Aspiration Marketing
DECEMBER 11, 2023
Many small businesses depend more on local SEO than they know. Their Google Business Profiles, for example, can generate more leads than their website. Plumbers, roofers, and many trade gigs that often require an "emergency" intervention need to dominate the local search results in order to become relevant. But it's not just for these types of businesses.
Calvyn Lee Blog
DECEMBER 11, 2023
YouTube has implemented aggressive new restrictions against ad blocker users, including account suspensions and potential legal action. However, this crackdown will likely backfire and drive users away from YouTube. (refer my previous articles: YouTube’s Ad Blocker Crackdown Backfires as Viewers Install Better Blockers ) YouTube is escalating its fight against ad blockers by harshly penalizing users.
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Marketing Insider Group
DECEMBER 11, 2023
Starting your own business isn’t as easy as it looks. It’s rare to find a business that immediately clicks with its market and runs smoothly without a ton of work. This begs us to ask the question: Why exactly do startups fail? How often does this really happen? Understanding why startups fail is key, and the reasons are quite varied and deep. If you’re thinking about starting your own business , here’s what you need to know.
Sprout Social
DECEMBER 11, 2023
Public speaking skills are a career accelerator, especially in social media marketing. According to the 2023 Sprout Social Index™ , more than half (61%) of marketers agree the most effective way to share social metrics with executive leadership is through in-person presentations or meetings. Whether you’re on Zoom or in a meeting room, you have to speak on your data if you want to get ahead.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Buffer Marketing
DECEMBER 11, 2023
I’ve attempted to get verified on Instagram about three times over the past few years and — as awkward as it is to admit — been rejected every single time. So when Meta, the company that owns Instagram, introduced Meta Verified , a monthly subscription that will give you that coveted blue checkmark on Facebook, Instagram, or both, my interest was piqued.
Search Engine Land
DECEMBER 11, 2023
Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Why we care. This new feature gives deeper insights into your current measurement setup, allowing you to assess what’s effective and what’s not, and make necessary changes to improve the performance of your ads.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
DECEMBER 11, 2023
Google Ads is among the most effective and complicated platforms in the world. With a complex PPC platform, how can you be sure you’re getting the best bang for your buck? Something not often addressed is Google Ads’ dual aim of generating revenue for advertisers and for itself – and not necessarily in that order. I always remind clients about Google’s single stated source of revenue, which is to “ sell ads, nothing more.” This article tackles a few less-obvious areas in the Google
Martech
DECEMBER 11, 2023
In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where one fallacy is used as proof of another. Like, “If A is true because B is true, B is true because A is true.” Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we nee
Hubspot Marketing
DECEMBER 11, 2023
We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. In the other corner, we have rookie Threads, who’s betting big on user control and wants everyone to play nice. Can X maintain its dominance and keep you scrolling for more?
Businesses Grow
DECEMBER 11, 2023
I recently visited Ernest Hemingway’s writing room at his home in Key West, Florida. Ernest Hemingway is one of my favorite writers. He’s surely influenced my sparse style. If it doesn’t move the story along … get rid of it! He also offered me a fool-proof method to break writer’s block. I recently re-read A Moveable Feast.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
DECEMBER 11, 2023
LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. B2B advertising in 2023: Google vs. LinkedIn Google has not had a banner year from a B2B perspective.
Hubspot Marketing
DECEMBER 11, 2023
It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role.
Search Engine Land
DECEMBER 11, 2023
Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating enhanced conversions. Why we care. These tools provide insights for strategic decision-making while ensuring compliance with privacy regulations, and maintaining a competitive edge in the market.
Martech
DECEMBER 11, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Hubspot Marketing
DECEMBER 11, 2023
Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Even if you aren’t a PPC specialist or you’re new to digital marketing, well-rounded marketers should at least know the fundamentals of paid search marketing.
Marketing Sherpa
DECEMBER 11, 2023
In the AI Guild, Flint McGlaughlin and Guild members themselves are constantly evaluating artificial intelligence tools and services to discover how they can be used by marketers and entrepreneurs.
Sachs Marketing Group
DECEMBER 11, 2023
Crafting a landing page that drives results is all about clarity and focus. Your landing page should immediately capture attention, communicate the value of your offer, and persuade visitors to take action. This involves compelling design, persuasive copy, and a deep understanding of your audience’s needs and pain points. Struggling with landing pages can be a significant setback, leading to frustration and doubts about your digital marketing efforts.
Search Engine Land
DECEMBER 11, 2023
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
illumin
DECEMBER 11, 2023
Email is a pillar of digital marketing in 2023, but how did it get to be as prevalent as it is today, and why is it so effective? To put it simply, email has transformed the way marketers interact with customers and previously difficult distribution chains have been simplified into easy-to-navigate management software. Not only is email marketing incredibly convenient, but it is also low-cost and has a broad reach.
Search Engine Land
DECEMBER 11, 2023
Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary to the common belief that low traffic equates to ineffective content, the issue might lie in ranking or conversion, not necessarily the quality of the content itself.
Hubspot Marketing
DECEMBER 11, 2023
In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to offer “a new, separate space for real-time updates and public conversations” that was built on the foundation of Instagram’s existing community, content, and infrastructure. As explained in Meta’s official announcement , “Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas.
CopyBlogger
DECEMBER 11, 2023
Content marketing companies are notorious for overpromising and under delivering, so at Digital Commerce Partners, we go the opposite direction. Continue Reading The post Content Marketing Services That Illuminate Your Winning Difference to Grow Your Business appeared first on Copyblogger.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
SMA Marketing
DECEMBER 11, 2023
Google’s ever-changing search algorithm makes SEO challenging, especially for beginners. While search engine optimization (SEO) seems complex and constantly evolving, anyone can learn the principles and techniques of search engine optimization with the right approach and resources. This guide will explore the fundamental aspects of SEO and provide valuable resources to enhance your skills.
Vertical Response
DECEMBER 11, 2023
In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, one key metric that determines the success of an email campaign is the open rate. Without high open rates, your carefully crafted emails may never reach the intended recipients. So, how can you enhance your open rates in your next email campaign?
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