The CMO Survey

JULY 2, 2024

The post AI Advertising May Repel as Well as Attract appeared first on The CMO Survey.

Advertising 100

Advertising Advertisers CMO 100

Aspiration Marketing

JULY 2, 2024

Ever get stuck in traffic with nothing but the same old radio stations playing? Or maybe you're someone who devours information but struggles to find the time to sit down with a book. Podcasts are here to change the game! With over 2 billion monthly listeners worldwide, they've become a powerful force in the media landscape.

Content Marketing 217

Content Marketing Marketing Marketers 217

Search Engine Land

JULY 2, 2024

A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any results. This data comes from a new zero-click search study published by Rand Fishkin, SparkToro’s CEO and co-founder, based on clickstream data from Datos, which is owned by Semrush.

User-Generated 136

User-Generated SEO Place Branding 136

Zumvu

JULY 2, 2024

The digital marketing scene has been changing at lightning speed, and having the right tools at your disposal can be the key to driving success for your business.

Digital Marketing 109

Digital Marketing Marketers Marketing 109

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Search Engine Land

JULY 2, 2024

Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current officeholders or candidates for state-level elected offices. Current officeholders or candidates for U.S. territory-level elected offices.

Advertising 76

Advertising Advertisers 76

yorCMO

JULY 2, 2024

Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.

Transform 59

Transform CMO Marketers Marketing 59

Six & Flow

JULY 2, 2024

With company leaders constantly seeking ways to boost revenue, streamline operations, and enhance customer satisfaction, there’s a huge gap between their current operations and where they want to be.

Customer 40

Customer 40

Martech

JULY 2, 2024

To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.

Customer 133

Customer PR CRM Marketers 133

Social Media Examiner

JULY 2, 2024

Wondering if AI could help you make better decisions, faster? Thinking of using AI to help you perform better? In this article, we explore how to create an AI assistant. Understanding AI Assistants An artificial intelligence (AI) assistant is essentially a digital helper that can take on various tasks for you. It's like having a […] The post Creating an AI Assistant: How to Get Started appeared first on Social Media Examiner.

Social Media Marketing 128

Social Media Marketing Marketing Marketers 128

Buffer Marketing

JULY 2, 2024

Meta has a track record of creating winning social media platforms that improve how brands can connect with their audiences, and Threads is no exception. Since its launch, Threads has quickly gained traction among major brands, offering a fresh way to connect with followers in an increasingly crowded digital landscape. Some brands have already started seeing impressive reach through the platform, and in this article, we identify which ones are effectively using Threads to engage their audiences.

Branding 125

Branding User-Generated Communications Education 125

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

JULY 2, 2024

Marketing technology, or martech , refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, it’s crucial for marketers with diverse expertise to participate in setting up and managing the martech stack. There’s no single best way to organize martech oversight.

Management 122

Management Advertisers Advertising Customer 122

SocialPilot

JULY 2, 2024

Do you have a personal brand on social media, and are you wondering how well it performs against your competition? Well, looking at numbers might not be the best way to go. You need robust insights that help you understand what you are doing well on social media, where you lack, what you could improve, and what challenges your competitors are presenting.

Analytics 107

Analytics Social Media Marketing Energy User-Generated 107

Martech

JULY 2, 2024

While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference (free registration to view the entire program). Here are the three biggest challenges of RMNs and insights into how marketers can overcome them.

Retail 119

Retail Customer loyalty Advertisers Advertising 119

Search Engine Land

JULY 2, 2024

Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. However, many believe they are following Google’s guidelines and have “helpful content” because the content comes from experience. What are they missing? Danny Ashton, founder of air purifier review site HouseFresh, wrote a passionate article about how “Google is killing independent sites” like Ho

PR 104

PR SEO Shoppers Brand Management 104

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

JULY 2, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. A content marketing specialist and a digital librarian, she is also, of course, a MarTech contributor.

Pharmaceutical 111

Pharmaceutical Retail Transform New Technology 111

Backlinko

JULY 2, 2024

Attending SEO conferences is one of the most impactful ways to elevate your SEO. You get to: Rub shoulders with marketing rockstars Soak in the latest SEO trends Leave with ideas (or validation) that could change your career trajectory And with Google shaking things up left and right, these gatherings are your ticket to staying ahead of the curve. We’ve handpicked seven can’t-miss SEO conferences offering unique opportunities for learning and growth.

SEO 98

SEO Gen Z Price Education 98

Search Engine Land

JULY 2, 2024

Google Search Console’s Search Performance reports are now delayed by over 53 hours and counting. It is not uncommon for these reports to be delayed, sometimes they get stuck, but for those trying to run client reports for the end of the month, you may find these delays frustrating. Google to fix. Google confirmed the issue this morning, saying , “We have been experiencing latency issues with the Search Performance reports.” “We’re working to solve this soon and wil

SEO 88

SEO 88

Backlinko

JULY 2, 2024

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for every possible variation of a keyword. For example, if you were running an ad for “pendant lights,” the keyword match types would look like this: Match Type Looks Like Appears For Could Match To Broad match pendant lights Searches that relate to your keyword kitchen island lighting modern hanging lamps ceiling fix

User-Generated 88

User-Generated Price Branding Management 88

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

AWeber

JULY 2, 2024

Ever feel like potential clients are slipping through the cracks? Imagine never losing track of a new lead again. Well, guess what? With our brand new direct integration with Calendly , that dream can be your reality! No more juggling spreadsheets or forgetting to follow up. This integration is here to save you time and keep you connected with your audience effortlessly.

Promotion 85

Promotion Management Customer Branding 85

Marketing Insider Group

JULY 2, 2024

Over 50% of website traffic comes from organic search engine results, so your content marketing strategy is vital for your next project. As you create a strategy , you might consider creating a list of your product’s tools. Doing things this way makes a lot of sense because it provides information on what the product does, and from there, your target audience can determine if it will help them reach their goals.

CRM 69

CRM SEO Marketing Strategy Product 69

AWeber

JULY 2, 2024

There are over 1 billion websites on the world wide web. Did your jaw just hit the floor? That’s a staggering amount of competition for web traffic. Driving web traffic is hard enough. But when you consider returning website visitors converted more than 73% more than first time visitors , it can feel even more overwhelming. How on earth can you convince people to visit your website twice?

Transform 65

Transform Communications Education Promotion 65

illumin

JULY 2, 2024

While generative content has taken over AI headlines lately, that isn’t always a good thing for its reputation. Discussions surrounding generated content are rife with controversy. While Generative AI may be the latest toy, it isn’t the only kind of AI out there – and it isn’t the most important type for advertisers. In fact, one can argue generative content is giving artificial intelligence a bad name, and that’s too bad because there are so many exciting use cases for AI in the advertising wo

User-Generated 52

User-Generated Law Advertisers Advertising 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Bannerflow

JULY 2, 2024

How Creative Technologies are changing the way we advertise in 2024 and beyond Welcome to the future of advertising - where Creative Technologies are revolutionizing how we connect with audiences. Creative advertising is being transformed by innovative platforms that offer seamless omnichannel integration, ensure consistent brand messaging and deepen customer understanding.

Advertising 52

Advertising Advertisers Transform Branding 52

Search Engine Land

JULY 2, 2024

Have you ever been tempted to pay for a really great link? Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance of links for rankings , the broader marketing industry is having its “aha” moment while scrambling to launch digital PR strategies that earn high-authority links at scale. Sadly, many brands will look for shortcuts and they’re about to experience the scourge of link network spam.

PR 79

PR Price Thought Leadership SEO 79