Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? What are the lifecycle stages? Key lifecycle marketing channels Components of a lifecycle marketing strategy Cross-departmental collaboration and data integration How personalization strengthens your lifecycle strategy Creating effective lifecycle email marketing campaigns Industry-specific lifecycle marketing strategies Measuring the success of lifecycle marketing Make every stage count with lifecycle marketing Lifecycle marketing FAQs Lifecycle marketing is about e

Management 96

Management Marketers Marketing CRM 96

Aspiration Marketing

SEPTEMBER 25, 2024

When it comes to modern hiring, standing out isn't just about offering competitive salaries and benefits – it's about building a compelling employer brand. A staggering 72% of job seekers say a positive employer brand would make them more likely to apply to a company. But what exactly does employer branding mean?

Branding 226

Branding 226

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments. With insights from marketing leaders Traci Ward and Tim Hicks, we explore how to navigate this process successfully.

Digital Marketing 124

Digital Marketing Transform CMO Marketers 124

The Marketing Operations Leader

SEPTEMBER 25, 2024

In this edition: Rumors about the future of Martech The easy way to document your marketing ops and processes Best Ops Advice on Linkedin This Week For Paid Subscribers: Advanced project management tactics. Happening today - Webinar on taking a strategic role in marketing planning. Hear how Shell ditched the spreadsheets and transformed their marketing planning process across 30 local markets.

Transform 130

Transform Marketing Plan Communications Management 130

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Sixty-one percent of marketers said cost was the most important factor when evaluating replacement applications, up from 37% in the 2023 MarTech Replacement Survey. Most important factors for replacement martech applications.

Marketing Automation Platform 110

Marketing Automation Platform CRM Price Marketers 110

Search Engine Land

SEPTEMBER 25, 2024

Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing content creators, why it’s important and what SEO professionals need to do in response. Google’s growing recognition of content creator entities I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator (Travel)” in the SERPs.

SEO 125

SEO Automobile Real Estate Fashion 125

Buffer Marketing

SEPTEMBER 25, 2024

I knew nothing about TikTok when I started my account in March 2020. A fellow business owner recommended I get on the platform to expand awareness for my disability advocacy company Diversability , and I gave it a chance but initially struggled to find traction. A few months later, I got a lucky break: I saw friends announce they were part of TikTok’s Creative Learning Fund , and I decided to pitch myself as a disability educator by reaching out to the agency my friends were working with.

Branding 112

Branding Thought Leadership Health Management 112

Search Engine Land

SEPTEMBER 25, 2024

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Often, PPC and SEO are treated separately, which reduces efficiency and leads to missed opportunities.

SEO 83

SEO User-Generated Place Branding 83

Content Marketing Institute

SEPTEMBER 25, 2024

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

B2C 97

B2C Content Marketing Marketers Marketing 97

Search Engine Land

SEPTEMBER 25, 2024

Google has updated its spam policies documentation as part of a routine refresh while also adding more details around the site reputation abuse policy and expanding and clarifying other areas of its search spam policies and guidelines. Why the change. Google wrote , “We review and refresh our documentation periodically. This update is part of that process.” What is new.

SEO 105

SEO 105

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

SEPTEMBER 25, 2024

Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects reality. Numerous brands fight for user attention across platforms to drive a click or conversion. It’s no wonder that the consumer experience suffers from misaligned marketing.

Gen Z 75

Gen Z Millennials Shoppers Retail 75

Search Engine Land

SEPTEMBER 25, 2024

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? Two Google Ads experts – Ben Kruger and Anthony Higman – had an interesting debate on this topic at SMX Advanced.

eCommerce 84

eCommerce Advertisers Advertising Place 84

Martech

SEPTEMBER 25, 2024

Discover how personalization can revolutionize your e-commerce business. Attend Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Join us for this webinar where you’ll: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased

eCommerce 69

eCommerce Customer loyalty Whitepaper Customer 69

Duct Tape Marketing

SEPTEMBER 25, 2024

Picture This! Marketing in [just] three Elements written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy.

Marketers 84

Marketers Marketing Customer Journey Fashion 84

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

SEPTEMBER 25, 2024

Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Attend this webinar and: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased en

eCommerce 73

eCommerce Customer loyalty Whitepaper Customer 73

Martech

SEPTEMBER 25, 2024

Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. Zoomin processes unstructured data from across an organization to provide personalized and automated service interactions at all interaction points, including home portals, websites, support centers, customer service centers, and within the product itself.

User-Generated 72

User-Generated Product Customer Marketing 72

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. In fact, this shift is creating new opportunities on the Meta-owned platform. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. Also, research shows US adults are more likely to make a purchase directly on Facebook than on any other social media platform.

