Martech
OCTOBER 28, 2024
Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Here’s the email in question for reference. While the names have been hidden to protect privacy, the situation still reflects a poor experience for everyone involved.
Marketing Insider Group
OCTOBER 28, 2024
Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value. With the right optimization techniques, you can refine your targeting, improve ad performance, and increase the efficiency of your marketing budget.
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Martech
OCTOBER 28, 2024
Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.
Animalz blog
OCTOBER 28, 2024
Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Key insights from this interview: Most teams track too many metrics (aim for 3-5 KPIs max per department).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
OCTOBER 28, 2024
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas. Fortunately, I‘ve got 15 video content ideas to help you achieve your business goals.
Sprout Social
OCTOBER 28, 2024
Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
OCTOBER 28, 2024
Let me guess. You've got big marketing dreams but a not-so-big budget? I've been there. After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. It's all about building a smart toolkit that punches above its weight. One that helps you work efficiently and get results without breaking the bank.
Hubspot Marketing
OCTOBER 28, 2024
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work a little bit easier. While some of these tools can take over routine, time-consuming tasks, others provide valuable insights that can aid us in decision-making.
Duct Tape Marketing
OCTOBER 28, 2024
Small Business Owners: Who Should You Hire for Marketing? written by Jordan E read more at Duct Tape Marketing When it comes to marketing, small business owners have a big decision to make: who should you hire to get the job done? The options are varied, each with its own set of benefits and challenges. Let’s break it down. Table of Contents 1 In-House Marketing Team 2 Outsourced Marketing 3 The Hybrid Approach: Best of Both Worlds 4 Making Your Decision 5 Choose Your Adventure In-House Marketin
Exposure Ninja
OCTOBER 28, 2024
October 2024 Update – Searches in AI-generated chatbots like ChatGPT, Claude, Perplexity, and Google Gemini are becoming more common. Generative Engine Optimisation (GEO) has emerged as the name for strategies to optimise website content so it’s referenced and prioritised by AI-driven search engines. You can learn about GEO in this post: What Is Generative Engine Optimisation?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Welcome Software
OCTOBER 28, 2024
On one hand, defining personalization is pretty easy. You can just read about how to build a badass personalization strategy. You can check out our glossary where we define personalization. You can even head to our personalization product page. Not interested in us self-promoting? Just Google “define personalization” and there you have it.
The Marketing Operations Leader
OCTOBER 28, 2024
In this edition: 8 Practical Marketing Ops Improvements Marketing Ops Versus Technology Teams POLL - How Big Should a Marketing Ops Team be at a Mid-Sized Firm? For Paid Subscribers: Real Advice and Wisdom About Leadership and Teamwork Less than 10 days till the marketing ops conference of the year! It’s not too late to sign up for MOps-Apalooza 2024.
Six & Flow
OCTOBER 28, 2024
From sales to marketing to customer service, AI-driven productivity has changed how many businesses operate. The decision-making process is now smarter and faster, consequently saving time and maximising output. When integrated seamlessly, AI can significantly complement existing workflows and centralise data for seamless access. Breeze Copilot, HubSpot AI , makes this possible by improving productivity across the HubSpot platform, simplifying tasks, providing insights on demand, and supporting
SMA Marketing
OCTOBER 28, 2024
Search is evolving, and it’s more complex than ever. AI-powered search engines are changing the game, forcing businesses and digital marketers to rethink their strategies. If you’re not prepared to adapt, you risk falling behind. Let’s explore how AI and multi-platform strategies are revolutionizing SEO. The Evolution of Search and AI Let’s start by looking.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The CMO Survey
OCTOBER 28, 2024
The post How To Become A Successful Social Media Marketer appeared first on The CMO Survey.
Businesses Grow
OCTOBER 28, 2024
Some brands seem to be making a U-turn away from the safe and reliable marketing practices into something bizarre and even … horrifying. The trade press began to characterize the new wave of unhinged brands as DGAF (for Don’t Give a F*ck). But nothing could be further from the truth. These brands care deeply about their products and customers but realize that their enemy is indifference.
Martech
OCTOBER 28, 2024
I have chimed in about martech job descriptions in the past. It’s time to revisit the topic. Job descriptions typically range from specific to vague and reasonable to aspirational. (For example, an entry-level position requiring a graduate degree and several years of experience.) Many are understandably specific to an organization’s circumstances.
Hootsuite
OCTOBER 28, 2024
Here at Hootsuite, we’re experts on social media trends and conversations. And right now, one of the most prevalent conversations in every corner of the internet (and at almost every dinner table) is the upcoming 2024 US presidential election. Today, we’re pulling back the curtain. With the help of Hootsuite Listening powered by Talkwalker, we’re taking a close look at how the two candidates, former President Donald Trump and Vice President Kamala Harris, are performing on social media — and wha
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
OCTOBER 28, 2024
Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve? Ultimately, how should marketers future-proof their strategies to remain relevant in the consumer buying process over the next 12-36 months?
Martech
OCTOBER 28, 2024
Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” rule requiring companies to make it easy to cancel subscriptions. The suit, filed with trade groups the NCTA (The Internet and Television Association) and the Electronic Security Association (ESA), marks the first time the IAB has sued the government.
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