Aspiration Marketing
APRIL 16, 2025
Two out of five new businesses fail within their first five years. And while many factors contribute, a lack of strategic planning is often the culprit. Therefore, a robust business development plan (BD plan) is no longer a luxuryit's a necessity. We provide a step-by-step approach to crafting a BD plan that not only keeps your business afloat but propels it toward sustainable growth.
Buffer Marketing
APRIL 16, 2025
I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way. The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
APRIL 16, 2025
AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am
illumin
APRIL 16, 2025
Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 16, 2025
2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.
Lynton Web
APRIL 16, 2025
Community-based organizations like YMCAs prosper through vibrant member relationships, yet many wrestle with fragmented systems that create disjointed experiences. Your membership software captures facility visits, but your marketing specialists remain in the dark without this crucial data. Your ticketing platform logs admissions, but fundraising and operations personnel can't pinpoint your most loyal visitors.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Welcome Software
APRIL 16, 2025
Creative feedback is oh-so-important—it's how we grow, refine our ideas, and ultimately produce better work. But because creativity is inherently subjective, feedback on creative work operates by a different set of rules. The tricky part? Not all feedback is created equal. Some feedback can propel your work forward, while other comments might leave you confused, demoralized, or heading down the wrong path (or worse: multiple, conflicting paths) entirely.
Martech
APRIL 16, 2025
Marketing operations leaders are facing unprecedented pressure as AI tools evolve at breakneck speed. But thriving in this environment isnt about chasing every new solutionits about building organizations that can evolve continuously. Join us for Future-Proofing Your Marketing Operations , designed for forward-thinking marketing ops leaders who want to create resilient, future-ready organizations.
Duct Tape Marketing
APRIL 16, 2025
How Small Businesses Can Use AI (Without the Hype or Overwhelm) written by John Jantsch read more at Duct Tape Marketing Cut the Noise: A Practical AI Guide for Small Business Owners AI is everywhere, and if you’re a small business owner, you’re probably wondering: How do I actually make this work for my business without adding complexity or draining my budget?
Martech
APRIL 16, 2025
HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said the addition of Dashworks will make Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to connect unstructured data sources.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
SocialPilot
APRIL 16, 2025
Suppose you need a new project management tool. What is the first thing you would do? Would you blindly pick one or go read some reviews online to check what other users are saying? If youre like 86% of B2B buyers , you would do the latter. And this is exactly why we need SaaS review sites. These trusted third-party review platforms are the Yelp of the software world.
Martech
APRIL 16, 2025
Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack report. As previously reported , 2025 saw a rise in homegrown martech applications, which were on the verge of extinction in the 2024 MarTech Replacement Survey.
Duct Tape Marketing
APRIL 16, 2025
Win by Focusing on Your Core Users written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Shane Murphy-Reuter In this episode of the Duct Tape Marketing Podcast, I interviewed Shane Murphy-Reuter, President of Go-To-Market at Calendly. Calendly, best known for revolutionizing scheduling software, is now redefining its space by expanding deeper into relationship management and SMB tools without losing sight of its core value: simplifying time.
Practical eCommerce - Marketing
APRIL 16, 2025
A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzier than ever. The post Rethink Your Email Sunset Policy appeared first on Practical Ecommerce.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
yorCMO
APRIL 16, 2025
Learn how to define your sales process, strengthen your brand, and drive growth in the Startup to Breakeven stage of your business journey.
Zumvu
APRIL 16, 2025
Many startup founders struggle to achieve the right balance between growth and profitability, but it can be even more difficult in Software as a Service (SaaS), such as accounting software, HOA management software, and customer relationship management.
David Meerman Scott
APRIL 16, 2025
Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.
Hubspot Marketing
APRIL 16, 2025
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If thats the case, Ive been in your shoes before. To help you create valuable visuals for your brand, here's a list of nearly 30 online design tools you can use, many of which are free or have free trials.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Expert insights. Personalized for you.
157 
Let's personalize your content