This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.” Drupal is a widely used open source CMS. This announcement is a critical signal for CMOs to prioritize upgrading to Drupal 10. The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack.
If you work in marketing or SEO , looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always what they seem. How you perceive data on a high level may not necessarily be valid once you dig deeper.
As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.
From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day. It’s an industry that’s always in demand. Why? Because brands always need designers, whether it’s to create branding assets or design an upcoming event flyer. If it’s an industry you’re interested in, discover the tips you can use today as you start your career.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.
Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Explaining why the rollout is such a big deal, he said on LinkedI
“Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. But, its darn hard.” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.
“Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. But, its darn hard.” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.
Meta has made the decision to offer ad-free subscription is to comply with changing European regulations. A look at the new offerings and how they may evolve.
In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all advertisers have seen a welcome change to their account performance. Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits.
Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T ). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. I will provide actionable insights to help you elevate your online presence and beat the competition by using proven SEO strategies based on my experience and industrial marketing expertise.
As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.
Now that we have delved into the complexities of sales, the importance of relationships, and the challenges of inconsistent team performance in Part 1 , it's time to unveil the 5 best practices that will revolutionise your sales team and empower them to create a high-performing unit that consistently replicates excellence.
There are different types of content uniquely suited for ecommerce websites, each designed to engage shoppers at various stages of their journey. From detailed product descriptions and informative blog articles to engaging videos and user-generated reviews, these content forms work together to build trust, answer questions, and provide a rich online shopping experience, ultimately encouraging sales and customer loyalty.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
We recently teamed up with HubSpot to discuss the challenges facing sales teams in today's competitive landscape in our webinar 5 Steps to Replicate Sales Excellence. In this webinar, Richard Wood (CEO, Six & Flow) and Alex Rainford (Product Marketing, HubSpot) explore how p rospects are now harder to reach, budgets are tightening, and sales cycles are lengthening.
Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). But where is the social network now? And where is it likely to go in the coming months? Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates.
The rise of AI in the B2B landscape is undeniable, captivating consumers and driving businesses to respond quickly with a surge of AI-infused products. However, it's important to recognise that not all AI solutions are created equal.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
113 
Let's personalize your content