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Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may be on its way: synthetic audience testing. Synthetic audience testing involves creating digital twins or avatars of customers that can answer marketers’ questions. “Synthetic audience testing would allow me to create that audience using real data,” said Nina Pfister, a part
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I was looking through some older blog posts today, and I discovered a post I wrote 15 years ago that I had forgotten about. Re-reading it today made me laugh, so I thought Id post it again. + So last night I made my way to Pakhuis Wilhelmina , a funky former warehouse turned live music venue in Amsterdam to see what turned out to be a surprisingly excellent Dutch Ramones tribute band.
Amplitude is a good product analytics platform that provides powerful visualization and easy audience and event segmentation. But its expensive particularly as you scale and the number of events you need to track grows. In this guide, we provide a full breakdown of Amplitude analytics pricing, looking at insights from customers and the costs that arent immediately obvious.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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