The CMO Survey

JULY 2, 2024

The post AI Advertising May Repel as Well as Attract appeared first on The CMO Survey.

Advertisers 100

Advertisers Advertising CMO 100

Zumvu

JULY 2, 2024

The digital marketing scene has been changing at lightning speed, and having the right tools at your disposal can be the key to driving success for your business.

Digital Marketing 109

Digital Marketing Marketing Marketers 109

Aspiration Marketing

JULY 2, 2024

Ever get stuck in traffic with nothing but the same old radio stations playing? Or maybe you're someone who devours information but struggles to find the time to sit down with a book. Podcasts are here to change the game! With over 2 billion monthly listeners worldwide, they've become a powerful force in the media landscape.

Content Marketing 263

Content Marketing Marketing Marketers 263

Search Engine Land

JULY 2, 2024

Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current officeholders or candidates for state-level elected offices. Current officeholders or candidates for U.S. territory-level elected offices.

Advertisers 76

Advertisers Advertising 76

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

yorCMO

JULY 2, 2024

Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.

Transform 59

Transform CMO Marketing Marketers 59

Search Engine Land

JULY 2, 2024

Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content. Why we care. This policy update aims to increase transparency and combat misinformation in political advertising, particularly as AI-generated content becomes more prevalent. Key details: Advertisers must select a checkbox in campaign settings to indicate altered or synthetic content.

User-Generated 76

User-Generated Advertisers Advertising 76

Search Engine Land

JULY 2, 2024

A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any results. This data comes from a new zero-click search study published by Rand Fishkin, SparkToro’s CEO and co-founder, based on clickstream data from Datos, which is owned by Semrush.

User-Generated 136

User-Generated SEO Place Branding 136

Social Media Examiner

JULY 2, 2024

Wondering if AI could help you make better decisions, faster? Thinking of using AI to help you perform better? In this article, we explore how to create an AI assistant. Understanding AI Assistants An artificial intelligence (AI) assistant is essentially a digital helper that can take on various tasks for you. It's like having a […] The post Creating an AI Assistant: How to Get Started appeared first on Social Media Examiner.

Social Media Marketing 144

Social Media Marketing Marketing Marketers 144

Martech

JULY 2, 2024

To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.

Customer 124

Customer PR CRM Marketing 124

Buffer Marketing

JULY 2, 2024

Meta has a track record of creating winning social media platforms that improve how brands can connect with their audiences, and Threads is no exception. Since its launch, Threads has quickly gained traction among major brands, offering a fresh way to connect with followers in an increasingly crowded digital landscape. Some brands have already started seeing impressive reach through the platform, and in this article, we identify which ones are effectively using Threads to engage their audiences.

Branding 121

Branding User-Generated Communications Education 121

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

SocialPilot

JULY 2, 2024

Do you have a personal brand on social media, and are you wondering how well it performs against your competition? Well, looking at numbers might not be the best way to go. You need robust insights that help you understand what you are doing well on social media, where you lack, what you could improve, and what challenges your competitors are presenting.

Analytics 111

Analytics Social Media Marketing Energy User-Generated 111

Martech

JULY 2, 2024

Marketing technology, or martech , refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, it’s crucial for marketers with diverse expertise to participate in setting up and managing the martech stack. There’s no single best way to organize martech oversight.

Management 110

Management Advertisers Advertising Customer 110

Backlinko

JULY 2, 2024

Attending SEO conferences is one of the most impactful ways to elevate your SEO. You get to: Rub shoulders with marketing rockstars Soak in the latest SEO trends Leave with ideas (or validation) that could change your career trajectory And with Google shaking things up left and right, these gatherings are your ticket to staying ahead of the curve. We’ve handpicked seven can’t-miss SEO conferences offering unique opportunities for learning and growth.

SEO 106

SEO Gen Z Price Education 106

Martech

JULY 2, 2024

While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference (free registration to view the entire program). Here are the three biggest challenges of RMNs and insights into how marketers can overcome them.

