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Is your website a high-performance machine or a digital ghost town? To thrive online, your website needs to do more than just existit needs to actively attract and convert visitors. That's where Conversion Rate Optimization (CRO) comes in. CRO is the art and science of improving your website to increase the percentage of visitors who take desired actions, whether it's making a purchase, signing up for a newsletter, or requesting a quote.
AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.
Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore. It’s about proving the impact of your social media efforts. How did that last Cyber Monday or Christmas campaign perform? How many users did that campaign drive to your Shopify website, and what was its ROI? Keeping an eye on all these vanity metrics, especially when you’re in the middle of another campaign and preparing for Christmas, can be hard.
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Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward enough. However, there are several tricky aspects to navigating the local media landscape. These include understanding communities unique challenges, adapting to local emerging trends and applying that knowledge to your strategy.
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The Franchise Playbook: Insider Tips for First-Time Buyers written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alex Smereczniak In this episode of the Duct Tape Marketing Podcast , I interviewed Alex Smereczniak, serial entrepreneur and CEO of Franzy, a platform transforming franchise discovery and acquisition.
Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age? In this article, youll discover why Google search is declining and how to adjust your content marketing to thrive in 2025 and beyond. Why Content Marketing Still Matters in 2025 The marketing landscape is evolving […] The post Is Search Dying and Does Content Really Matter Looking Ahead appeared first on Social Media Examiner.
In August 2022, four months before ChatGPTs launch, we predicted AI would change content marketing and still its impact caught us off guard when AI really hit. We knew rejecting AI completely wasnt an option. It represented the biggest shift our industry had ever seen. If clients werent turning to AI themselves, they expected us to use it to their advantage.
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A landing page isn’t just another webpage. Done right, it’s a powerful tool that turns qualified traffic into money. But how do you create a high converting landing page that doesn’t just look good, it also works? We break this down into actionable steps, backed up by examples so that you can start selling more. What Is a High Converting Landing Page?
If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. The word campaign gets tossed around a lot in the industry. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients?
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If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. The word campaign gets tossed around a lot in the industry. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients?
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