Buffer Marketing
APRIL 4, 2024
TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media can be daunting.
Trade Press Services Newsletter
APRIL 4, 2024
Podcasting is a powerful media platform for sharing ideas, stories, and expertise. More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans listen to podcasts monthly. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program.
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Aspiration Marketing
APRIL 4, 2024
The automation of marketing efforts is a game-changer in modern business dynamics. That said, it can be tricky to understand the intricacies of automation, and choosing a platform is no small feat. To help guide you in this digital age, we'll walk you through what marketing automation is and how tools like HubSpot workflows will help you streamline efforts and maximize efficiency.
Hubspot Marketing
APRIL 4, 2024
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Social Media Examiner
APRIL 4, 2024
Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? In this article, we’ll explore how to create a no-cost B2B influencer marketing program. Why Is Influencer Marketing Important? Influencer marketing has become an increasingly important strategy for business-to-business (B2B) brands looking to build trust, expand […] The post How to Create a No-Cost B2B Influencer Marketing Program appeared first on Social Media Ex
Search Engine Land
APRIL 4, 2024
There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. The thought of digging in and finding the issues can feel downright overwhelming. The contributing factors behind SEO performance are numerous, interconnected and often complex. Where do you even start? After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 4, 2024
Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the kind of personality traits that set them up for success. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.
Digital Marketer
APRIL 4, 2024
Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics.
Martech
APRIL 4, 2024
Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $32 billion. Alphabet has met with Morgan Stanley to discuss a possible deal, according to sources. No offer has yet been made and there is uncertainty as to whether it will happen. Ali Schwanke , a MarTech contributor and founder of the Simple Strat agency, said this could be an incredible boost for Boston-based Hubspot. “Wit
Search Engine Land
APRIL 4, 2024
Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view campaign cost data and user engagement data in Analytics, enhancing campaign measurement capabilities.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
APRIL 4, 2024
AI is a great deal for the companies that use it. The technology helps them save money via automation and increases efficiencies. However, what about the bottom lines of the companies that create it? Is it a money-losing proposition for them? While the jury is still out on that question, as my very inexpensive Magic 8 Ball likes to say: “Outlook not so good.
Search Engine Land
APRIL 4, 2024
PPCsurvey.com has just released a new State of PPC Global Report for 2024. It includes input from more than 1,100. PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. Here’s a breakdown of some of the largest findings.
Marketing Insider Group
APRIL 4, 2024
There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce growth. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.
Search Engine Land
APRIL 4, 2024
Google’s AI overviews are beginning to appear in search queries for a “small slice” of logged-in users in the UK. Google’s Search Generative Experience has been in testing as a Labs experiment in the U.S. since May 2023. SGE has never been available in the UK. Why we care. SGE, AI overviews – whatever you call it – could potentially change how people search and the amount of organic traffic your site gets from Google.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Scoop.it!
APRIL 4, 2024
Content creators understand the significance of creating quality content and the results it can help them generate. However, they are also aware that creating relevant content and sharing it with the intended audience consistently can be daunting and time-consuming. This has given rise to an era of content curation. Since access to relevant information is now available at our fingertips, content creators have started leveraging third-party sources to keep the needle moving.
Search Engine Land
APRIL 4, 2024
Delivering personalized content experiences is crucial for engaging customers and driving conversions. In this webinar, we’ll explore how to leverage the full capabilities of your Content Management System (CMS) to create hyper-personalized content that resonates with your audience across all touchpoints. Our expert panel will discuss the transformative role of AI in content strategy and how you can integrate it with your CMS for maximum impact.
David Meerman Scott
APRIL 4, 2024
Artificial Intelligence tools like ChatGPT makes content creation super easy. However, garbage web content has quickly become a huge and growing problem. Let’s call it what it is: AI Pollution.
Martech
APRIL 4, 2024
The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. But that’s just the beginning. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
The LeadG2 Blog
APRIL 4, 2024
It doesn’t feel like long ago when the phone book was one of the top tools a salesperson used to attract more business. That was, of course, back when sellers had all the power. Today, that dynamic has completely flipped. Prospects are increasingly involved in sales toward the end of their buyer’s journey, right when they’re ready to purchase. That’s because, in today's digital age, customers are empowered.
SMA Marketing
APRIL 4, 2024
Ever wonder how people find your brick-and-mortar business online? Imagine a customer is searching for a fantastic bakery “near me.” They whip out their phone and type it into a search engine. If your delicious treats aren’t showing up in the top results, those warm croissants might miss out on finding a happy home. That’s where Local SEO comes in!
illumin
APRIL 4, 2024
Amazon is turning 30 years old in 2024. On July 5, the online retailer enters its third decade, now the global leader in online sales. How did it grow to become the biggest digital storefront and is there more room for it to grow? In 1994 Jeff Bezos founded an online bookstore; through a series of clever decisions re-invented the way customers shop online.
Litmus
APRIL 4, 2024
As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results. To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Martech
APRIL 4, 2024
Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal.
Search Engine Land
APRIL 4, 2024
LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal.
Search Engine Land
APRIL 4, 2024
Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online marketing software company, which is said to be valued at $35 billion. However, no offer has yet been made. Why we care. Buying HubSpot would help Google expand its services in the growing CRM software market, enabling it to reach more enterprise customers with the budget to allocate to marketing and ad
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