Retail 108

Retail Customer loyalty Advertisers Advertising 108

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Search Engine Land

JULY 2, 2024

Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. However, many believe they are following Google’s guidelines and have “helpful content” because the content comes from experience. What are they missing? Danny Ashton, founder of air purifier review site HouseFresh, wrote a passionate article about how “Google is killing independent sites” like Ho

PR 104

PR SEO Shoppers Brand Management 104

Martech

JULY 2, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. A content marketing specialist and a digital librarian, she is also, of course, a MarTech contributor.

Pharmaceutical 103

Pharmaceutical Retail Transform New Technology 103

Backlinko

JULY 2, 2024

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for every possible variation of a keyword. For example, if you were running an ad for “pendant lights,” the keyword match types would look like this: Match Type Looks Like Appears For Could Match To Broad match pendant lights Searches that relate to your keyword kitchen island lighting modern hanging lamps ceiling fix

User-Generated 96

User-Generated Price Branding Management 96

AWeber

JULY 2, 2024

Ever feel like potential clients are slipping through the cracks? Imagine never losing track of a new lead again. Well, guess what? With our brand new direct integration with Calendly , that dream can be your reality! No more juggling spreadsheets or forgetting to follow up. This integration is here to save you time and keep you connected with your audience effortlessly.

Promotion 94

Promotion Management Customer Branding 94

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Search Engine Land

JULY 2, 2024

Google Search Console’s Search Performance reports are now delayed by over 53 hours and counting. It is not uncommon for these reports to be delayed, sometimes they get stuck, but for those trying to run client reports for the end of the month, you may find these delays frustrating. Google to fix. Google confirmed the issue this morning, saying , “We have been experiencing latency issues with the Search Performance reports.” “We’re working to solve this soon and wil

SEO 88

SEO 88

AWeber

JULY 2, 2024

There are over 1 billion websites on the world wide web. Did your jaw just hit the floor? That’s a staggering amount of competition for web traffic. Driving web traffic is hard enough. But when you consider returning website visitors converted more than 73% more than first time visitors , it can feel even more overwhelming. How on earth can you convince people to visit your website twice?

Transform 69

Transform Communications Education Promotion 69

Marketing Insider Group

JULY 2, 2024

Over 50% of website traffic comes from organic search engine results, so your content marketing strategy is vital for your next project. As you create a strategy , you might consider creating a list of your product’s tools. Doing things this way makes a lot of sense because it provides information on what the product does, and from there, your target audience can determine if it will help them reach their goals.

CRM 69

CRM SEO Marketing Strategy Product 69

illumin

JULY 2, 2024

While generative content has taken over AI headlines lately, that isn’t always a good thing for its reputation. Discussions surrounding generated content are rife with controversy. While Generative AI may be the latest toy, it isn’t the only kind of AI out there – and it isn’t the most important type for advertisers. In fact, one can argue generative content is giving artificial intelligence a bad name, and that’s too bad because there are so many exciting use cases for AI in the advertising wo

User-Generated 52

User-Generated Law Advertisers Advertising 52

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Market Trends

Bannerflow

JULY 2, 2024

How Creative Technologies are changing the way we advertise in 2024 and beyond Welcome to the future of advertising - where Creative Technologies are revolutionizing how we connect with audiences. Creative advertising is being transformed by innovative platforms that offer seamless omnichannel integration, ensure consistent brand messaging and deepen customer understanding.

Advertisers 52

Advertisers Advertising Transform Branding 52

Search Engine Land

JULY 2, 2024

Have you ever been tempted to pay for a really great link? Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance of links for rankings , the broader marketing industry is having its “aha” moment while scrambling to launch digital PR strategies that earn high-authority links at scale. Sadly, many brands will look for shortcuts and they’re about to experience the scourge of link network spam.

PR 79

PR Price Thought Leadership SEO 79