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by Mara Singer, {grow} Community Member Without authenticity, you cannot connect; without connection, you have no consumer relationship. Over the past year, my research on generational differences in perceived digital authenticity has found a few golden marketing nuggets. Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers.
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Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s value. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challe
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Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy.
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Instagram Reels get some of the best engagement on the platform. These short-form vertical videos generate more impressions and comments than any other format. For small businesses, Reels are the fastest way to grow on Instagram. But if you’re manually posting each Reel, especially multiple times a day, you’re doing more harm than good. Your team will end up spending hours each week on a repetitive task that can easily be automated with a social media scheduling tool.
It's no secret that Black Friday and Cyber Monday inspire some of the most creative marketing campaigns on the high street. From striking banners to viral social content, late November brings one of the most significant shopping events of the year, both in-store and online.
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Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. That’s a LOT of missed opportunities, especially when you could be using tools to understand what went wrong and fix it before it happens again. Tools like…visitor tracking? Exactly! Visitor tracking tools have come a long way. They’re no longer limited to basic metrics like page views or bounce rates.
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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
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This Thanksgiving, I’m grateful for the trust and partnerships of my clients, the love and support of my family, and the friendships that enrich my life. Wishing you and your loved ones a joyous and bountiful holiday filled with warmth and gratitude. Happy Thanksgiving!
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you've subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as more writers have left online publishers to make it on their own.
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