Tue.Mar 18, 2025

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How to Create a Successful Paid Media Marketing Strategy

Marketing Insider Group

Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Why? Because they jump into paid media without a clear strategy. If you want to avoid burning through your budget and get real results, you need a plan. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.

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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.

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How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Let me share something I've had to explain countless times as an inclusive marketing consultant: inclusive marketing isnt about reinventing the wheel its about making what youre already doing work harder for you. Think about it.

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10 features and capabilities you need in a call analytics platform

Martech

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. These platforms facilitate collecting and analyzing caller data at scale, which is essential for building first-party databases.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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AI-Driven Teams: How to Transform Your Workforce

Social Media Examiner

Are you struggling to implement AI effectively in your business? Wondering how to overcome resistance from your team and leverage AI for optimal productivity? In this article, you'll discover how to get your staff to embrace AI and use it to enhance their work rather than fear being replaced by it. Why AI Optimization Can […] The post AI-Driven Teams: How to Transform Your Workforce appeared first on Social Media Examiner.

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Business Development Metrics that Matter: Measuring Success

Aspiration Marketing

Is your business development strategy a shot in the dark? That may be why it's not workingmany companies invest heavily in BD without seeing the desired returns. This often stems from a lack of clear business development metrics. Without these BD metrics, how can you truly measure success? Let's dive into the metrics that matter.

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Revenue Operations Efficiency Checklist For A B2B Organization

The LeadG2 Blog

Unlock the full potential of your B2B revenue operations by implementing these proven strategies designed to enhance efficiency and drive success. By focusing on key areas such as team alignment, data-driven decision-making, and technology optimization, you can transform your operations into a well-oiled machine that not only meets but exceeds your business objectives.

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Why Chemistry Matters When Choosing a Marketing Agency

Set Up

Selecting a marketing agency isnt just about finding the most capable teamits about finding the right team. Just like finding the perfect partner in a romantic sense, brands should be looking for the one. The one that thinks like you, works like you, and pushes your brand forward. When it comes to picking an agency, chemistry between brands and agencies is often overlooked in the selection process, but its one of the biggest indicators of long-term success.

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The Truth About Incentivized Reviews: Benefits, Risks, and Best Practices

SocialPilot

Ever wondered how some businesses rack up positive reviews so quickly across review sites? The answer often lies in incentivized reviews where brands offer discounts, freebies, or rewards in exchange for customer feedback. With 93% of consumers relying on online reviews before making a purchase, businesses see this as a way to boost credibility and attract more buyers.

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How to Make a Custom ChatGPT for Marketing (10x Speed Video Shows Every Step)

Orbit Media Studios

By Andy Crestodina Prompt engineering always sounded ridiculous to me. Engineering is about building things. My prompts are really just instructions. Sure, they might be detailed, but Im not building anything. Im no engineer. Then I started making custom ChatGPTs. Finally the idea of prompt engineering starts to fit. This really is about building something.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Ratio metrics (compound metrics) in experimentation

Welcome Software

When running experiments, selecting the appropriate metric is probably one of the most important predictors of how successful your experiment will be. Metrics are the compass guiding teams for insights that can be used to make better business decisions. The precision of this guidance depends on the relevance and accuracy of the chosen metrics. Have you ever watched your investment account grow thanks to compound interest?

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How to Migrate from Zoho and Zendesk to HubSpot

Lynton Web

Switching to HubSpot from Zoho and Zendesk can transform your entire business operations. Let's walk through every technical aspect of this migration, ensuring no data or functionality is lost. Common Signs It's Time to Migrate Your tech stack often reveals when it's time for a unified solution. Teams juggling multiple platforms encounter increasing friction as their business grows, from disconnected data to manual workarounds.

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The Human Side Of Revenue Operations

The CMO Survey

The post The Human Side Of Revenue Operations appeared first on The CMO Survey.

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How one of Sweden’s most read newspapers got noticed with Dynamic Digital out-of-home (DOOH)

Bannerflow

Digital Out-of-Home campaigns shouldnt be hard. In fact, DOOH campaigns are simple in their purpose to demand attention from the viewer, but how do you stand out from the crowd? And can you do it elegantly and without destroying your budget?

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Overview of HubSpot’s Mobile CRM App

Six & Flow

Working in sales, marketing, or customer support doesnt mean youre always tied to a desk. Youre chasing leads, meeting clients, handling customer queries, and juggling about a million other things while on the move. The last thing you need? A CRM that keeps you stuck in one place.

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Post Performance Report: Influencer partnerships that go beyond social media

Sprout Social

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too. This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth.

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