Influencer Marketing 75

Influencer Marketing Marketers Marketing User-Generated 75

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? What are the lifecycle stages? Key lifecycle marketing channels Components of a lifecycle marketing strategy Cross-departmental collaboration and data integration How personalization strengthens your lifecycle strategy Creating effective lifecycle email marketing campaigns Industry-specific lifecycle marketing strategies Measuring the success of lifecycle marketing Make every stage count with lifecycle marketing Lifecycle marketing FAQs Lifecycle marketing is about e

Management 62

Management Marketers Marketing CRM 62

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Zumvu

SEPTEMBER 25, 2024

Scheduling is always important in this fast-paced world of digital times for any business or individual. Calendly was one of the many go-to options for appointment booking, which still persisted to make people look for alternatives that presented exclusive features, better integrations, or less costlier pricing plans.

Price 59

Price 59

yorCMO

SEPTEMBER 25, 2024

AI is transforming healthcare marketing, leading to improved outcomes and personalized experiences. Discover how AI can help your business thrive.

Transform 59

Transform Marketers Marketing 59

Six & Flow

SEPTEMBER 25, 2024

As much as I'd love to say I hopped on a plane to Boston for HubSpot Inbound 2024 (and maybe ran into Ryan Reynolds and Serena Williams while grabbing a coffee), I had to settle for the virtual experience. Meanwhile, some of our team members experienced the INBOUND24 live and didn't miss the chance to make the rest of us feel jealous of the energy and excitement we were missing out on.

Product 52

Product Energy Marketing Marketers 52

OnDemand CMO

SEPTEMBER 25, 2024

From the outside, it might look like “Founder Mode” is the secret sauce for long-term success, especially with stats showing how founder-led companies outperform their peers. But as any marketing expert will tell you, the reality is more nuanced. As seasoned marketers who have helped businesses navigate complex growth challenges, we have seen firsthand what works—and what doesn’t—when it comes to leadership, brand building, and growth strategies.

CMO 52

CMO Management eBook Branding 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Zumvu

SEPTEMBER 25, 2024

Scheduling is always important in this fast-paced world of digital times for any business or individual. Calendly was one of the many go-to options for appointment booking, which still persisted to make people look for alternatives that presented exclusive features, better integrations, or less costlier pricing plans.

Price 52

Price 52

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. “While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. “[Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.

Price 118

Price Management Brand Management Communications 118

Use Insider

SEPTEMBER 25, 2024

As we head into the holiday season, businesses are gearing up for one of the busiest times of the year. Marketing teams are fine-tuning their strategies, and SMS marketing has emerged as a powerful tool for driving customer engagement and maximizing sales. This guide will explore how AI-powered SMS campaigns and personalisation and strategic timing can transform your holiday marketing efforts and help you make the most of peak periods like Cyber Week.

Transform 52

Transform Communications Marketers Marketing 52

Hubspot Marketing

SEPTEMBER 25, 2024

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and just how far you have left. You can measure trips in miles, hours, or even how many Spotify playlists you’ve gone through.

Key Performance Indicator 128

Key Performance Indicator Marketers Marketing User-Generated 128

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Land

SEPTEMBER 25, 2024

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients. However, not all client partnerships are destined for success. Sometimes, the difficult decision to part ways becomes necessary. Why maintaining a healthy client portfolio matters A thriving PPC agency or freelance business relies on a client portfolio that aligns with your expertise, values and business goals.

Non-Profit 94

Non-Profit Communications Management Law 94

Backlinko

SEPTEMBER 25, 2024

In today’s rapidly changing work landscape, remote work has emerged as a popular working model, offering employees increased flexibility. In this article, we’ll cover the latest statistics on remote work prevalence, benefits, and challenges of remote work. Click for a specific section: General Remote Work Statistics and Trends Remote Work Preferences Remote Work Benefits and Challenges General Remote Work Statistics and Trends Around 1 in 4 employees in the US work remotely at least some h

Finance 87

Finance Real Estate Education Manufacturing 87

Six & Flow

SEPTEMBER 25, 2024

As much as I'd love to say I hopped on a plane to Boston for INBOUND24 (and maybe ran into Ryan Reynolds and Serena Williams while grabbing a coffee), I had to settle for the virtual experience. But not to worry, the updates HubSpot dropped during the Spotlight were nothing short of captivating! Our team at Six & Flow tuned into these sessions from our offices in Manchester, London, Toronto, and South Africa and enjoyed some donuts whilst admiring all the amazing updates.

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