Thu.Oct 17, 2024

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

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How to achieve operational maturity in marketing with a multishoring talent approach

Martech

Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational maturity — often through a multishoring approach. A well-aligned talent strategy and streamlined operations are essential, as both directly impact the quality and performance of the final product.

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3 Nonprofit Marketing Tactics That Every Small Business Should Try

Buffer Marketing

In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces. While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  Small business owners often ask, “ What can I leverage?

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What is Blogging, and Why Does It Matter?

Aspiration Marketing

Did you know there are over 600 million blogs in the world today? That's a staggering number, and it's a testament to the power of blogging. But what exactly is a blog, and why does it matter? Blogging offers a multitude of benefits for both individuals and businesses. From boosting brand awareness and authority to generating leads and building a loyal community, the potential is immense.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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How to build customer trust through data transparency

Martech

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way to treat people, but the alternatives are scary — either not collecting the data, or letting people know what we’re doing. Egads. They’ll freak out, won’t they?

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AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies

Hubspot Marketing

The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO). In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product market

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How B2B Podcasts Are Revolutionizing Marketing Strategies

The LeadG2 Blog

Podcasts have transformed from a niche medium into a mainstream marketing tool. Over the past few years, B2B companies have increasingly embraced podcasting as part of their marketing strategy. The ease of access to podcast platforms and the growing appetite for on-the-go content consumption have significantly contributed to this rise. B2B podcasts offer a unique way to reach decision-makers and industry professionals who are constantly looking for valuable insights and information.

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YouTube influencer marketing in 2024: How to do it right

Hootsuite

Ah, YouTube — the social media pioneer of long-form video content , and (still) a powerhouse for influencer marketing in 2024. Case in point: The near-20-year-old video network is the second-most visited website in the world. But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online?

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Instagram Updates for 2025: What Marketers Need to Know

Social Media Examiner

Feeling left behind by Instagram's rapid evolution? Need help understanding how recent updates can benefit your business? In this article, we'll explore some of Instagram’s newest features and what they mean to marketers. Why Instagram's Latest Features Matter for Marketers Instagram continues to be a powerhouse platform for marketers and Instagram creators, with recent statistics […] The post Instagram Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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The 3 points needed for “golden triangle” of market research

SmartBrief - Marketing

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). In a data-driven world, you find yourself inundated with information pouring in from a multitude of sources, akin to a bunch of fire hoses turned up to full blast.

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AI-powered martech news and releases: October 17

Martech

Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults in the U.S. feel lonely and have a sense of disconnection from friends, family, and/or the world. Additionally, loneliness continues to rise across all age groups. This and the emergence of gen AI have resulted in a rapidly growing industry of AI-powered companions you can talk to.

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AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]

Hubspot Marketing

Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall , a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We're doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic designers when designing their logos to stand out.

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6 Ideas for Epic Audio and Video Storytelling [Examples]

Content Marketing Institute

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Why I’m a fan of iPie Pizzeria in Killington VT

David Meerman Scott

When I was on my thru hike of the Long Trail in September, I hiked an average of 8 hours a day for 26 days. There was no possible way to carry enough calories, so when I had an opportunity to eat in a restaurant, I went. And I ate a lot!

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Dynamic Content Strategies for This Year’s Holiday Email Marketing

Litmus

Do you hear what I hear? That’s the whooshing sound of hundreds of thousands of holiday emails dashing through the snow on the way to subscribers’ inboxes. (Or if you’re dreading the season, you may catch the ominous clinking chains of the Ghost of Holiday Emails Past.) November and December are two of the busiest months of the year for email marketers.

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Email marketing: then and now

illumin

Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. Larry Roberts invented the very first email management system in 1971. With Robert’s system users could list, select, forward, and reply to received messages.

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Lead Capture Software Reviewed: The 15 Best Tools for 2025

Customers.ai

As marketers, we spend countless hours and resources driving traffic to our websites, landing pages, social media channels, etc. And it’s exciting to see those numbers go up—more visitors, more clicks, more engagement! But here’s the truth: none of that matters if we’re not capturing the most important thing—our leads. In the rush to get attention, many marketers overlook one crucial step: actually identifying who those visitors are.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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A Comprehensive Guide to HubSpot Breeze AI

Six & Flow

Discover how HubSpot Breeze AI revolutionises marketing, sales, and service workflows, boosting productivity and delivering actionable insights.

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Ben Franklin Effect

Dana Nicole

Last Updated on October 17, 2024 Pop quiz. You want get into someone’s good books—fast. What do you do? a) Pay them a genuine compliment b) Invite them over for a nice home-cooked meal c) Boss them around and ask them to do stuff for you The answer? Boss them around, you delegator you. (I’m kidding, but only slightly…) You see, there’s a phenomenon known as the Ben Franklin effect.

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Lead Capture Software Reviewed: The 15 Best Tools for 2025

Customers.ai

As marketers, we spend countless hours and resources driving traffic to our websites, landing pages, social media channels, etc. And it’s exciting to see those numbers go up—more visitors, more clicks, more engagement! But here’s the truth: none of that matters if we’re not capturing the most important thing—our leads. In the rush to get attention, many marketers overlook one crucial step: actually identifying who those visitors are.

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Unlocking the Power of Hyper-Personalization: How AI-Driven Marketing is Redefining Customer Engagement

Use Insider

Enter hyper-personalization—a data-driven approach to marketing that leverages artificial intelligence (AI) and advanced analytics to create unique, meaningful customer experiences. By anticipating customer desires and engaging them at the right time through the right channel, hyper-personalization is redefining how brands build loyalty and drive business results.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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The Secret to Building Customer Loyalty Forever

Duct Tape Marketing

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Micah Solomon In this Duct Tape Marketing Podcast episode , I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth.

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17 questions with foodpanda

Use Insider

We recently had the chance to visit foodpanda’s vibrant Singapore office. As the leading food and grocery delivery platform in Asia, foodpanda is part of Delivery Hero, headquartered in Berlin. While at their amazing office, our team had a blast asking them 17 questions. Watch the video below to get a peek inside and hear our fun conversation that included how they achieved a 10% conversion rate on revenue campaigns!

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