Aspiration Marketing
MAY 6, 2024
Many SaaS companies believe successful marketing campaigns require complex tactics and hefty budgets. However, the truth is, powerful conversions can be achieved through strategic planning and a focus on core customer needs. This guide will equip you with five effective strategies that deliver results, regardless of budget size.
Search Engine Land
MAY 6, 2024
Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from the Google Search index. This seems to have launched in the past hour or so, where sites as large as CNN, USA Today, Fortune, and LA Times are seeing their coupon directories no longer ranking for coupon-related keyword phrases.
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MarketingOps
MAY 6, 2024
Photo by iMattSmart In the vibrant and ever-changing marketing landscape, standing out is paramount for those looking to elevate their careers. This is especially true in Marketing Operations (MOps), where a blend of skill enhancement and certification can significantly impact your professional trajectory. This comprehensive guide aims to simplify the path to career advancement, offering MOps professionals the tools they need to invest in their future effectively.
Martech
MAY 6, 2024
Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
MAY 6, 2024
Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” Also, monopolists don’t have to consider ri
Hubspot Marketing
MAY 6, 2024
When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023 , as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened! Elon Musk had indeed decided to rebrand this popular platform, choosing to dismantle something iconic. Something that has existed for 18 years.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
MAY 6, 2024
In a world where buzz about AI advancements pops up more than cat videos on your feed, it's no surprise that the technology is also transforming how we create content for social media. This shift isn't just for the big players with deep pockets either; it's becoming the go-to for businesses, influencers, creators, and anyone looking to boost efficiency or spice up their feed.
Martech
MAY 6, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
MAY 6, 2024
How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. When I was asked to write this…I was stuck. It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so m
Martech
MAY 6, 2024
The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Hootsuite
MAY 6, 2024
A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day).
Martech
MAY 6, 2024
Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries.
Rock Content
MAY 6, 2024
Emotion is perhaps one of the most powerful forces when it comes to human nature. Move a person to feel something, and you’ve successfully won their attention. That said, it’s not difficult to understand why the most successful digital marketing campaigns are also the ones that connect with people over what matters most — their values, pain points, and personal feelings.
Digital Marketer
MAY 6, 2024
Why do we read books like Traction, Scaling Up, and the E-Myth and still struggle with implementing systems, defining processes, and training people in our agency? Those are incredibly comprehensive methodologies. And yet digital agencies still suffer from feast or famine months, inconsistent results and timelines on projects, quality control, revisions, and much more.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
MAY 6, 2024
A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered.
Businesses Grow
MAY 6, 2024
Here are three colliding trends that seem to indicate a massive business opportunity: AI models are running out of content they need to grow. Companies like OpenAI are so desperate they are bending the rules of copyright, or breaking them, to keep growing. AI companies are under attack by copyright lawsuits. Some companies are willing to pay for new sources of content.
Unbounce
MAY 6, 2024
/ Conversion optimization How to increase conversion rates: 26 effective tips and strategies By Josh Gallant. Updated on April 30, 2024. 21 min read Ultimately, every business wants a better conversion rate—shocking, we know, but someone had to say it. Jokes aside, boosting landing page conversion rates is a headache every marketer has faced. We’ve got good news, though: There’s a lot of easy stuff you can test out right now to boost your conversion rates.
Whos Mailing What
MAY 6, 2024
In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Use Insider
MAY 6, 2024
What is the WhatsApp deliverability update? To promote ethical WhatsApp messaging strategies, WhatsApp has introduced “per-user marketing template message limits” in its latest release. From February 6, 2024, new limits began rolling out, initially to a select cohort of WhatsApp users in India, before expanding to all Indian users by February 13, 2024, and the rest of the world soon after.
Whos Mailing What
MAY 6, 2024
In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.
Exposure Ninja
MAY 6, 2024
Google Book Get to the top of Google with ease Learn how to get your website to the very top of Google (and turn that traffic into revenue ). Download my free copy WebDev Get to the top of Google with ease Learn how to get your website to the very top of Google (and turn that traffic into revenue ). Download my free copy Legal Leads Don’t hire an agency until you’ve read this guide with ease Find out how the best web design agencies build high-converting websites.
Sachs Marketing Group
MAY 6, 2024
To set up Google Local Service Ads, sign in to your Google account and go to the Local Services Ads setup page. Enter your business details, select your industry, and complete the background check and license verification. Set your budget and targeting preferences, then create your ad profile with business information and service offerings. Your ads will be ready to attract local customers.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
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