Wed.Jan 29, 2025

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Beyond the Logo: How to Define Your Brand Identity

Aspiration Marketing

Many businesses mistakenly believe a logo is all they need to establish their brand, but a truly impactful brand identity goes far beyond a simple visual. It's a complex tapestry of values, personality, and story that resonates with your audience. In this blog, we'll dive into the core elements of brand identity and provide a step-by-step approach to help you define yours, ensuring your business stands out in a crowded marketplace.

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Embracing a little chaos produces a lot of marketing creativity

Martech

I left other people alone. Some days, the ability to make this claim can be a managers highest achievement. The task has always been challenging, as Im naturally inclined to jump in and organize. However, Ive learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situations inherent unpredictability.

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How to adopt AI for content marketing

Sprout Social

AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of th

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Consistent Posting Means 5x More Likes, Comments, and Shares: Study

Buffer Marketing

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. But even these smart tactics don't guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior.

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Voice agents will change how you think about your brand and your website

Martech

The playbook for helping customers find your brand changed many times over the past several decades. Along the way weve seen billboards, phonebooks and even skywriting. Most recently. its revolved around websites and search engines. But the way people look for information about brands is changing yet again. Artificial intelligence is just one example.

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6 pop-up ad targeting techniques to boost results (Part 1)

SmartBrief - Marketing

Pop-up ads, when used effectively, are an excellent way to get more people to take action on your site. By delivering the right message at the right time, you can capture your audience’s attention and guide them toward the next step. The “next step” for businesses will vary based on their industry and long-term goals. But generally speaking, goals include convincing someone to sign up for a newsletter, grab a lead magnet or finalize a purchase.

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Marketing Tips, Templates, and Checklists To Improve Your Content Operations

Content Marketing Institute

Youve got a lot to do on your marketing and content plate. Make all those tasks easier and deliver the taste of success with these proven tips, templates, and cheat sheets to improve your content operations. Pick one to start today.

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Are you focusing on valued customers or volume customers?

Martech

Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding the difference is key to designing a strategy that maximizes growth and efficiency. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty.

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The Importance of Integrating CRM with Marketing Automation

Marketing Insider Group

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Since CRM systems provide a centralized location for customer data, seamless integration with marketing automation platforms allows marketing teams to create smart segments, nurture leads, and run targeted campaigns to increase reac

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Google releases its open source marketing mix model to all

Martech

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with hundreds of brands worldwide, Meridian is now available to everyone, offering advanced customization and actionable insights, Google said.

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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical tips for pre-produc

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Introducing Streaks: Your Path to Social Media Consistency

Buffer Marketing

Staying consistent on social media is one of the best routes to success on any platform — though that's easier said than done. Which is why we wanted a way to make this easier (and more fun!). Enter: Streaks! What are streaks? Streaks is more than just a feature — it's your personal trainer for social media content creation. The concept is beautifully simple: share a post every week, and watch your streak count grow.

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Comments Are the Key to LinkedIn Engagement

David Meerman Scott

The LinkedIn algorithm prioritizes engagement. The more discussion on a post, the more the AI algorithm kicks in and shares content with more people inside and outside your own network.

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How to Build an Engaging Loyalty Program in Six Steps

Lynton Web

Todays business landscape is built on trust, and partnerships are everything when it comes to making the relationship last. Fostering loyalty among your partners is crucial for long-term success, especially in industries where relationships and long-term collaboration drive business success, such as construction and building materials, consumer packaged goods, etc.

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How to infuse humanity into an AI World

Businesses Grow

This is a milestone moment in the history of The Marketing Companion podcast as we welcome a new co-host to the show (we have six rotating co-hosts!). Dana Malstaff is a true marketing visionary and I learn something from her every time I connect with her. In her first show, she certainly held up her track record! We are both of the mind that the marketing world will need to infuse humanity into our work as we hurdle inexorably into our AI future, and Dana suggested some ideas I had not consider

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Outsmart Your Competition: Bigger, better-funded rivals will never see it coming (replay)

Marketing Sherpa

This is a replay of a live event originally presented to the SCORE (Service Corps of Retired Executives) community on January 23rd, 2025, hosted by Chaya Thousand. Here are someFREE resources that we hope you find helpfulafter watching the webinar replay.

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The Beginner's Guide to Personalization at Scale

Bannerflow

For a customer, theres nothing more annoying than an irrelevant ad or a generic email. As a company, there arent many things more damaging than annoying your customers away. Generic customer experiences are damaging in many ways: not only do you not get conversions, but you also burn through your budget. And you also miss a great window of opportunity for your brand to stand out among hundreds of others.

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How to Attract Talent with Recruitment Marketing Using HubSpot Content Hub

Six & Flow

Recruiters, we get it, it's not the same anymore with candidates becoming more informed and clients demanding more. Your success relies on building a robust pipeline of candidates, maintaining high placement quality, and, crucially, meeting client expectations. Gone are the days when traditional recruitment methods alone sufficed. Now, to truly thrive, you need a stronger edgeand thats where recruitment marketing steps in.

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How to Create a Content Bank for Social Media to Drive Business

SocialPilot

In todays social media-driven marketing , businesses are becoming increasingly reliant on content marketing agencies to get quality content. If you are involved in making content for others, you must know how cumbersome it gets to manage and share the sheer amount of content. And you also have to make it all easily accessible to your clients and partners.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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How to Adapt, Thrive, and Stay Human in an AI-Driven World

Duct Tape Marketing

How to Adapt, Thrive, and Stay Human in an AI-Driven World written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, we dive into the evolving world of marketing in 2025, where artificial intelligence (AI) is reshaping how businesses operate. The discussion highlights the importance of balancing cutting-edge AI tools with timeless human elements like emotional intelligence (EI) and authentic conn