Thu.Sep 19, 2024

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What is Lo-Fi Content and How Does it Work in Influencer Marketing?

Aspiration Marketing

Consumers today want natural, authentic experiences, and influencers are leading the charge. Highly edited content is no longer cutting it, and brands are no exception to this expectation. So, what content do consumers want? Lo-fi: a form of content that focuses on a more casual and unpolished aesthetic, made popular by influencers. Now, how does this content work, and how can you make it work for you?

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How to build interactive applications with generative AI

Martech

One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Think Bankrate mortgage calculators, but for marketers. Keep reading to learn how I used a combination of spreadsheets and generative AI to create fully functioning calculators.

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When's the Best Time to Post on Instagram in 2024?

Buffer Marketing

There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content. It's a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of content only to post it in a social media dead zone that results in… crickets.

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Where AI falls short in high-stakes B2B industries

Martech

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. Significant gaps exist in AI’s capabilities, particularly in industries where human expertise is essential to achieving meaningful outcomes.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

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LinkedIn Company Page Strategies for 2025 and Beyond

Social Media Examiner

Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? In this article, we’ll explore the best LinkedIn company page strategies. New Features for LinkedIn Company Pages LinkedIn company pages have undergone significant changes recently, offering new opportunities for B2B marketers to enhance their brand […] The post LinkedIn Company Page Strategies for 2025 and Beyond appeared first on Social Media Examiner.

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Programmatic Advertising: The Ultimate Guide

illumin

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. This is where programmatic advertising shines when leveraged well.

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Amazon Ads launches AI-powered video

Search Engine Land

Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care. Time and cost are big challenges when it comes to creating good quality video content for campaigns.

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AI-powered martech news and releases: September 19

Martech

This is the second year that Salesforce ’s Dreamforce and HubSpot’s Inbound conferences happened in the same week. That is, unless you ask Google’s Gemini, which told me 2024 is the first time. This is ironic and/or funny given the “AI is everything” theme of both conferences. The word from both events is agents, and that is not a euphemism for bots.

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How to develop a paid search strategy

Search Engine Land

A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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AI's Impact on Paid Media

Kuno Creative

Over the past few years, marketing AI has evolved from a hazy theoretical concept to an invaluable tool, handling labor-intensive tasks and helping teams conserve their precious time and brain power. It’s also completely reshaping paid advertising by boosting efficiency, accuracy and ROI on pay-per-click (PPC) campaigns. That is, of course, if you know how to use it to your advantage.

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20+ Tips and Ideas That Make Paid Social Media Content Pay Off

Content Marketing Institute

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

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The Benefits of Implementing a Kanban Inventory System in Your Business

Zumvu

In an economy driven by efficiency and lean operation, businesses are constantly searching for methods to refine their inventory management practices. The implementation of a Kanban inventory system can be transformative, providing numerous benefits including improved workflow, enhanced visibility, and increased flexibility.

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How brands and partners use the Sprout Social API

Sprout Social

In a world that moves at the speed of social, brands are constantly on their toes to keep up with customers and the competition. For social teams, it’s a juggling act that demands attention to detail and adaptability. From scheduling posts and engaging with audiences to analyzing metrics and staying on top of trends, social teams always have their hands full.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Top 7 Business Development Strategies for Driving Growth and Success

Zumvu

In today’s competitive landscape, effective business development strategies are crucial for driving growth and ensuring long-term success.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood. Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop.

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How to Use AI Personalization Tactics to Scale Marketing Growth

Hubspot Marketing

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

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How to implement generative engine optimization (GEO) strategies

Search Engine Land

Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies. Leading this shift is generative engine optimization (GEO) – an evolution of SEO that leverages AI-driven insights to optimize content for visibility and authority across platforms like ChatGPT, Perplexity and Google’s AI Overviews.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How to Go Viral on Threads [10 Proven Strategies]

SocialPilot

You might love it, you might hate it, but you can’t ignore the newest social media network on the block by Meta- Threads. Hence, every Instagram account has slowly but surely adopted Threads into its content strategy. However, the Threads algorithm does not work like Instagram or Facebook. This has left users puzzled figuring out how to go viral on Threads.

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New data: Google AI Overviews show more often to signed-in users

Search Engine Land

Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. Why we care. We’ve been closely watching the evolution of Google’s AI Overviews because it has the potential to disrupt the amount of organic traffic you receive.

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POSH Group turn RSVPs to ROI with Optimizely

Welcome Software

Teddy Eisenstein, Growth Manager at POSH Group, sat down with Audrey Hungerman (Manager, Customer Success) from Optimizely for an exclusive deep dive into POSH's bold experimentation journey. This second installment in the Customer Confidential series delves into how POSH has been able to enhance customer experiences, drive significant growth, and highlights how they’ve embraced innovation to stay ahead in a competitive market.