Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? What are the lifecycle stages? Key lifecycle marketing channels Components of a lifecycle marketing strategy Cross-departmental collaboration and data integration How personalization strengthens your lifecycle strategy Creating effective lifecycle email marketing campaigns Industry-specific lifecycle marketing strategies Measuring the success of lifecycle marketing Make every stage count with lifecycle marketing Lifecycle marketing FAQs Lifecycle marketing is about e

Management 61

Management Marketers Marketing CRM 61

Aspiration Marketing

SEPTEMBER 25, 2024

When it comes to modern hiring, standing out isn't just about offering competitive salaries and benefits – it's about building a compelling employer brand. A staggering 72% of job seekers say a positive employer brand would make them more likely to apply to a company. But what exactly does employer branding mean?

Branding 208

Branding 208

Search Engine Land

SEPTEMBER 25, 2024

Google has updated its spam policies documentation as part of a routine refresh while also adding more details around the site reputation abuse policy and expanding and clarifying other areas of its search spam policies and guidelines. Why the change. Google wrote , “We review and refresh our documentation periodically. This update is part of that process.” What is new.

SEO 120

SEO 120

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments. With insights from marketing leaders Traci Ward and Tim Hicks, we explore how to navigate this process successfully.

Digital Marketing 110

Digital Marketing Transform CMO Marketers 110

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Search Engine Land

SEPTEMBER 25, 2024

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients. However, not all client partnerships are destined for success. Sometimes, the difficult decision to part ways becomes necessary. Why maintaining a healthy client portfolio matters A thriving PPC agency or freelance business relies on a client portfolio that aligns with your expertise, values and business goals.

Non-Profit 95

Non-Profit Communications Management Law 95

Buffer Marketing

SEPTEMBER 25, 2024

I knew nothing about TikTok when I started my account in March 2020. A fellow business owner recommended I get on the platform to expand awareness for my disability advocacy company Diversability , and I gave it a chance but initially struggled to find traction. A few months later, I got a lucky break: I saw friends announce they were part of TikTok’s Creative Learning Fund , and I decided to pitch myself as a disability educator by reaching out to the agency my friends were working with.

Branding 73

Branding Thought Leadership Health Management 73

Content Marketing Institute

SEPTEMBER 25, 2024

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

B2C 68

B2C Content Marketing Marketers Marketing 68

Search Engine Land

SEPTEMBER 25, 2024

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Often, PPC and SEO are treated separately, which reduces efficiency and leads to missed opportunities.

SEO 82

SEO User-Generated Place Branding 82

Martech

SEPTEMBER 25, 2024

Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. Zoomin processes unstructured data from across an organization to provide personalized and automated service interactions at all interaction points, including home portals, websites, support centers, customer service centers, and within the product itself.

User-Generated 66

User-Generated Product Customer Marketing 66

Search Engine Land

SEPTEMBER 25, 2024

Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Attend this webinar and: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased en

eCommerce 81

eCommerce Customer loyalty Customer Whitepaper 81

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Sixty-one percent of marketers said cost was the most important factor when evaluating replacement applications, up from 37% in the 2023 MarTech Replacement Survey. Most important factors for replacement martech applications.

Marketing Automation Platform 66

Marketing Automation Platform CRM Price Marketers 66

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? What are the lifecycle stages? Key lifecycle marketing channels Components of a lifecycle marketing strategy Cross-departmental collaboration and data integration How personalization strengthens your lifecycle strategy Creating effective lifecycle email marketing campaigns Industry-specific lifecycle marketing strategies Measuring the success of lifecycle marketing Make every stage count with lifecycle marketing Lifecycle marketing FAQs Lifecycle marketing is about e

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60

Martech

SEPTEMBER 25, 2024

Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects reality. Numerous brands fight for user attention across platforms to drive a click or conversion. It’s no wonder that the consumer experience suffers from misaligned marketing.

