Aspiration Marketing
FEBRUARY 5, 2024
Seasonal branding is an integral part of any marketing strategy. Here's why you need to capitalize on this trend all year round. Every business owner knows that effective marketing techniques form the foundation of success. However, some forget that effective marketing relies on innovative and unique branding.
Martech
FEBRUARY 5, 2024
Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program, customer profiles and product development B. Hate ‘em! We don’t get much helpful info from them and readers generally ignore them. C. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.
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Search Engine Land
FEBRUARY 5, 2024
Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of 2024 as planned.
Marketing Insider Group
FEBRUARY 5, 2024
“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
FEBRUARY 5, 2024
? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise , an international money transfer service I use. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM).
Martech
FEBRUARY 5, 2024
Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. Running a paid media campaign is relatively easy for an experienced B2B marketing team. Search ads are efficient, but they’re not often scalable because they’re often targeting bottom-of-the-funnel leads.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 5, 2024
The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. By doing so, we can go beyond static measurements like organic traffic volume and keyword rankings and tap into behavioral insights that reflect the fluidity of user needs and search trends.
Marketing Insider Group
FEBRUARY 5, 2024
Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? Keen to see how your marketing playbook compares with the industry’s best?
Search Engine Land
FEBRUARY 5, 2024
In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. He later clarified on Linkedin that “not mattering much” doesn’t mean “doesn’t matter at all.” Still, that didn’t stop any of the SEO controversy. Being unable to avoid controversy, I couldn’t help but jump in – in an attempt to clarify a few common points and misconceptions I keep seeing pop up.
Martech
FEBRUARY 5, 2024
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
FEBRUARY 5, 2024
It’s a topic concerning many in the SEO industry at the moment. And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. “Will AI replace SEO professionals?” No, I don’t believe it will. But there is palpable fear in the industry, and understandably so. There are people nervously considering side-moves into more stable professions.
Litmus
FEBRUARY 5, 2024
If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend.
Businesses Grow
FEBRUARY 5, 2024
Many universities use my books as assigned texts, and I do my best to pop in for a Zoom Q&A with students when time allows. Recently, one instructor asked me if there was anything they could do in return to help me. I said that I’d like to know, “other than environmental issues, what are students worried about?” The class gifted me with a set of essays, and the depth of the responses surprised me.
Martech
FEBRUARY 5, 2024
Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
SocialPilot
FEBRUARY 5, 2024
“Nothing influences people more than a recommendation from a trusted friend.” It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience.
Martech
FEBRUARY 5, 2024
As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are
Hootsuite
FEBRUARY 5, 2024
Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.
Search Engine Land
FEBRUARY 5, 2024
Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of 2024 as planned.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Tiecas
FEBRUARY 5, 2024
Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve t
Search Engine Land
FEBRUARY 5, 2024
Yandex, N.V. has agreed to sell its Russian assets – including the Yandex search engine – as part of a deal worth 475 billion rubles (roughly $5.2 billion). Reports of a coming sale emerged in November. The sale still will need regulatory and shareholder approval. About the sale. Yandex N.V., the Dutch parent company of the Yandex Group, agreed to sell all of its Russia-based assets, including Search, to a consortium made up of: Members of the senior management team of its Russian businesses.
yorCMO
FEBRUARY 5, 2024
Recognizing it’s time for a change is something all companies will have to contend with at some point. One of our clients had outgrown its initial brand but they weren’t sure how to actually move forward. This is how we helped them. The post Unlocking Success: The Journey to Achieving Full Brand Potential appeared first on yorCMO.
Search Engine Land
FEBRUARY 5, 2024
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. Why we care. As advertisers explore options beyond third-party cookies for targeted ads, this deal offers inspiration for alternative approaches to reach high-value consumers online.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Rock Content
FEBRUARY 5, 2024
Instagram is turning up the volume in 2024, and you don’t want to miss the beat. Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. 1. Broadcast Channels: Engage at Scale! Imagine having your own stage to connect with followers on a massive scale.
Search Engine Land
FEBRUARY 5, 2024
Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states. The tech giant, which owns a 90% market share in search, is accused of paying massive sums to companies like Apple to make it the default search engine on products like the iPhone.
Practical eCommerce - Marketing
FEBRUARY 5, 2024
Google Ads offers seven YouTube campaign subtypes, ranging from reaching users while browsing to driving conversions. The post Understanding YouTube Campaign Types appeared first on Practical Ecommerce.
Search Engine Land
FEBRUARY 5, 2024
As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Sachs Marketing Group
FEBRUARY 5, 2024
SEO is a cornerstone for small businesses aiming to stand out in the vast digital marketplace. It’s not just about being visible; it’s about being found by the right people at the right time. Through strategic optimization, businesses can attract more targeted traffic, enhance user experience, and increase conversion rates, laying the foundation for sustainable growth and competitiveness.
Six & Flow
FEBRUARY 5, 2024
When it comes to sourcing CRM information for a powerhouse like HubSpot, RFIs and RFPs can be a resource heavy activity —after all, who doesn't want to be thorough when scouting for the perfect digital Swiss Army knife?
David Meerman Scott
FEBRUARY 5, 2024
I took this photo at 11:30 in the morning on February 2, the first day that the much-hyped Apple Vision Pro headset was available for sale in USA Apple stores. My local store in the tech company heavy Boston suburbs was expecting substantial crowds that didn’t materialize.
Set Up
FEBRUARY 5, 2024
Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics Less Screen Time In 2024? If one of your goals is to have less screen time at night, Instagram is helping you out.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
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