Mon.Jul 22, 2024

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What Do Engaged Sessions in GA4 Tell You?

Marketing Insider Group

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. Understanding engaged sessions within GA4 is crucial for anyone looking to optimize their online presence. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take act

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand.

SEO 117
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How to put marketing data into meaningful context

Martech

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

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Google scraps plans to kill third-party cookies in Chrome

Search Engine Land

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry who have been scrambling to prepare for a cookieless future.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Facebook Ads: A Quick-start Guide for Beginners

Buffer Marketing

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the

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Behind Viral Food Brands: Do Trends Matter in CPG Design?

Hubspot Marketing

Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a squeeze bottle. Source: GoPuff Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big re

Food 117

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How to Write Content that Generative AI Search Engines Will Cite, According to Experts

Hubspot Marketing

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the day after. Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts.

SEO 98
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21 Brand Style Guide Examples I Love (for Visual Inspiration)

Hubspot Marketing

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images.

Branding 115
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Segmentation for email campaigns: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks.

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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Optimizing for PPC conversion rates A common conversion rate optimization (CRO) methodology involves three steps: Step 1: Investigation.

Price 96
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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems.

Fashion 106
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Dead & Company at Sphere Las Vegas

David Meerman Scott

Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Pros and Cons of Community Management

Hubspot Marketing

Over the last few weeks, I‘ve been writing extensively about community management , what it is, and why it’s essential. If, after reading my posts and doing your own research, you still need to figure out if it's worth investing in, perhaps a quick pros and cons list will help you come to a decision. Let's dive into the pros and cons of community management.

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Cold Calling Scripts: Templates for Different Industries and Scenarios, How to Customize them

Lusha

Despite the digital age, cold calling remains a powerhouse in sales. A well-crafted script is your secret weapon , providing a strategic framework to guide interactions. Think of it as your roadmap to navigate cold calls , be equipped to build rapport, overcome objections, and secure appointments. This guide covers everything about cold-calling scripts in 2024: the anatomy of a high-converting script, tailored templates, expert tips for delivery, and objection-handling techniques.

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Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]

Content Marketing Institute

Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.

Analytics 134
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Sales Process – Close More Deals: Steps, Psychology, Negotiation & Tactics

Lusha

Closing deals is challenging, but a well-defined sales process simplifies it. It’s about understanding buyer psychology , mastering negotiation , and using the right tools. In this guide, we break down the sales process into 8 easy steps , each backed by research and real-world examples. From identifying your ideal customer to measuring success , we offer actionable advice and insights.

CRM 52
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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The best MOPs career event of the quarter, when to slow down in marketing ops and more

The Marketing Operations Leader

In this edition: Best MOPs Career Event of the Quarter When to Speed Up or Slow Down in Marketing Operations POLL: Marketing Ops Biggest Pain Point For Paid Subscribers: Our job as managers is to confront the real issues Get your career or marketing questions answered: Ask the Marketing Operations Leader questions here to be answered in future issues.

Marketing 130
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Lessons Learned from Creating Content Marketing Plans

Kuno Creative

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

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Social Media Advertising in 2024: A Detailed Guide to Help You Get Started

Buffer Marketing

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. But what if you want some quick wins under your belt? Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience.

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Netflix leans into ad-supported tier as subscriber growth surges

Martech

Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in the U.S. and France. Netflix added eight million global subscribers in Q2, with its ad-supported plan gaining significant traction. The lower-priced tier now accounts for over 45% of new signups in markets where it’s available, signaling a potential shift in Netflix’s business model.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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How to Repost on Instagram: Why You Should as a Brand + Best Practices

Buffer Marketing

One of the best aspects of social media is being able to share something with your followers, but other social media platforms make reposting a bit easier. On Twitter/X, you can retweet. On Facebook, there’s the option to share a post. And on Instagram, you can repost, which is essentially a way to share a picture from another Instagram user with your followers.

Branding 108
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Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death's VP

Hubspot Marketing

When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They've mastered the art of turning healthy beverages into a sought-after brand, making them ideal marketing mentors. But they've done more than reinvent water — in many ways, they've reinvented marketing, as well. I spoke with Greg Fass , Liquid Death's VP of Marketing, to learn how he's cultivated an anti-marketing approach, why some of his favorite campaigns involve Tony Hawk and Martha Stewart, and