Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici

Customer 94

Customer Customer Journey Management Product 94

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? As a decision-maker in an enterprise-scale business, you need more than just a list. You need insights that matter. That’s why we’ve gone the extra mile. After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools.

SEO 70

SEO Price User-Generated Analytics 70

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici

Customer 79

Customer Customer Journey Management Product 79

Content Marketing Institute

NOVEMBER 22, 2024

On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

Marketing 63

Marketing Marketers 63

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

NOVEMBER 22, 2024

Intent data comes in many flavors, including first-party and third-party data. It can help you optimize your content strategy and identify high-value prospects. But some of the vendors selling third-party intent data tend to over-promise on what it can do. Third-party intent data (like many types of data) can lack timeliness, accuracy and can misinterpret online activities as buying interest.

Marketing 76

Marketing Marketers 76

Buffer Marketing

NOVEMBER 22, 2024

Remember the early days of Instagram, when your customization options were limited to which hazy, oversaturated, or sepia filter to apply to your photos? I wouldn’t quite call them the good ol’ days since, as a long-time Instagrammer, I love all the platform's new options for tailoring your user experience. But as much as I enjoy all these choices, they can get a little overwhelming at times.

Law 58

Law Education Retail Analytics 58

Buffer Marketing

NOVEMBER 22, 2024

This post was originally published on joel.is. I'm delighted to share that we have introduced support for  Bluesky  in  Buffer. This is an important moment for us as a company, and there are a number of reasons that adding Bluesky is personally meaningful for me. With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media:  Mastodon ,  Threads  and  Bluesky.

Energy 56

Energy Customer Communications Product 56

Martech

NOVEMBER 22, 2024

Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said Romain Lerallut, VP and head of Criteo’s AI Lab. “We used to call it machine learning. One thing I’ve been amazed by over the last couple of years is the speed — it’s like a hockey stick — so everything I say today might be obsolete by tomorrow.

User-Generated 66

User-Generated Retail Copywriting Customer Journey 66

Six & Flow

NOVEMBER 22, 2024

Let’s face it; nobody likes admin. But with any CRM, it’s a necessary evil. We update our segmented lists, update our sales pipeline, build our reports. all so we can have a clear picture of what's working and what's not. That's where your Customer Relationship Management (CRM) system comes in—it's the beating heart of your sales, marketing, and customer service operations.

CRM 52

CRM Management Customer Marketing 52

Bannerflow

NOVEMBER 22, 2024

Imagine this: an ad campaign that knows your audience so well it’s almost like a conversation — delivering just the right message, at the perfect moment, through the exact channel they’re engaging with. Welcome to programmatic advertising in 2025. With rapid advancements in AI, automation, and data privacy, programmatic media buying is set for a revolution, opening doors to smarter, more engaging ways to reach consumers.

Advertisers 40

Advertisers Advertising 40

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Six & Flow

NOVEMBER 22, 2024

Boost your sales by understanding why deals stall and learn strategies to reignite momentum and close deals faster using effective techniques and HubSpot.

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Welcome Software

NOVEMBER 22, 2024

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