Aspiration Marketing

MAY 23, 2024

Did you know that 61% of marketers already leverage AI in their campaigns? This shoudn’t come as a surprise – AI has become a game-changer, automating tasks and unlocking valuable customer insights. It's revolutionizing marketing, but it's important to remember AI isn't a magic bullet. While powerful, it has limitations. To truly thrive in today's data-driven landscape, we need to understand both the strengths and weaknesses of AI, ensuring it complements – not replaces – human expertise.

Marketing 218

Marketing Marketers Customer Marketing Strategy 218

Content Marketing Institute

MAY 23, 2024

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

Branding 133

Branding 133

Social Media Examiner

MAY 23, 2024

Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? In this article, we’ll explore content strategy on LinkedIn using the written word. Why the Written Word Matters on LinkedIn In today’s digital landscape, content creators constantly seek ways to capture their audience’s attention and […] The post LinkedIn Written Content Strategy: From Ideas to Stories and Beyond appeared first on Social Media Examiner.

Social Media Marketing 132

Social Media Marketing Marketing Marketers 132

Buffer Marketing

MAY 23, 2024

Meta offers several tools to help implement marketing strategies and manage your online presence effectively. But if you’ve never interacted with them before, it can be an overwhelming experience.  So whether you’re a beginner creator or small business owner, this guide will walk you through the key setup tasks and common activities for Meta Business Suite.

User-Generated 127

User-Generated Analytics Management Advertising 127

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

MAY 23, 2024

Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities. The announcements came at the company’s first international Canva Create event, held in Los Angeles. The tools are part of a dedicated effort to serve teams across large organizations, helping them produce visual assets and simplifying creative work.

User-Generated 126

User-Generated Finance Brand Management Management 126

Buffer Marketing

MAY 23, 2024

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. But what about social media — where holding attention is harder than ever before?

Copywriting 127

Copywriting Fashion Product Education 127

Hootsuite

MAY 23, 2024

As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. If you use the wrong ones, your post might languish in obscurity forever. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments?

Law 120

Law Analytics Social Media Marketing Management 120

Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. WPP uses Amazon Bedrock, an AWS managed service, for the Claude integration.

User-Generated 119

User-Generated Price Analytics SEO 119

Search Engine Land

MAY 23, 2024

Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and now it shows both users in last 5 minutes and users in last 30 minutes. The old Universal Analytics tool showed real-time metrics based on the last 5 minutes, and now GA4 does it too. What it looks like.

Analytics 106

Analytics SEO 106

Martech

MAY 23, 2024

Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of genius at the start of each campaign is not a strategy. The insight data provides about audiences can be the spark that kindles the flame of creativity. Data really matters. The best marketing teams use data effectively to improve their campaigns, but it’s not easy.

CRM 118

CRM Marketing Automation Platform User-Generated Product 118

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

yorCMO

MAY 23, 2024

Learn how you can identify evergreen markets for your business and unlock stable sales and continuous growth.

Marketing 105

Marketing Marketers 105

Search Engine Land

MAY 23, 2024

TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform. The big picture. TikTok is leaning into AI and automated ad tech as it looks to cement itself as more than just a media platform, but as a key “business partner” driving sales and ROI for brands.

Advertising 103

Advertising Advertisers Branding Product 103

Hubspot Marketing

MAY 23, 2024

Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the right tools, so I’ve compiled a list of 20 free and paid tools for small businesses.

CRM 101

CRM User-Generated Digital Marketing Health 101

The CMO Survey

MAY 23, 2024

The post Why Marketers Seem Slow to Adopt New Technology appeared first on The CMO Survey.

New Technology 100

New Technology CMO Marketing Marketers 100

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Rock Content

MAY 23, 2024

For the past couple of weeks, everyone in marketing was buzzing about the possibility of OpenAI launching a competitor to Google Search. Rumors have been flying. “Is it the end of Google’s search engine?” “Will SEO still matter?” “Does OpenAI even stand a chance?” These were just a few of the questions making the rounds. Well, the big announcement didn’t happen (at least not that specific one), but it doesn’t mean OpenAI’s search advancements are standing still.

User-Generated 98

User-Generated Food Shipping Marketing 98

SmartBrief - Marketing

MAY 23, 2024

How businesses can manage security for AI and the IoT What if your house wanted to kill you? It’s a pretty classic horror movie question, one that video games like System Shock and Portal and movies from “Demon Seed” to “2001: A Space Odyssey” have given a technological edge. When we give machines control of our environment, we make ourselves vulnerable, and what might an inhuman intelligence do with that?

