Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Whether you’re looking at big fish with millions of followers or investigating micro-influencers with fewer than a hundred thousand followers, the investment is worth it

Influencer Marketing 105

Influencer Marketing Whitepaper User-Generated Marketers 105

Aspiration Marketing

APRIL 2, 2024

In today's digital era, the speed and reliability of website performance play a pivotal role in engaging online audiences. Users expect seamless interactions, and any delay can lead to frustration and abandonment. Content Delivery Networks (CDN) are a powerful solution to revolutionize how web content is delivered.

Content Marketing 225

Content Marketing SEO Marketing Marketers 225

Social Media Examiner

APRIL 2, 2024

Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Advantage+, Shops, Collaborative Ads, and Promotion Codes Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help […] The post Facebook Updates: Ads, Promo Codes, Monetization, and More appeared first on Social Media Examiner.

Promotion 125

Promotion Social Media Marketing Marketing Marketers 125

Martech

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they need.

Transform 124

Transform Customer Journey Shipping Analytics 124

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Hubspot Marketing

APRIL 2, 2024

Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That's a whole different ball game. As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. But wherever I worked, my goal was the same: to inspire my team and help them break through barriers to achieve their best.

Product 120

Product Communications Health Management 120

Buffer Marketing

APRIL 2, 2024

I started dreaming of creating a tool for ice facials when I realized there was no easy and accessible tool out there. My mom and I were both obsessed with using cold temperatures to increase cellular turnover, reduce inflammation, and firm the skin, but I hated the experience of having to hold an ice cube in my hands for minutes at a time. I was shocked to find there were no solutions on the market, so asked my partner, Lewis Battersby, if we could use his 3D printer to test some ideas.

Product 120

Product PR Manufacturing Retail 120

Duct Tape Marketing

APRIL 2, 2024

Premium Pricing for Professional Services written by Shawna Salinger read more at Duct Tape Marketing Are you tired of the race to the bottom in pricing your professional services? Pricing is tough and it pushes many to commoditization. There’s a better route: premium pricing. Charging a premium elevates your services above the price wars but also transforms the very nature of your client relationships.

Price 90

Price Transform Customer loyalty Communications 90

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 104

Branding Customer loyalty Food Market Segmentation 104

Search Engine Land

APRIL 2, 2024

Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. If you have specific ROI goals, you can opt to include a Target ROAS (return on ad spend).

Advertisers 86

Advertisers Advertising Search Marketers Management 86

Hubspot Marketing

APRIL 2, 2024

It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.8 billion. That’s a lot of mobile activity.) But what they're doing on those mobile devices is even more compelling for marketers like us. 40% of consumers use their mobile device to conduct research prior to making an in-person purchase.

Shoppers 101

Shoppers Price User-Generated Customer 101

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike.

SEO 76

SEO Health Analytics Product 76

Hubspot Marketing

APRIL 2, 2024

Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer's buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. What does a great pricing page look like?

Price 101

Price User-Generated Shipping CRM 101

Search Engine Land

APRIL 2, 2024

A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. Demonstrates how well the product meets the user’s needs. A poor experience, on the other hand, is like a bad first date. You might have a great product, but if the initial encounter is unpleasant, you won’t get a second chance. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth.

Customer 75

Customer Real Estate Health Customer Journey 75

Hubspot Marketing

APRIL 2, 2024

You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?" You're stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells.

User-Generated 101

User-Generated SEO Place 101

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they need.

Transform 75

Transform Analytics Customer Journey Shipping 75

Hubspot Marketing

APRIL 2, 2024

WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time. "What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would when it's live. In contrast to traditional editors, a WYSIWYG editor focuses on the end result, allowing you to get a clearer sense of what you're creating as you're creating it.

User-Generated 99

User-Generated Management Product Customer 99

Search Engine Land

APRIL 2, 2024

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals.

SEO 73

SEO PR Key Performance Indicator User-Generated 73

Hubspot Marketing

APRIL 2, 2024

The insights from this article came from the H ubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total internet activity, and tablets make up the rest.

Energy 98

Energy User-Generated B2C eBook 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Set Up

APRIL 2, 2024

As marketing matchmakers, Set up hosts a variety of virtual (#MarketingMixer and In This Dame and Age) and in-person events (such as the famous #MarketersBreakfast ) to educate and connect client-side and agency-side marketers. The purpose of these events is to build community. Every so often, in addition to building the community, we have an opportunity to showcase the brilliant marketing talents of our agency partners (in a pitch-free environment, of course).

Manufacturing 64

Manufacturing Entertainment Retail Education 64

Hubspot Marketing

APRIL 2, 2024

Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed.

Fashion 98

Fashion Place Promotion Management 98

Search Engine Land

APRIL 2, 2024

I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in general, but an incomplete understanding of analytics leads to ripe ground for getting deceived. Whether it’s auditing accounts run by other agencies or hearing marketing partners give poor advice on joint client calls, I’ve seen plenty of instances where plat

Non-Profit 63

Non-Profit Marketing Mix Analytics User-Generated 63

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second. before we get into the nitty-gritty of this tip, what the heck does "embed" mean? And what is HTML? If you don't know how to code at all, no worries — embedding external content is extremely easy.

User-Generated 98

User-Generated Place Management Customer 98

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Buffer Marketing

APRIL 2, 2024

How do you know the number of likes, comments, and shares you’re getting is good enough? Your social media results don’t exist in a silo. To get the full picture, you need to compare your metrics to other businesses that look like yours. This article will delve into social media benchmarks for various industries and platforms. I’ve used data from the following reports: Buffer’s best times to post on social media — which analyzed one million posts sent through B

Education 59

Education Analytics Food Social Media Marketing 59

ConsumerTalk

APRIL 2, 2024

Unlock the future of consumer goods with insights from Natural Products Expo West 2024: trends, innovation, and sustainability efforts.

Product 59

Product 59

The LeadG2 Blog

APRIL 2, 2024

Having a strong social media presence is essential for businesses of all sizes. Social media platforms offer a direct line of communication with customers, provide valuable insights into market trends, and help build brand loyalty. For business leaders looking to harness the power of social media, here's a comprehensive starter kit to get you started on platforms that truly matter.

Market Trends 54

Market Trends Communications Branding Customer 54

DirectMail2.0

APRIL 2, 2024

Direct mail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of direct mail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery. One such strategy that has been gaining traction in recent years is harnessing the power of USPS Informed Delivery.

Direct Mail 52

Direct Mail Email Marketing Customer Marketing 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Zumvu

APRIL 2, 2024

As consumer behaviors shift and technology continues to advance, the future of marketing is being shaped by a myriad of emerging technologies and trends.

Marketers 52

Marketers Marketing 52

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. The web-based platform known for its accessible features and easy-to-use design tools is bringing award-winning software producer Affinity under its helm. On March 26, 2024, the two companies announced the deal with significant excitement.

Advertisers 52

Advertisers Advertising Place Customer 52

Exposure Ninja

APRIL 2, 2024

Ranking in local search results is crucial for driving online traffic to your website and foot traffic to your brick-and-mortar stores. However, optimising your SEO for multiple locations can be tricky. You essentially need to create a local SEO strategy for each location you want to target. Doing keyword research, creating content, and building links for 10, 20 or even 100+ locations can sound overwhelming.

SEO 52

SEO User-Generated PR Law 52

Fractional CMO

APRIL 2, 2024

The key p illars of Marketing Operations : Campaign Operations Project Management Process Management Tech stack Management Marketing intelligence Strategy Operations (StratOps ) Brand Management Content Management Data Management Customer Experience Management

Brand Management 40

Brand Management Marketers Marketing Management 40

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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