex
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
APRIL 17, 2025
Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. Dig deeper: Googleadtechantitrusttrial: Everything you need to know The ruling found: Google willfully engaged in anticompetitive acts to control the publisher ad server and ad exchang
Buffer Marketing
APRIL 17, 2025
Let’s start with the facts: I don’t usually create content this way. Most weeks, I post 3–5 times across LinkedIn, Threads, and TikTok — usually planned a few days in advance, sometimes the same day. I like having the flexibility to post when I’m inspired, not just when something’s scheduled. But ahead of a month-long trip — part retreat, part travel — I knew I couldn’t rely on my usual workflow.
Welcome Software
APRIL 17, 2025
TIME. is the culprit of why good tests never reach statistical significance. Many A/B tests end up in the "inconclusive" graveyard, hovering just below the significance threshold. Between slow data collection and high-variance metrics, detecting real effects in your website redesign or pricing strategy can be frustratingly elusive. What if you could tighten your confidence intervals and increase the statistical power of your experiments using data you already have?
Kuno Creative
APRIL 17, 2025
For any business, trust is important. But in the healthcare industry, its everything. Trust is what makes a patient choose your facility or product over another. Its what keeps them coming back. And its the foundation of any long-term patienthealthcare provider relationship. But trust doesnt appear overnight. Its built over time through every interaction, including the digital ones.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
SMA Marketing
APRIL 17, 2025
SEO is more than just attracting traffic to your website. It’s about attracting the right traffic to your website. Understanding user intent is essential to an effective content marketing strategy. User intent, sometimes called search intent, is the underlying motivation behind a user’s search query. Understanding what a user is looking for helps you tailor.
Marketing Sherpa
APRIL 17, 2025
This article breaks down the key messages from a live webinar I taught to the SCORE community about marketing, entrepreneurship, and overcoming business challenges. I walked through a real-time analysis of sales sheets and website messaging to show how to get unstuck and communicate value clearly.
Duct Tape Marketing
APRIL 17, 2025
The New SEO Playbook for Business Growth written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo deep dive into the fast-changing world of SEO and what it means for small businesses, marketing consultants, and agencies alike. Is search engine optimization (SEO) still worth it?
Scoop.it!
APRIL 17, 2025
Content curation has long served as a cornerstone of digital content management. Traditionally, curators sifted through vast amounts of information, hand-picking articles, videos, and images to create meaningful narratives for their audiences. Today, artificial intelligence is transforming this process by automating discovery, enhancing personalization, and addressing quality control challenges.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Welcome Software
APRIL 17, 2025
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