Mon.Apr 14, 2025

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The Key to SaaS Sales Growth: A Strong Sales Enablement Framework

Aspiration Marketing

Achieving consistent revenue growth in software as a service (SaaS) sales requires more than just occasional sales training. You need strategies like sales enablement to give sellers the tools and skills they need to sell more effectively. The right sales enablement framework assists SaaS sales teams in addressing challenges, keeping prospects engaged, and maximizing their conversion and sales rates.

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Why strategic imperfection is your essential strategy to beating the bots

Businesses Grow

This recent quote from tech analyst Shelly Palmer cuts to the heart of marketing’s existential crisis when it comes to our human role in the emerging AI World: The debate over AI and its role in creative industries often centers on one question: Can AI ever be as creative as humans? While its tempting to philosophize about inspiration and ingenuity, this line of inquiry misses a crucial point for anyone tasked with making practical decisions about content creation: If the audience cant tel

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What genAI means for your marketing skills

Martech

Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills. Each team shows a distinct genAI signature.

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Best Hotel Review Sites to Look at in 2025

SocialPilot

When did you last book a hotel without checking reviews? Whether its a luxury stay in New York, a B&B in California, or a guesthouse in Florida, online reviews help people make the right choice. In fact, 79% of people trust reviews just as much as personal recommendations. If you’re a hotel or resort owner, you know how much influence reviews have.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Are marketers really replacing martech tools with low-cost, AI-generated apps?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are marketers really replicating some of the most popular martech applications for a fraction of the cost using AI? And what can SaaS martech vendors do about it?

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How to Share Instagram Feed Posts to Stories: 3 Simple Steps

Buffer Marketing

Here’s a question: How can you boost the performance of your Instagram posts and reels in one minute or less? The answer lies in your Instagram Stories. I do this for every post I share on Instagram, and it never fails to help my content gain traction. That’s because reposting my feed posts to my Instagram stories helps my most engaged followers (read: my mom) see my Instagram content, which might not have popped up on their feeds yet.

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Small Business Owners: Who Should You Hire for Marketing?

Duct Tape Marketing

Small Business Owners: Who Should You Hire for Marketing? written by John Jantsch read more at Duct Tape Marketing Table of Contents 1 In-House Marketing Team 2 Outsourced Marketing Agencies 3 Marketing Leadership for Small Businesses: The Hybrid Approach 4 Making the Right Hire When it comes to marketing leadership for small businesses , choosing who to hire can feel overwhelming.

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How Important is it to Know Thy Customer?

yorCMO

Gain deep customer insights with buyer interviews! Learn how to refine marketing and product strategies for success. The post How Important is it to Know Thy Customer? appeared first on yorCMO.

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Using AI to Get Your Business Branding Right — My Favorite Tips and Tools

Hubspot Marketing

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of branding, I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes.

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How to Boost Your Blog’s SEO with Internal Linking

Marketing Insider Group

Search engine optimization (SEO) plays a huge role in driving traffic to your blog, but many bloggers overlook one of the simplest ways to improve rankingsinternal linking. A study by Backlinko found that pages with strong internal linking tend to rank higher in search results. Why? Because internal links help search engines understand your content and make it easier for readers to navigate your site.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Brand Building Brilliance from Best Buddies

Hubspot Marketing

Before this weeks master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line. Now, she leads communications and partner engagement for state development initiatives for Best Buddies International, a nonprofit dedicated to ending the social, physical, and economic isolation of people with intellectual and developmental disabilities.

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