CopyBlogger
NOVEMBER 17, 2023
The ROI of content marketing is notoriously difficult to measure because the customer journey is usually very complex. Even if. Continue Reading The post 9 Content Marketing Metrics To Measure Your Strategy’s ROI appeared first on Copyblogger.
Search Engine Land
NOVEMBER 17, 2023
When The Verge published “The people who ruined the internet” on Nov. 1, it caused a shockwave across the search engine optimization ( SEO ) world. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? The stereotype is that of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash.
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Martech
NOVEMBER 17, 2023
Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial after a Google witness at the federal antitrust trial let the statistic slip.
Search Engine Land
NOVEMBER 17, 2023
Sam Altman is no longer CEO of OpenAI. Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Why was Altman ousted? Altman was not consistently candid in his communications with the OpenAI’s board of directors, “hindering its ability to exercise its responsibilities. The board no longer has confidence in his ability to continue leading OpenAI,” according to OpenAI’s statement.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu
Martech
NOVEMBER 17, 2023
Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week , one way is cutting the 4% of global CO2 emissions generated by digital marketing. Another is communicating with consumers increasingly concerned about sustainability and the environment. This October was the warmest one on record, smashing the record set in 2019, and making it “virtually certain” that 2023 will be the warmest year in 125,000 years, according to the EU’s Coperni
Search Engine Land
NOVEMBER 17, 2023
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 17, 2023
Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a powerful signal to other brands regarding the effectiveness of X as an advertising platform.
Martech
NOVEMBER 17, 2023
Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.
Search Engine Land
NOVEMBER 17, 2023
What excites me about SEO is that it’s always changing. You can’t stand still – staying ahead is crucial. Small advantages matter in the competitive battle for audience attention. One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our SEO content efforts.
Content Marketing Institute
NOVEMBER 17, 2023
What can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it work? Let’s talk about that for now and in the long run.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
NOVEMBER 17, 2023
Instacart is rolling out two new tools to help up-and-coming brands connect with retailers: Digital sell sheets : Instacart’s new sell sheets allow brands to easily and automatically showcase their best products (including platform sales data, product information, and key growth insights) to the platform’s extensive network of more than 1,400 retail banners, directly in Ads Manager.
Sachs Marketing Group
NOVEMBER 17, 2023
You can improve local SEO rankings by optimizing your Google Business Profile, ensuring consistent NAP (Name, Address, Phone number) across online directories, gathering customer reviews, creating location-specific content, and engaging with the local community on social media. Additionally, developing location pages on their website and attracting local backlinks can significantly enhance their visibility in local search results.
CMO Network
NOVEMBER 17, 2023
Recently, a new study helped shed light on a very important and timely discussion: the relationship between marketplace DE&I efforts and business growth.
illumin
NOVEMBER 17, 2023
The world of advertising continuously debates aspects of multi-channel advertising. Alongside these important – and often lively – discussions, marketers should explore the different terminology used to describe cross-channel activities, what those terms mean, and why the distinction matters. Firstly, why is cross-channel advertising so important? In modern advertising there is an abundance of programmatic platforms available for audiences to choose from.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Lynton Web
NOVEMBER 17, 2023
It’s that time again: HubSpot’s monthly release notes are here, and we are ready to tell you all about our favorites and how they can help you. Let’s dig in. HubSpot October 2023 Release Notes The thing we’re most excited about this month is the ability to assign business units to workflows. This will help you solve organizational issues within workflows by distinguishing marketing automation efforts across different business units and/or brands.
Six & Flow
NOVEMBER 17, 2023
The siloed approach of managing operations is not an effective way to function in the fast-paced era we operate in. While some may argue that incorporating specialisation is a more efficient way to manage operations; when viewed from a broader perspective, it's clear that this approach often leads to communication gaps and inefficiencies between teams, ultimately impacting customer satisfaction - which is the ultimate end goal.
Hubspot Marketing
NOVEMBER 17, 2023
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know works.
Search Engine Land
NOVEMBER 17, 2023
Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts. Why we care. Instantly generating various video assets and image edits reduces the back-and-forth time between creative and media teams, freeing up resources for strategic tasks like audience analysis.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Hubspot Marketing
NOVEMBER 17, 2023
Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn't you like to have that skill? There's good news here: It’s only partly skill. The rest is just technique -- technique that you can learn and master.
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