Aspiration Marketing
NOVEMBER 25, 2024
It's no secret that Black Friday and Cyber Monday inspire some of the most creative marketing campaigns on the high street. From striking banners to viral social content, late November brings one of the most significant shopping events of the year, both in-store and online.
Hubspot Marketing
NOVEMBER 25, 2024
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase 3 assessed the value of our topic clusters.
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Martech
NOVEMBER 25, 2024
Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s value. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challe
Sprout Social
NOVEMBER 25, 2024
Instagram Reels get some of the best engagement on the platform. These short-form vertical videos generate more impressions and comments than any other format. For small businesses, Reels are the fastest way to grow on Instagram. But if you’re manually posting each Reel, especially multiple times a day, you’re doing more harm than good. Your team will end up spending hours each week on a repetitive task that can easily be automated with a social media scheduling tool.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
NOVEMBER 25, 2024
Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.
Businesses Grow
NOVEMBER 25, 2024
by Mara Singer, {grow} Community Member Without authenticity, you cannot connect; without connection, you have no consumer relationship. Over the past year, my research on generational differences in perceived digital authenticity has found a few golden marketing nuggets. Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
NOVEMBER 25, 2024
Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. It gives you access to creators' engaged audiences in your niche. It's accessible to businesses at any budget. That's why 69% of brands increased their influencer marketing budgets this year.
Customers.ai
NOVEMBER 25, 2024
Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. That’s a LOT of missed opportunities, especially when you could be using tools to understand what went wrong and fix it before it happens again. Tools like…visitor tracking? Exactly! Visitor tracking tools have come a long way. They’re no longer limited to basic metrics like page views or bounce rates.
Sprout Social
NOVEMBER 25, 2024
Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy.
Hubspot Marketing
NOVEMBER 25, 2024
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you've subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as more writers have left online publishers to make it on their own.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Buffer Marketing
NOVEMBER 25, 2024
Link sharing on social media is always an adventure. Some social media platforms make it easier than others — Instagram allows you to link directly from your Stories and in your bio — but adding a link to your TikTok bio is still a fiddly process. In this article, I’ll walk you through exactly how to add a link to your TikTok bio step by step, why it might not be working for you (and what you’ll need to do to overcome that), plus a way to direct your followers to mult
SMA Marketing
NOVEMBER 25, 2024
For over two decades, Google has been the undisputed leader in search, shaping how billions of people access information. But now, tools like ChatGPT and other large language models (LLMs) are rewriting the rules of search and SEO, offering new ways for users to find answers and for businesses to connect with their audiences. Could.
Tiecas
NOVEMBER 25, 2024
This Thanksgiving, I’m grateful for the trust and partnerships of my clients, the love and support of my family, and the friendships that enrich my life. Wishing you and your loved ones a joyous and bountiful holiday filled with warmth and gratitude. Happy Thanksgiving!
Sprout Social
NOVEMBER 25, 2024
There are gift guides for every gifting occasion. For parents, partners and pals. From those who love FitTok to those who love BookTok. For home bodies, party animals and everyone in between. In fact, one of this author’s favorite holiday traditions is reading through the multitudes of gift guides that drop at the end of the year. But what about gifts for social media managers?
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Hubspot Marketing
NOVEMBER 25, 2024
Bannerflow
NOVEMBER 25, 2024
Does the digital landscape ever stop evolving? What about the average marketer’s approach to display advertising ? In 2025, both of these areas are set for significant shifts, driven of course by advances in technology and ever-changing consumer behaviors. The rise of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) are undoubtedly changing the way we interact with consumers, not to mention the ever-evolving world of privacy and data protection.
Bannerflow
NOVEMBER 25, 2024
What if you could make sure your brand’s ads don’t just appear on social media, they actually resonate? That they reach the right people at the perfect moment, with messages that feel almost like personal conversations. This is the future of social media advertising in 2025 — a landscape where precision, personalization, and connection are key.
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