Aspiration Marketing

OCTOBER 24, 2024

Did you know that 40-90% of website visitors might leave your site after viewing just one page? This is a startling statistic, but it highlights the importance of understanding bounce rate and its impact on SEO and user experience. In this blog post, we'll explore the world of bounce rates. We'll define them, explain why they matter, and explain how to interpret them in the context of your specific website and industry.

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SEO 218

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases.

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Copywriting Transform User-Generated PR 131

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. One of my favorite quotes on storytelling comes from Morgan Housel's book Same as Ever , where he says, “Storytelling is leverage.” It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins.

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Transform CMO Marketers Marketing 119

Martech

OCTOBER 24, 2024

More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are. There’s also a significant difference between genders with AI training: 66% of males feel adequately trained on AI, but only 44% of females say the same.

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User-Generated Marketing Mix Communications Advertisers 130

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Buffer Marketing

OCTOBER 24, 2024

Juggling multiple social media accounts is like spinning plates on a high wire. One wrong move and it could all come tumbling down. How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. 1.

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Management Social Media Marketing Energy Analytics 122

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. For consumers, and ultimately for brands, it’s good that SMS messages are regulated. It’s bad when customers think you are intrusive. At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand.

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Martech

OCTOBER 24, 2024

There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you don’t make time for your wellness, you will be forced to make time for your illness.” This also applies to marketers and martech managers who are juggling multiple campaigns, tight deadlines and ever-evolving technologies.

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Management Health Marketers Marketing 127

Hootsuite

OCTOBER 24, 2024

This year’s presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. The large majority of those mentions leaned negative. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections.

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Non-Profit Education Promotion Entertainment 98

Social Media Examiner

OCTOBER 24, 2024

Do you need a better YouTube strategy? Looking for a proven method to create content that attracts your ideal customers and drives sales? In this article, you'll learn a step-by-step system for creating YouTube content that results in more leads and sales. The Power of a YouTube Channel for Business Growth Before diving into video […] The post YouTube for Businesses: A Step-by-Step System for Success appeared first on Social Media Examiner.

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Customer Social Media Marketing Marketing Marketers 119

Customers.ai

OCTOBER 24, 2024

If New York is the city that never sleeps, then Customers.ai is the company that never sleeps. Why? Because the team has been putting out killer new features over the past two months. From our new direct mail capabilities to enhanced Klaviyo revenue reporting to our massively awesome Google Ads integration , it’s been non-stop. One of those new features?

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Gen Z eCommerce Analytics Direct Mail 98

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

The LeadG2 Blog

OCTOBER 24, 2024

If you've ever worked with a client who's been burned by a failed marketing campaign, you know that their skepticism can run deep. Questions about whether marketing will truly deliver results are common, and breaking through that doubt is no small feat. This can often make it more difficult to get them to buy in and truly adopt the processes. But here's the good news: overcoming these objections isn’t just possible—it’s essential for building trust and gaining buy-in.

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Marketers Marketing Marketing Strategy 86

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull. Still, everyone needs legal advice at some point, and tapping into that need with practical, specific, and well-placed content can help your law firm stand out in the market.

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Law Content Marketing Education Marketers 77

Duct Tape Marketing

OCTOBER 24, 2024

How to Build Game-Changing Strategy by Choosing Your Customers and Competition written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show.

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Customer Transform Price Place 75

Animalz blog

OCTOBER 24, 2024

Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist , has spent over a decade helping organizations find the sweet spot in between — where measurement actually drives better content decisions. Key insights from this interview: Content measurement requires a more sophisticated model than just pageviews, but simpler than perfect attribution.

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Analytics PR User-Generated Food 57

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Use Insider

OCTOBER 24, 2024

Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). However, personalization is a complex process that combines different activities across various marketing channels.

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eCommerce Customer Journey Email Marketing Product 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

yorCMO

OCTOBER 24, 2024

Discover why content should be at the heart of your B2B marketing and what you can expect out of a well-crafted content marketing strategy.

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Marketing Strategy Marketers Marketing Content Marketing 59

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Use Insider

OCTOBER 24, 2024

Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). However, personalization is a complex process that combines different activities across various marketing channels.

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Customer Journey Product CRM Retail 52

Set Up

OCTOBER 24, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Ben Boyd , the Chief Communications Officer at Chobani, about designing your own career path, the importance of empathy and understanding as a leader, and more. “ Innate curiosity has enabled me to take in a lot of information and distill it down, which I think is the ultimate job of a communicator. ” WATCH + READ THE RECAP BELOW (SC

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CMO Thought Leadership Communications Performance Marketing 59

Six & Flow

OCTOBER 24, 2024

Customers today expect instant, accurate answers to their questions—and they’re not willing to wait around for them. But for customer service teams, keeping up with this demand can be overwhelming. As ticket volumes grow and customer expectations rise, teams are often stretched thin, leading to delays, frustration, and missed opportunities to keep customers happy.

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Customer Transform 52

SMA Marketing

OCTOBER 24, 2024

With over 238 million YouTube users in the United States alone, this video platform has become an accessible tool for people to find the answers to their most pressing questions on virtually any subject. For attorneys, video marketing is a valuable opportunity to show your potential clients how deeply you care about them and any.

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Video Marketing Marketers Marketing Content Marketing 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Six & Flow

OCTOBER 24, 2024

Social media marketing is not for the weak. The constant pressure to produce content that’s both engaging and insightful, in high volume but not spammy, fast yet well-thought-out—while platforms evolve and audience expectations rise—can be overwhelming. The real challenge isn't just keeping pace. It’s about maintaining a consistent brand voice across platforms while tailoring content to each channel's unique dynamics.

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Social Media Marketing Branding Marketing Marketers 52

Hubspot Marketing

OCTOBER 24, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my podcast Nudge , Jonah Berger told me about the power of pausing. The act of pausing seems like a small thing. But recent studies show that pausing can make you more persuasive and can improve outcomes.

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Energy Management 125

DirectMail2.0

OCTOBER 24, 2024

DirectMail2.0 is proud to announce that it has been selected from more than 500 nominees as an honoree for the 14th Annual GrowFL Florida Companies to Watch Award. The prestigious awards program, now in its fourteenth year, recognizes outstanding second-stage companies across the state for their contributions to Florida’s economic landscape. The 14th Annual GrowFL Florida Companies to Watch awards program is brought to you by Nperspective CFO & Strategic Services, in association with the Edw

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