Aspiration Marketing
NOVEMBER 1, 2023
In today's competitive digital landscape, mastering the art of Organic Click-Through Rate (CTR) is pivotal for online success. As the gateway to higher search engine rankings and increased website traffic, CTR holds immense significance for businesses and marketers alike.
Search Engine Land
NOVEMBER 1, 2023
Ever wondered which search queries drive the most revenue for Google? It turns out that iPhone, insurance and cheap flight queries drove the most revenue for Google in the U.S., at least for one week in September 2018. The list of search terms appeared on a heavily redacted slide that was included in a PDF released this week as a trial exhibit during the ongoing U.S. vs.
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Martech
NOVEMBER 1, 2023
I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.
Hubspot Marketing
NOVEMBER 1, 2023
World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
NOVEMBER 1, 2023
Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays.
Search Engine Land
NOVEMBER 1, 2023
Google has released a range of new generative AI product imagery tools for advertisers in the U.S. Merchants can leverage these capabilities to create product imagery simply by using text prompts, completely free of charge in Product Studio. Why we care. These tools have the potential to save advertisers significant time through instant product image creation and recreation, and they may also cut costs by reducing the necessity of hiring professional picture editors.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 1, 2023
Google has confirmed an issue with Google Discover traffic related to a bug with the Google October 2023 core update. The issue started on October 5, 2023, when the core update started to roll out, and was fixed on October 31, 2023. What Google said. Google wrote, on the Search Status report , “On October 5, we found a bug with how our October 2023 core update was applied to Discover.” “As of October 31, we fixed the bug.
Content Marketing Institute
NOVEMBER 1, 2023
R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.
Search Engine Land
NOVEMBER 1, 2023
Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. Tools like ChatGPT can currently augment our workflow to improve the quality and speed of creating powerful tools for users that creators want to share and link to because it has a unique value for their audience.
Buffer Marketing
NOVEMBER 1, 2023
In my 20s, I fell down a health and fitness rabbit hole. Well, not so much ‘fell’ as hurtled head first, banged my head a bit, and didn’t emerge until a good few years later. It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
NOVEMBER 1, 2023
Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.
Martech
NOVEMBER 1, 2023
Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference.
Search Engine Land
NOVEMBER 1, 2023
Google declared a “Code Yellow” after user queries slowed in February 2019 to find out why. Ben Gomes, then the head of Google Search, became concerned about a thinning firewall between Search and Ads, according to emails revealed during the ongoing U.S. vs. Google antitrust trial. Why we care. We’ve been concerned to learn Google has increased ad prices to meet quarterly revenue goals and Ads, Search and Chrome teams working to boost ad revenue.
Sprout Social
NOVEMBER 1, 2023
If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Search Engine Land
NOVEMBER 1, 2023
Google has added new details to both Google Business Profiles listings and some shopping listings. Google added a new business attribute named “small business” that will show up on a business’s Google Maps and local listing, as well as their shopping results. Plus, Google added more information to their listings that Google says will make it helpful for searchers to learn more about that business.
ConsumerTalk
NOVEMBER 1, 2023
When you’re re-launching a CPG product, using social media can either make or break the effort. Optimize social media to breathe new life into a product.
Martech
NOVEMBER 1, 2023
It’s no secret that markets are dynamic — subject to consumer preferences, technological advancements, and economic fluctuations. What worked last year may be stale this year and irrelevant next year. Failure to adapt messaging can lead to brand irrelevance or, worse, alienate customers. Reframing your existing products or introducing new ones can help your brand pick up momentum and get some attention in the marketplace.
Rock Content
NOVEMBER 1, 2023
We live in a 100% connected reality. The latest data about mobile usage have shown that people are spending more time using mobile devices than ever. The amount of usage may vary depending on age, location, and interests, but we can’t deny that we spend a considerable part of our time interacting with our gadgets. If you are a marketer you probably know what this means.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
NOVEMBER 1, 2023
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruben Ugarte has a passion for learning. Whether it’s marketing, languages, technology, new board games or even stand-up comedy, he’s always looking to find out more and share it with others.
Rock Content
NOVEMBER 1, 2023
In the vast and ever-expanding landscape of online content, where every click leads to a new discovery, the challenge for businesses and marketers is clear: capturing and maintaining attention. The conventional static content that once stood as the cornerstone of digital communication evolved into interactive content. In this exploration, we plunge into the intricacies of this content evolution, armed with data, insights, and a roadmap to navigate the shifting landscape.
Duct Tape Marketing
NOVEMBER 1, 2023
The Importance of Simple Messaging for Marketing Success written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — and How to Design Them.
Search Engine Land
NOVEMBER 1, 2023
In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Influence & Co
NOVEMBER 1, 2023
Building backlinks to your website is crucial for SEO. If you’re wondering how to get backlinks, start by creating these five types of backlink content.
Search Engine Land
NOVEMBER 1, 2023
Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference.
David Meerman Scott
NOVEMBER 1, 2023
I recently learned that three of my books - The New Rules of Marketing and PR , Fanocracy , and Marketing Lessons from the Grateful Dead are part of the Books3 database which was used to train generative Artificial Intelligence systems by Meta, Bloomberg, and others.
yorCMO
NOVEMBER 1, 2023
In 2021, the company began working with yorCMO and within the first 4 months the market strategy designed already exceeded their business goals. The post A luxury pet services franchise makes more tails wag with yorCMO appeared first on yorCMO.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Lusha
NOVEMBER 1, 2023
Working in sales, the clock is always ticking. You’re working against quota and probably feeling the pressure to get more leads like yesterday. Luckily, there are ways to squeeze a little more out of what you already have so you can finish your week, month, or quarter strong. One you might not have thought of? Data enrichment. What enrichment does Enrichment is a convenient way to make sure your data is up-to-date, de-duplicated, and otherwise “clean,” which is already a pretty powerful point i
Sachs Marketing Group
NOVEMBER 1, 2023
Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. This calculation provides invaluable insight into the effectiveness of your marketing spend. Understanding the return on investment (ROI) for digital marketing efforts is not just about numbers—it’s about the value and effectiveness of every dollar spent.
illumin
NOVEMBER 1, 2023
illumin was thrilled to be a part of such an amazing event with dozens of featured speakers, unique brand activations, and access to some of the industries brightest minds. Advertising Week New York was home to several special events, providing the advertising industry with both fun and engaging networking opportunities. It was such a rewarding way to connect and exchange ideas.
Search Engine Land
NOVEMBER 1, 2023
Amanda Chicago Lewis thinks SEO pirates have ruined Google Search and the internet. And she’s going to force that negative narrative on us. No matter what. Yes, SEOs went beyond the world wide web – where you’ve optimized websites and content for nearly 30 years – and wrecked the whole internet. How? That’s still not quite clear. (Lewis hasn’t yet figured out that the world wide web is basically just an application that runs on the internet.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
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