Gen Z 63

Gen Z Millennials Shoppers Retail 63

Backlinko

SEPTEMBER 25, 2024

In today’s rapidly changing work landscape, remote work has emerged as a popular working model, offering employees increased flexibility. In this article, we’ll cover the latest statistics on remote work prevalence, benefits, and challenges of remote work. Click for a specific section: General Remote Work Statistics and Trends Remote Work Preferences Remote Work Benefits and Challenges General Remote Work Statistics and Trends Around 1 in 4 employees in the US work remotely at least some h

Finance 55

Finance Real Estate Education Manufacturing 55

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Email Marketing

Martech

SEPTEMBER 25, 2024

Discover how personalization can revolutionize your e-commerce business. Attend Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Join us for this webinar where you’ll: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased

eCommerce 63

eCommerce Customer loyalty Customer Whitepaper 63

yorCMO

SEPTEMBER 25, 2024

AI is transforming healthcare marketing, leading to improved outcomes and personalized experiences. Discover how AI can help your business thrive.

Transform 59

Transform Marketers Marketing 59

Six & Flow

SEPTEMBER 25, 2024

As much as I'd love to say I hopped on a plane to Boston for HubSpot Inbound 2024 (and maybe ran into Ryan Reynolds and Serena Williams while grabbing a coffee), I had to settle for the virtual experience. Meanwhile, some of our team members experienced the INBOUND24 live and didn't miss the chance to make the rest of us feel jealous of the energy and excitement we were missing out on.

Product 52

Product Energy Marketing Marketers 52

Zumvu

SEPTEMBER 25, 2024

Scheduling is always important in this fast-paced world of digital times for any business or individual. Calendly was one of the many go-to options for appointment booking, which still persisted to make people look for alternatives that presented exclusive features, better integrations, or less costlier pricing plans.

Price 52

Price 52

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

OnDemand CMO

SEPTEMBER 25, 2024

From the outside, it might look like “Founder Mode” is the secret sauce for long-term success, especially with stats showing how founder-led companies outperform their peers. But as any marketing expert will tell you, the reality is more nuanced. As seasoned marketers who have helped businesses navigate complex growth challenges, we have seen firsthand what works—and what doesn’t—when it comes to leadership, brand building, and growth strategies.

CMO 52

CMO Management eBook Branding 52

Six & Flow

SEPTEMBER 25, 2024

As much as I'd love to say I hopped on a plane to Boston for INBOUND24 (and maybe ran into Ryan Reynolds and Serena Williams while grabbing a coffee), I had to settle for the virtual experience. But not to worry, the updates HubSpot dropped during the Spotlight were nothing short of captivating! Our team at Six & Flow tuned into these sessions from our offices in Manchester, London, Toronto, and South Africa and enjoyed some donuts whilst admiring all the amazing updates.

52

52

Zumvu

SEPTEMBER 25, 2024

Scheduling is always important in this fast-paced world of digital times for any business or individual. Calendly was one of the many go-to options for appointment booking, which still persisted to make people look for alternatives that presented exclusive features, better integrations, or less costlier pricing plans.

Price 52

Price 52

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. In fact, this shift is creating new opportunities on the Meta-owned platform. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. Also, research shows US adults are more likely to make a purchase directly on Facebook than on any other social media platform.

Influencer Marketing 55

Influencer Marketing Marketers Marketing User-Generated 55

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That's where lead scoring comes in. In this article, I’ll share lead scoring models for you to consider, important data to look at, and best practices for effective lead scoring.

Logistics 105

Logistics Analytics Finance Inbound Marketing 105

Search Engine Land

SEPTEMBER 25, 2024

Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing content creators, why it’s important and what SEO professionals need to do in response. Google’s growing recognition of content creator entities I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator (Travel)” in the SERPs.

SEO 122

SEO Automobile Real Estate Fashion 122

Hubspot Marketing

SEPTEMBER 25, 2024

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and just how far you have left. You can measure trips in miles, hours, or even how many Spotify playlists you’ve gone through.

Key Performance Indicator 89

Key Performance Indicator Marketers Marketing User-Generated 89

Duct Tape Marketing

SEPTEMBER 25, 2024

Picture This! Marketing in [just] three Elements written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy.

Marketers 46

Marketers Marketing Customer Journey Fashion 46

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Use Insider

SEPTEMBER 25, 2024

As we head into the holiday season, businesses are gearing up for one of the busiest times of the year. Marketing teams are fine-tuning their strategies, and SMS marketing has emerged as a powerful tool for driving customer engagement and maximizing sales. This guide will explore how AI-powered SMS campaigns and personalisation and strategic timing can transform your holiday marketing efforts and help you make the most of peak periods like Cyber Week.

Transform 52

Transform Communications Marketers Marketing 52

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. “While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. “[Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.

Price 66

Price Management Brand Management Communications 66