Martech

NOVEMBER 10, 2023

The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.” Drupal is a widely used open source CMS. This announcement is a critical signal for CMOs to prioritize upgrading to Drupal 10. The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack.

Transform 117

Transform CMO Management Digital Marketing 117

Search Engine Land

NOVEMBER 10, 2023

If you work in marketing or SEO , looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always what they seem. How you perceive data on a high level may not necessarily be valid once you dig deeper.

SEO 117

SEO Advertising Advertisers Place 117

Martech

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.

Customer 120

Customer Branding Product Marketers 120

Hubspot Marketing

NOVEMBER 10, 2023

From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day. It’s an industry that’s always in demand. Why? Because brands always need designers, whether it’s to create branding assets or design an upcoming event flyer. If it’s an industry you’re interested in, discover the tips you can use today as you start your career.

Transform 113

Transform Communications User-Generated Place 113

Advertiser: ZoomInfo

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. But, its darn hard.” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.

Retail 114

Retail Food Advertisers Advertising 114

Search Engine Land

NOVEMBER 10, 2023

Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Explaining why the rollout is such a big deal, he said on LinkedI

Advertisers 111

Advertisers Advertising Retail Shoppers 111

CMO Network

NOVEMBER 10, 2023

Meta has made the decision to offer ad-free subscription is to comply with changing European regulations. A look at the new offerings and how they may evolve.

CMO 111

CMO 111

Search Engine Land

NOVEMBER 10, 2023

In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all advertisers have seen a welcome change to their account performance. Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits.

Advertisers 107

Advertisers Advertising Customer Search Marketers 107

Backlinko

NOVEMBER 10, 2023

A complete guide to local SEO. Learn how to rank in the 3-pack, build NAP citations and more.

SEO 98

SEO 98

Search Engine Land

NOVEMBER 10, 2023

Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T ). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how.

eCommerce 19

eCommerce Branding PR Shoppers 19

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. I will provide actionable insights to help you elevate your online presence and beat the competition by using proven SEO strategies based on my experience and industrial marketing expertise.

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Search Engine Land

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.

Customer 97

Customer Branding Product Marketers 97

Six & Flow

NOVEMBER 10, 2023

Now that we have delved into the complexities of sales, the importance of relationships, and the challenges of inconsistent team performance in Part 1 , it's time to unveil the 5 best practices that will revolutionise your sales team and empower them to create a high-performing unit that consistently replicates excellence.

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Sachs Marketing Group

NOVEMBER 10, 2023

There are different types of content uniquely suited for ecommerce websites, each designed to engage shoppers at various stages of their journey. From detailed product descriptions and informative blog articles to engaging videos and user-generated reviews, these content forms work together to build trust, answer questions, and provide a rich online shopping experience, ultimately encouraging sales and customer loyalty.

eCommerce 52

eCommerce Entertainment User-Generated Shoppers 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Six & Flow

NOVEMBER 10, 2023

We recently teamed up with HubSpot to discuss the challenges facing sales teams in today's competitive landscape in our webinar 5 Steps to Replicate Sales Excellence. In this webinar, Richard Wood (CEO, Six & Flow) and Alex Rainford (Product Marketing, HubSpot) explore how p rospects are now harder to reach, budgets are tightening, and sales cycles are lengthening.

Product Marketing 52

Product Marketing Product Marketers Marketing 52

illumin

NOVEMBER 10, 2023

Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). But where is the social network now? And where is it likely to go in the coming months? Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates.

Gen Z 52

Gen Z Advertising Advertisers Place 52

Six & Flow

NOVEMBER 10, 2023

The rise of AI in the B2B landscape is undeniable, captivating consumers and driving businesses to respond quickly with a surge of AI-infused products. However, it's important to recognise that not all AI solutions are created equal.

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