Aspiration Marketing
APRIL 8, 2024
Are you struggling to improve your website's search rankings and outrank your competitors? You're not alone. Many businesses find it challenging to build high-quality backlinks that adhere to Google's strict guidelines and Spam Policies for Google Web Search. But what if there were proven, white-hat link-building strategies that could skyrocket your SEO efforts without risking penalties?
Hubspot Marketing
APRIL 8, 2024
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts.
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Buffer Marketing
APRIL 8, 2024
There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work. I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked me out of my Facebook account. But, I quickly realized how much untapped potential this platform offered for me and other small business owners.
Martech
APRIL 8, 2024
Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey. From the moment someone first encounters your brand to the ongoing relationship that follows a purchase, email is the connective tissue that binds these interactions together — if you’re using it correctly.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
APRIL 8, 2024
Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Well, according to OpenAI’s CustomGPT, now you can. That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements.
Practical eCommerce - Marketing
APRIL 8, 2024
Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts. The post AI Apps for Social Media Images, Videos, Infographics appeared first on Practical Ecommerce.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 8, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
APRIL 8, 2024
Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. While some argue it wouldn’t significantly limit competition, many believe that such a step by Google would still draw scrutiny and opposition from antitrust regulators.
Rock Content
APRIL 8, 2024
Developing a local SEO strategy is crucial in today’s digital landscape. Did you know that 60% of internet users contact businesses directly based on local search results? About 76% of them visit a business within a day of searching, according to Semrush. These statistics show the importance of local SEO. SEO or search engine optimization is the key to getting high-ranking slots in organic searches.
Search Engine Land
APRIL 8, 2024
As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Rock Content
APRIL 8, 2024
As any digital marketer or creator knows, effective content creation is far from easy. Not only do you need to brainstorm and develop a constant stream of ideas you know your audience will love, but your content needs to be fully optimized for search engines, as well. Keeping all your website, blog, and social media channels appropriately active without cutting corners when it comes to quality is a tall order.
Search Engine Land
APRIL 8, 2024
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
The LeadG2 Blog
APRIL 8, 2024
Content is king. Right? But, sometimes, it feels like creating, managing, and optimizing content is too daunting. Enter HubSpot Content Hub. Here's what it is and what you need to know!
Businesses Grow
APRIL 8, 2024
The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts referred to an interview of Sam Altman on a site called Our AI Journey. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI).
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
DirectMail2.0
APRIL 8, 2024
Constructing a robust marketing campaign demands more than just a single approach. To truly capture your audience’s attention and maximize engagement, a multifaceted strategy is essential. Here are five steps to create the most effective marketing campaign possible. Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail.
SocialPilot
APRIL 8, 2024
Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. It is closely related to the TikTok algorithm, as every content is prioritized based on the video limit.
Martech
APRIL 8, 2024
Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users.
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