Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.

Performance Marketing 124

Performance Marketing Branding Customer Acquisition Customer loyalty 124

Aspiration Marketing

FEBRUARY 12, 2024

As our world becomes increasingly digital, businesses must create websites that attract visitors and encourage them to take action. However, with tough competition in every industry, many businesses struggle to generate interest and boost conversions within a specific timeframe. This is where a well-executed digital marketing strategy can give you an edge over your competitors.

Digital Marketing 250

Digital Marketing Marketing Strategy Marketing Marketers 250

Hubspot Marketing

FEBRUARY 12, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity.

Transform 127

Transform Advertisers Advertising CMO 127

Martech

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits.

User-Generated 124

User-Generated Advertisers Advertising Marketing 124

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

FEBRUARY 12, 2024

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” A second later, though, I'd be much fairer to myself and admit that I was able to make the hiring manager interested in learning more about me. When you apply for an open role, this first impression usually happens when you send in your resume over email.

Marketers 124

Marketers Marketing Management Communications 124

Buffer Marketing

FEBRUARY 12, 2024

Summary We analyzed more than 1 million YouTube videos and YouTube Shorts to see which days and times get the highest views. You will learn Which days and times are generally best for posting YouTube videos and Shorts. The days and times that get the lowest views on YouTube. How to use analytics to figure out the best time to reach your specific audience.

Analytics 124

Analytics Social Media Marketing SEO Management 124

Search Engine Land

FEBRUARY 12, 2024

Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. As search engines and reader preferences evolve, maintaining up-to-date information becomes crucial for keeping your audience engaged. AI tools can help you identify which articles need refreshing and suggest enhancements that align with current SEO practices.

User-Generated 121

User-Generated Whitepaper SEO Energy 121

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer Marketing 120

Influencer Marketing Transform Marketers Marketing 120

Search Engine Land

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits.

User-Generated 119

User-Generated Advertisers Advertising Search Marketers 119

Martech

FEBRUARY 12, 2024

Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters?

Telemarketing 119

Telemarketing Marketers Marketing Customer Journey 119

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform.

Advertisers 115

Advertisers Advertising Search Marketers Marketing 115

Practical eCommerce - Marketing

FEBRUARY 12, 2024

Posting identical short videos across multiple accounts could result in more overall views. The post Wide-base Strategy for Short-form Videos appeared first on Practical Ecommerce.

eCommerce 106

eCommerce Content Marketing Marketing Marketers 106

Search Engine Land

FEBRUARY 12, 2024

SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. We’ll cover: How machines process human language as signals and noise, not words and concepts.

SEO 113

SEO Transform User-Generated Place 113

illumin

FEBRUARY 12, 2024

Safe to say there has been ample discussion in the media over the past few weeks about Taylor Swift’s attendance at NFL games and (more specifically) the air time she’s received. This has sparked debate, garnered ire from football fans, and brought in new viewers in the form of “swifties.” So, let’s break it down: how much air time does Taylor Swift actually receive, and is it good or bad for the NFL?

Advertisers 106

Advertisers Advertising Social Media Marketing Branding 106

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Sprout Social

FEBRUARY 12, 2024

Recruitment programs, college brochures and campus tours are just the beginning of appealing to prospective students. As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must. There are higher ed institutions prospering on the platform—attracting the attention of students and alumni alike.

Education 106

Education Food Branding Management 106

Martech

FEBRUARY 12, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.

Whitepaper 105

Whitepaper Education Marketing Mix Traditional Marketing 105

yorCMO

FEBRUARY 12, 2024

Unlike traditional agencies or consultants, who might dip in and out of a project or be driven by short-term goals, a fractional CMO is deeply committed to a company's long-term growth. The post The Real Value of Fractional CMOs: Who Are They? appeared first on yorCMO.

CMO 105

CMO 105

Rock Content

FEBRUARY 12, 2024

In an increasingly connected digital-age world, getting a brand noticed and building a loyal customer base calls for high-quality, engaging content, and plenty of it. The right approach to content marketing can give your brand a powerful voice that makes your target audience truly sit up and take notice. However, even incredible, world-changing content won’t have the impact you’re hoping for without a smart content distribution strategy.

Key Performance Indicator 97

Key Performance Indicator eBook Market Research Shoppers 97

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

FEBRUARY 12, 2024

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities to preserve addressability and scale. Register today for an immersive virtual fireside, “ Beyond Silos: Data Collaboration Strategies for Marketing Success ” where you’ll hear from two Lotame clients Advance Local, award-winning journalism and media company, and real-estate company, RE/MAX.

Real Estate 92

Real Estate Transform Analytics Digital Marketing 92

AWeber

FEBRUARY 12, 2024

Acquiring new customers is 5 times more expensive than keeping existing customers. So when someone makes a purchase from your Etsy shop, it’s important to the success of your business that you remarket to them. And email marketing has always been the best way to increase repeat sales. So when someone purchases from your shop, give them an opportunity to opt-in to receive communication from you.

Real Estate 91

Real Estate Promotion Communications Email Marketing 91

Rock Content

FEBRUARY 12, 2024

Opening an e-commerce company requires some crucial effort at the beginning, including deciding what it will be called to make an impact and attract the attention of your audience. It is very common to have questions at this point, which you can solve by evaluating the name of the online store that best fits your profile. To do this, you must assess how it sounds, the target audience, and what your domain will look like, among other factors.

Fashion 90

Fashion Education Branding Product 90

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. It has become more than a mere social media platform. Today, it is considered more of an indispensable tool for gathering data. Did you know that… There are around 6,000 tweets posted every second 500 million+ tweets posted daily And, in a year, 200 billion tweets per year ( 200 billion+ ) were posted However, have you observed that Twitter’s regular search features won’t allow you to find precise information?

User-Generated 66

User-Generated PR Branding Promotion 66

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Spiralytics

FEBRUARY 12, 2024

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. As such, businesses that want to thrive in the competitive landscape are now looking for SEO experts in the Philippines due to their unparalleled skills. These professionals have become increasingly vital to meeting the rising demand for effective search engine optimization.

SEO 52

SEO User-Generated Analytics Digital Marketing 52

Bannerflow

FEBRUARY 12, 2024

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. To help you stay on track, we’ve researched some of the latest updates to social media platforms in the past few weeks and put them all together in one place for you to gain easy access.

Place 52

Place Marketing Marketers Advertising 52

Martech

FEBRUARY 12, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Email Marketing 119

Email Marketing Communications Promotion Product 119

Litmus

FEBRUARY 12, 2024

“Can we put video in email?” This question has come up a lot over the years, and we still hear it from time to time. After all, video seems like a great way to up the subscriber experience. But can you actually put video in email? And should you? It depends. Which seems like the go-to answer for all things email. Email has so many things to consider that every question raises more questions.

Place 89

Place Email Marketing Product Branding 89

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Land

FEBRUARY 12, 2024

Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care. While this ad type may offer the chance to display your ad when someone is actively searching for a competitor, allowing you to tap into their customer base, it’

Branding 116

Branding Advertisers Advertising SEO 116

Businesses Grow

FEBRUARY 12, 2024

One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize in “un-boxing” and product reviews. “We’re in trouble,” he told me. “Influencer marketing is hitting a dead end.

Influencer Marketing 127

Influencer Marketing Entertainment Fashion Health 127