Marketing Sherpa
MARCH 8, 2024
I interview plenty of humans on How I Made It In Marketing, but in this MarketingSherpa blog post I’ll be interviewing an artificial intelligence. Copywriter is an expert assistant in MECLABS AI. Its totally free to use (for now).
Hubspot Marketing
MARCH 8, 2024
I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed.
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Martech
MARCH 8, 2024
As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change? Can you also sustain those changes?
Search Engine Land
MARCH 8, 2024
The day after Google released its new search spam policies , including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. The result of these search penalties was that some sites were completely or partially de-listed from Google’s search results, and all or part of their search traffic was wiped out.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
MARCH 8, 2024
The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. But modern marketing roles are incredibly diverse in their nature. As marketers know, the roles in the modern marketing organization include people who analyze data, create content, develop platforms, buy media and more.
Search Engine Land
MARCH 8, 2024
In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. But first, let’s explore why the link between SEO and climate change matters.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MARCH 8, 2024
Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond.
Search Engine Land
MARCH 8, 2024
TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States , losing its 150 million-strong user base in America.
The CMO Survey
MARCH 8, 2024
The post Ensuring DE&I Investments Drive Significant Business Impact appeared first on The CMO Survey.
Search Engine Land
MARCH 8, 2024
Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and react to them? Here are the five biggest I foresee for the rest of the year. 1. Audience targeting With the end of third-party cookies and stricter consent rules, website data coverage will decrease, limiting your leverage.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Rock Content
MARCH 8, 2024
Google has more than 200 ranking factors. Trying to remember each one is enough to make anyone’s head spin. Thankfully, you don’t have to memorize each of these factors to do well on Google. You just have to remember the acronym E-E-A-T. Unpacking E-E-A-T SEO: What It Is And Why It Matters You’ve likely already heard of the SEO term E-A-T.
Vertical Response
MARCH 8, 2024
Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. We’ve compiled 10 proven strategies to help you bypass spam filters and consistently reach your audience’s inbox.
Content Marketing Institute
MARCH 8, 2024
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating?
SocialPilot
MARCH 8, 2024
Perfect, you have got your client’s attention and moved them to the consideration stage in your sales funnel. At this stage, you need something that makes you shine brighter than the competition around. Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
MARCH 8, 2024
Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. New tools and insights.
ConsumerTalk
MARCH 8, 2024
TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.
Unbounce
MARCH 8, 2024
/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. Updated on March 6, 2024. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success. So embrace the trend, and get ready to equip yourself with the necessary CRO tools to leverage its benefits effectively.
Use Insider
MARCH 8, 2024
Personalization at scale: Definition, benefits, and examples Personalization at scale is the process of using reliable data — like purchase histories, on-site actions, and survey responses — to deliver individualized experiences to a large number of customers across different channels. You can find examples of personalization at scale across industries and businesses.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot Marketing
MARCH 8, 2024
I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. This confirmation email reminded me about the event with all the necessary context. It also gave me the option to add the webinar to my calendar — so that I wouldn’t forget it again.
Use Insider
MARCH 8, 2024
Organizations in financial services (Allianz, Garanti BBVA, Etiqa), telecommunications (Vodafone, Inea, Circles.life), beauty and cosmetics (Avon, Mac Cosmetics, Clarins), and many other industries use Insider for centralized customer data management, audience segmentation, behavioral analytics, and data activation across 12+ channels. To learn more about Insider, book a demo with our team or try the platform yourself.
Rock Content
MARCH 8, 2024
So, guess what’s causing waves in our SEO universe? Yup, you got it – the latest Google core update is creating quite a buzz! Instead of getting tangled up in AI worries, let’s ride this exciting wave and celebrate the good stuff – Google putting the brakes on those spammy, click-hungry sites. It’s like we’re in a scene from “Terminator 2,” gearing up for a lighthearted battle against the machines.
Use Insider
MARCH 8, 2024
What is omnichannel marketing? Omnichannel marketing is the process of bringing all marketing channels and customer touchpoints — e.g., your website, mobile app, emails, messaging channels, online ads, chatbots, and so on — together by connecting them to a central platform. When done well, the benefits of omnichannel marketing include: Consistent user experiences across all touchpoints.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Litmus
MARCH 8, 2024
Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program.
Martech
MARCH 8, 2024
Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between Democrats and Republicans. A large cohort of independents makes the polarized landscape even more complicated.
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