AI Advertising May Repel as Well as Attract
The CMO Survey
JULY 2, 2024
The post AI Advertising May Repel as Well as Attract appeared first on The CMO Survey.
The CMO Survey
JULY 2, 2024
The post AI Advertising May Repel as Well as Attract appeared first on The CMO Survey.
Aspiration Marketing
JULY 2, 2024
Ever get stuck in traffic with nothing but the same old radio stations playing? Or maybe you're someone who devours information but struggles to find the time to sit down with a book. Podcasts are here to change the game! With over 2 billion monthly listeners worldwide, they've become a powerful force in the media landscape.
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Search Engine Land
JULY 2, 2024
Google Search Console’s Search Performance reports are now delayed by over 53 hours and counting. It is not uncommon for these reports to be delayed, sometimes they get stuck, but for those trying to run client reports for the end of the month, you may find these delays frustrating. Google to fix. Google confirmed the issue this morning, saying , “We have been experiencing latency issues with the Search Performance reports.” “We’re working to solve this soon and wil
Social Media Examiner
JULY 2, 2024
Wondering if AI could help you make better decisions, faster? Thinking of using AI to help you perform better? In this article, we explore how to create an AI assistant. Understanding AI Assistants An artificial intelligence (AI) assistant is essentially a digital helper that can take on various tasks for you. It's like having a […] The post Creating an AI Assistant: How to Get Started appeared first on Social Media Examiner.
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Martech
JULY 2, 2024
To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.
SocialPilot
JULY 2, 2024
Do you have a personal brand on social media, and are you wondering how well it performs against your competition? Well, looking at numbers might not be the best way to go. You need robust insights that help you understand what you are doing well on social media, where you lack, what you could improve, and what challenges your competitors are presenting.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Backlinko
JULY 2, 2024
Attending SEO conferences is one of the most impactful ways to elevate your SEO. You get to: Rub shoulders with marketing rockstars Soak in the latest SEO trends Leave with ideas (or validation) that could change your career trajectory And with Google shaking things up left and right, these gatherings are your ticket to staying ahead of the curve. We’ve handpicked seven can’t-miss SEO conferences offering unique opportunities for learning and growth.
Search Engine Land
JULY 2, 2024
Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content. Why we care. This policy update aims to increase transparency and combat misinformation in political advertising, particularly as AI-generated content becomes more prevalent. Key details: Advertisers must select a checkbox in campaign settings to indicate altered or synthetic content.
Martech
JULY 2, 2024
While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference (free registration to view the entire program). Here are the three biggest challenges of RMNs and insights into how marketers can overcome them.
Buffer Marketing
JULY 2, 2024
Meta has a track record of creating winning social media platforms that improve how brands can connect with their audiences, and Threads is no exception. Since its launch, Threads has quickly gained traction among major brands, offering a fresh way to connect with followers in an increasingly crowded digital landscape. Some brands have already started seeing impressive reach through the platform, and in this article, we identify which ones are effectively using Threads to engage their audiences.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Search Engine Land
JULY 2, 2024
Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current officeholders or candidates for state-level elected offices. Current officeholders or candidates for U.S. territory-level elected offices.
AWeber
JULY 2, 2024
Ever feel like potential clients are slipping through the cracks? Imagine never losing track of a new lead again. Well, guess what? With our brand new direct integration with Calendly , that dream can be your reality! No more juggling spreadsheets or forgetting to follow up. This integration is here to save you time and keep you connected with your audience effortlessly.
yorCMO
JULY 2, 2024
Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.
AWeber
JULY 2, 2024
There are over 1 billion websites on the world wide web. Did your jaw just hit the floor? That’s a staggering amount of competition for web traffic. Driving web traffic is hard enough. But when you consider returning website visitors converted more than 73% more than first time visitors , it can feel even more overwhelming. How on earth can you convince people to visit your website twice?
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
illumin
JULY 2, 2024
While generative content has taken over AI headlines lately, that isn’t always a good thing for its reputation. Discussions surrounding generated content are rife with controversy. While Generative AI may be the latest toy, it isn’t the only kind of AI out there – and it isn’t the most important type for advertisers. In fact, one can argue generative content is giving artificial intelligence a bad name, and that’s too bad because there are so many exciting use cases for AI in the advertising wo
Bannerflow
JULY 2, 2024
How Creative Technologies are changing the way we advertise in 2024 and beyond Welcome to the future of advertising - where Creative Technologies are revolutionizing how we connect with audiences. Creative advertising is being transformed by innovative platforms that offer seamless omnichannel integration, ensure consistent brand messaging and deepen customer understanding.
Zumvu
JULY 2, 2024
The digital marketing scene has been changing at lightning speed, and having the right tools at your disposal can be the key to driving success for your business.
Six & Flow
JULY 2, 2024
With company leaders constantly seeking ways to boost revenue, streamline operations, and enhance customer satisfaction, there’s a huge gap between their current operations and where they want to be.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Search Engine Land
JULY 2, 2024
Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. However, many believe they are following Google’s guidelines and have “helpful content” because the content comes from experience. What are they missing? Danny Ashton, founder of air purifier review site HouseFresh, wrote a passionate article about how “Google is killing independent sites” like Ho
Backlinko
JULY 2, 2024
Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for every possible variation of a keyword. For example, if you were running an ad for “pendant lights,” the keyword match types would look like this: Match Type Looks Like Appears For Could Match To Broad match pendant lights Searches that relate to your keyword kitchen island lighting modern hanging lamps ceiling fix
Search Engine Land
JULY 2, 2024
A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any results. This data comes from a new zero-click search study published by Rand Fishkin, SparkToro’s CEO and co-founder, based on clickstream data from Datos, which is owned by Semrush.
Martech
JULY 2, 2024
Marketing technology, or martech , refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, it’s crucial for marketers with diverse expertise to participate in setting up and managing the martech stack. There’s no single best way to organize martech oversight.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Marketing Insider Group
JULY 2, 2024
Over 50% of website traffic comes from organic search engine results, so your content marketing strategy is vital for your next project. As you create a strategy , you might consider creating a list of your product’s tools. Doing things this way makes a lot of sense because it provides information on what the product does, and from there, your target audience can determine if it will help them reach their goals.
Search Engine Land
JULY 2, 2024
Have you ever been tempted to pay for a really great link? Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance of links for rankings , the broader marketing industry is having its “aha” moment while scrambling to launch digital PR strategies that earn high-authority links at scale. Sadly, many brands will look for shortcuts and they’re about to experience the scourge of link network spam.
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