Aspiration Marketing
MAY 6, 2024
Many SaaS companies believe successful marketing campaigns require complex tactics and hefty budgets. However, the truth is, powerful conversions can be achieved through strategic planning and a focus on core customer needs. This guide will equip you with five effective strategies that deliver results, regardless of budget size.
Search Engine Land
MAY 6, 2024
Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from the Google Search index. This seems to have launched in the past hour or so, where sites as large as CNN, USA Today, Fortune, and LA Times are seeing their coupon directories no longer ranking for coupon-related keyword phrases.
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Martech
MAY 6, 2024
Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.
MarketingOps
MAY 6, 2024
Photo by iMattSmart In the vibrant and ever-changing marketing landscape, standing out is paramount for those looking to elevate their careers. This is especially true in Marketing Operations (MOps), where a blend of skill enhancement and certification can significantly impact your professional trajectory. This comprehensive guide aims to simplify the path to career advancement, offering MOps professionals the tools they need to invest in their future effectively.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
MAY 6, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
MAY 6, 2024
Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” Also, monopolists don’t have to consider ri
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
MAY 6, 2024
In a world where buzz about AI advancements pops up more than cat videos on your feed, it's no surprise that the technology is also transforming how we create content for social media. This shift isn't just for the big players with deep pockets either; it's becoming the go-to for businesses, influencers, creators, and anyone looking to boost efficiency or spice up their feed.
Search Engine Land
MAY 6, 2024
If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign.
Martech
MAY 6, 2024
Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries.
Hubspot Marketing
MAY 6, 2024
When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023 , as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened! Elon Musk had indeed decided to rebrand this popular platform, choosing to dismantle something iconic. Something that has existed for 18 years.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
MAY 6, 2024
How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. When I was asked to write this…I was stuck. It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so m
Rock Content
MAY 6, 2024
Emotion is perhaps one of the most powerful forces when it comes to human nature. Move a person to feel something, and you’ve successfully won their attention. That said, it’s not difficult to understand why the most successful digital marketing campaigns are also the ones that connect with people over what matters most — their values, pain points, and personal feelings.
Hootsuite
MAY 6, 2024
A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day).
Digital Marketer
MAY 6, 2024
Why do we read books like Traction, Scaling Up, and the E-Myth and still struggle with implementing systems, defining processes, and training people in our agency? Those are incredibly comprehensive methodologies. And yet digital agencies still suffer from feast or famine months, inconsistent results and timelines on projects, quality control, revisions, and much more.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
MAY 6, 2024
A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered.
Businesses Grow
MAY 6, 2024
Here are three colliding trends that seem to indicate a massive business opportunity: AI models are running out of content they need to grow. Companies like OpenAI are so desperate they are bending the rules of copyright, or breaking them, to keep growing. AI companies are under attack by copyright lawsuits. Some companies are willing to pay for new sources of content.
Unbounce
MAY 6, 2024
/ Conversion optimization How to increase conversion rates: 26 effective tips and strategies By Josh Gallant. Updated on April 30, 2024. 21 min read Ultimately, every business wants a better conversion rate—shocking, we know, but someone had to say it. Jokes aside, boosting landing page conversion rates is a headache every marketer has faced. We’ve got good news, though: There’s a lot of easy stuff you can test out right now to boost your conversion rates.
Whos Mailing What
MAY 6, 2024
In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Use Insider
MAY 6, 2024
What is the WhatsApp deliverability update? To promote ethical WhatsApp messaging strategies, WhatsApp has introduced “per-user marketing template message limits” in its latest release. From February 6, 2024, new limits began rolling out, initially to a select cohort of WhatsApp users in India, before expanding to all Indian users by February 13, 2024, and the rest of the world soon after.
Whos Mailing What
MAY 6, 2024
In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.
Exposure Ninja
MAY 6, 2024
Google Book Get to the top of Google with ease Learn how to get your website to the very top of Google (and turn that traffic into revenue ). Download my free copy WebDev Get to the top of Google with ease Learn how to get your website to the very top of Google (and turn that traffic into revenue ). Download my free copy Legal Leads Don’t hire an agency until you’ve read this guide with ease Find out how the best web design agencies build high-converting websites.
Sachs Marketing Group
MAY 6, 2024
To set up Google Local Service Ads, sign in to your Google account and go to the Local Services Ads setup page. Enter your business details, select your industry, and complete the background check and license verification. Set your budget and targeting preferences, then create your ad profile with business information and service offerings. Your ads will be ready to attract local customers.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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