Manufacturing 98

Manufacturing New Technology Education Place 98

Marketing Sherpa

MAY 23, 2024

This blog post was distributed through the MarketingSherpa email newsletter. Although the straightforward use of AI-generated content is not awarded by Google, significant performance benefits can be gained by digital marketers leveraging AI in a responsible and professional manner.

SEO 96

SEO Digital Marketing Health Marketing 96

Search Engine Land

MAY 23, 2024

Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. When discussing this important topic with my clients, we talk about two things: AI Overviews provide a fundamentally different user experience, so thinking about CTR in the traditional way may be misleading or make you overlook potential opportunities.

User-Generated 95

User-Generated Analytics Communications SEO 95

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

The LeadG2 Blog

MAY 23, 2024

An effective inbound marketing plan is essential for businesses seeking sustainable growth and increased brand visibility. Unlike traditional outbound strategies, inbound marketing focuses on attracting, engaging, and delighting an audience through valuable content and interactions. Inbound marketing establishes credibility, earns trust, and forms lasting customer relationships.

Inbound Marketing 91

Inbound Marketing Marketing Strategy Marketing Marketers 91

Search Engine Land

MAY 23, 2024

With over 60% of all website traffic originating from organic search and 91.5% of clicks going to first-page results, businesses that neglect SEO are missing out on valuable opportunities to attract, engage, and convert their target audience. But as search engines continue to evolve and competition intensifies, achieving SEO success has become more complex than ever.

SEO 94

SEO Digital Marketing Marketing Marketers 94

Duct Tape Marketing

MAY 23, 2024

Earn More in Your Retail Business with Re-Commerce written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Patton Gleason, the founder and CEO of Relay Goods. With over 20 years of experience in the outdoor and run specialty industry, Gleason has deep expertise in physical retail, e-commerce, logistics, and operations.

Retail 88

Retail Transform Manufacturing Logistics 88

Search Engine Land

MAY 23, 2024

The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction. One side was SEO, which was an expert at drawing attention and attracting large numbers of visitors. CRO stood on the opposite side. It had a delicate way of turning even the briefest glances into fidelity.

SEO 92

SEO Place Customer 92

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Scoop.it!

MAY 23, 2024

As more and more new content comes up on the internet every minute, creating compelling content is only half the battle. You must now be wondering what that other half is. Well, the next big battle is to get that content in front of the right audience. But if you have the right strategy, you can definitely make it happen. A well-laid content curation strategy can not only help you get your content in front of the right audience but also attract traffic and boost your SEO efforts.

SEO 85

SEO Marketing Strategy Branding Marketing 85

Search Engine Land

MAY 23, 2024

You can either have broad or deep subject matter expertise. The choice is yours. If you’re in the early or middle stage of your career, then this is the perfect time to decide whether you want to go broad or deep. Here’s how to think about this choice and decide what’s best for your search marketing career. The T-shaped marketer I base my approach on the “T-shaped marketer” model: an expert in one area (vertical bar) with broader knowledge across related disciplines

Thought Leadership 86

Thought Leadership SEO Customer Journey Communications 86

CopyBlogger

MAY 23, 2024

There are plenty of ways to make $10,000 per month, but many opportunities have high startup costs, require advanced skills, Continue Reading The post How To Make $10,000 Per Month Without Quitting Your Job appeared first on Copyblogger.

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Search Engine Land

MAY 23, 2024

Starting at around 1:30am ET, Bing Search and the sites Microsoft Bing powers, have been experiencing global and widespread outages. This leads to many Bing Searches failing, and then third-party services that rely on Bing Search, such as Copilot for web and mobile, Copilot in Windows, ChatGPT internet search, DuckDuckGo and Ecosia, also failing. Downdetector.

Advertisers 85

Advertisers Advertising SEO 85

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Kuno Creative

MAY 23, 2024

As artificial intelligence changes the way people find information, brands need to evolve the way they approach search engine optimization and content creation.

Transform 59

Transform SEO Branding Inbound Marketing 59

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see what consumers know and think about AI-powered search.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Lusha

MAY 23, 2024

Do you ever feel like trying to build with a rapport with a prospect over Zoom is like, well, talking to a blank screen? Virtual selling can make it tough to create that human-to-human bond that’s so important for closing deals. But we’re in the virtual selling era now – in fact, we’ve been in the virtual selling era for a while now– and we’re not going back.

Communications 59

Communications Place Customer Marketing 59

Search Engine Land

MAY 23, 2024

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. The big picture. Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta. This puts Amazon in direct competition with these internet giants for ad budgets.

Advertising 78

Advertising Advertisers Search Marketers Product 78

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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