Aspiration Marketing

SEPTEMBER 19, 2024

Consumers today want natural, authentic experiences, and influencers are leading the charge. Highly edited content is no longer cutting it, and brands are no exception to this expectation. So, what content do consumers want? Lo-fi: a form of content that focuses on a more casual and unpolished aesthetic, made popular by influencers. Now, how does this content work, and how can you make it work for you?

Influencer Marketing 208

Influencer Marketing Marketers Marketing Branding 208

Martech

SEPTEMBER 19, 2024

One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Think Bankrate mortgage calculators, but for marketers. Keep reading to learn how I used a combination of spreadsheets and generative AI to create fully functioning calculators.

User-Generated 137

User-Generated CRM Marketing Strategy Advertisers 137

Buffer Marketing

SEPTEMBER 19, 2024

There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content. It's a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of content only to post it in a social media dead zone that results in… crickets.

Analytics 127

Analytics Entertainment Social Media Marketing Management 127

Martech

SEPTEMBER 19, 2024

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. Significant gaps exist in AI’s capabilities, particularly in industries where human expertise is essential to achieving meaningful outcomes.

PR 137

PR Law Energy Thought Leadership 137

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

Customer loyalty 129

Customer loyalty CMO User-Generated CRM 129

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 107

Influencer Marketing Key Performance Indicator Transform Marketers 107

Content Marketing Institute

SEPTEMBER 19, 2024

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

Content Marketing 117

Content Marketing Marketing Marketers 117

Search Engine Land

SEPTEMBER 19, 2024

404, 301, 500… No, these aren’t just random digits. They indicate how your website performs and how search engines like Google view and rank your website. Below, I’ll break down the most common HTTP status codes for SEO , including which status codes are crucial, why they matter and how to stay on top of them. In this article: Understanding HTTP status codes.

SEO 97

SEO User-Generated Management Health 97

Zumvu

SEPTEMBER 19, 2024

In an economy driven by efficiency and lean operation, businesses are constantly searching for methods to refine their inventory management practices. The implementation of a Kanban inventory system can be transformative, providing numerous benefits including improved workflow, enhanced visibility, and increased flexibility.

Transform 98

Transform Management 98

Search Engine Land

SEPTEMBER 19, 2024

Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care. Time and cost are big challenges when it comes to creating good quality video content for campaigns.

Shoppers 85

Shoppers Advertisers Advertising Video Marketing 85

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

SEPTEMBER 19, 2024

This is the second year that Salesforce ’s Dreamforce and HubSpot’s Inbound conferences happened in the same week. That is, unless you ask Google’s Gemini, which told me 2024 is the first time. This is ironic and/or funny given the “AI is everything” theme of both conferences. The word from both events is agents, and that is not a euphemism for bots.

User-Generated 69

User-Generated Customer Journey Analytics Management 69

Search Engine Land

SEPTEMBER 19, 2024

Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. Why we care. We’ve been closely watching the evolution of Google’s AI Overviews because it has the potential to disrupt the amount of organic traffic you receive.

eCommerce 93

eCommerce Health Education SEO 93

Sprout Social

SEPTEMBER 19, 2024

In a world that moves at the speed of social, brands are constantly on their toes to keep up with customers and the competition. For social teams, it’s a juggling act that demands attention to detail and adaptability. From scheduling posts and engaging with audiences to analyzing metrics and staying on top of trends, social teams always have their hands full.

Branding 77

Branding Analytics CRM User-Generated 77

Search Engine Land

SEPTEMBER 19, 2024

A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential.

eCommerce 74

eCommerce User-Generated Education Entertainment 74

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. This is where programmatic advertising shines when leveraged well.

Advertising 59

Advertising Advertisers Health Marketing Mix 59

SocialPilot

SEPTEMBER 19, 2024

You might love it, you might hate it, but you can’t ignore the newest social media network on the block by Meta- Threads. Hence, every Instagram account has slowly but surely adopted Threads into its content strategy. However, the Threads algorithm does not work like Instagram or Facebook. This has left users puzzled figuring out how to go viral on Threads.

User-Generated 62

User-Generated Promotion Health Analytics 62

Kuno Creative

SEPTEMBER 19, 2024

Over the past few years, marketing AI has evolved from a hazy theoretical concept to an invaluable tool, handling labor-intensive tasks and helping teams conserve their precious time and brain power. It’s also completely reshaping paid advertising by boosting efficiency, accuracy and ROI on pay-per-click (PPC) campaigns. That is, of course, if you know how to use it to your advantage.

Advertisers 59

Advertisers Advertising Marketing Marketers 59

Zumvu

SEPTEMBER 19, 2024

In today’s competitive landscape, effective business development strategies are crucial for driving growth and ensuring long-term success.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood. Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop.

Retail 124

Retail Shopper Market Shoppers Advertising 124

Search Engine Land

SEPTEMBER 19, 2024

Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies. Leading this shift is generative engine optimization (GEO) – an evolution of SEO that leverages AI-driven insights to optimize content for visibility and authority across platforms like ChatGPT, Perplexity and Google’s AI Overviews.

User-Generated 111

User-Generated SEO Digital Marketing Transform 111

Welcome Software

SEPTEMBER 19, 2024

Teddy Eisenstein, Growth Manager at POSH Group, sat down with Audrey Hungerman (Manager, Customer Success) from Optimizely for an exclusive deep dive into POSH's bold experimentation journey. This second installment in the Customer Confidential series delves into how POSH has been able to enhance customer experiences, drive significant growth, and highlights how they’ve embraced innovation to stay ahead in a competitive market.

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