Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici

Customer 118

Customer Customer Journey Management Product 118

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? As a decision-maker in an enterprise-scale business, you need more than just a list. You need insights that matter. That’s why we’ve gone the extra mile. After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools.

SEO 75

SEO Price User-Generated Analytics 75

Martech

NOVEMBER 22, 2024

Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.

User-Generated 111

User-Generated CMO Advertising Advertisers 111

Content Marketing Institute

NOVEMBER 22, 2024

On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

Marketers 96

Marketers Marketing 96

Advertisement

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

Martech

NOVEMBER 22, 2024

Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said Romain Lerallut, VP and head of Criteo’s AI Lab. “We used to call it machine learning. One thing I’ve been amazed by over the last couple of years is the speed — it’s like a hockey stick — so everything I say today might be obsolete by tomorrow.

Retail 105

Retail Copywriting User-Generated Customer Journey 105

Buffer Marketing

NOVEMBER 22, 2024

Remember the early days of Instagram, when your customization options were limited to which hazy, oversaturated, or sepia filter to apply to your photos? I wouldn’t quite call them the good ol’ days since, as a long-time Instagrammer, I love all the platform's new options for tailoring your user experience. But as much as I enjoy all these choices, they can get a little overwhelming at times.

Law 67

Law Education Retail Analytics 67

Buffer Marketing

NOVEMBER 22, 2024

This post was originally published on joel.is. I'm delighted to share that we have introduced support for  Bluesky  in  Buffer. This is an important moment for us as a company, and there are a number of reasons that adding Bluesky is personally meaningful for me. With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media:  Mastodon ,  Threads  and  Bluesky.

Energy 57

Energy Customer Communications Product 57

Martech

NOVEMBER 22, 2024

Intent data comes in many flavors, including first-party and third-party data. It can help you optimize your content strategy and identify high-value prospects. But some of the vendors selling third-party intent data tend to over-promise on what it can do. Third-party intent data (like many types of data) can lack timeliness, accuracy and can misinterpret online activities as buying interest.

Marketers 100

Marketers Marketing 100

Six & Flow

NOVEMBER 22, 2024

Boost your sales by understanding why deals stall and learn strategies to reignite momentum and close deals faster using effective techniques and HubSpot.

52

52

Bannerflow

NOVEMBER 22, 2024

Imagine this: an ad campaign that knows your audience so well it’s almost like a conversation — delivering just the right message, at the perfect moment, through the exact channel they’re engaging with. Welcome to programmatic advertising in 2025. With rapid advancements in AI, automation, and data privacy, programmatic media buying is set for a revolution, opening doors to smarter, more engaging ways to reach consumers.

Advertising 40

Advertising Advertisers 40

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Marketing

Six & Flow

NOVEMBER 22, 2024

Let’s face it; nobody likes admin. But with any CRM, it’s a necessary evil. We update our segmented lists, update our sales pipeline, build our reports. all so we can have a clear picture of what's working and what's not. That's where your Customer Relationship Management (CRM) system comes in—it's the beating heart of your sales, marketing, and customer service operations.

CRM 52

CRM Management Customer Marketers 52