Aspiration Marketing

DECEMBER 17, 2024

Forget casting a wide net and hoping for the best. Today, savvy B2B marketers will be laser-focused on high-value accounts. It's a new era of personalized campaigns, deep relationship building, and strategic resource allocation. Account-based marketing (ABM) is the key to unlocking explosive growth, higher ROI, and stronger customer connections. Ready to ditch the outdated marketing playbook and embrace the future of B2B?

Customer 165

Customer Marketing Marketers Marketing Strategy 165

The Marketing Operations Leader

DECEMBER 17, 2024

In this edition: 12 Things to Look for in a Winning Tech Stack How You Feel in Year 1, 5, and 10 in Marketing Ops POLL - The Most Dreaded Interview Question For Paid Subscribers: The Truth About Multi-Touch Attribution: What Most Marketers Don’t Know Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.

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Marketing Plan Communications Management Customer 130

Kuno Creative

DECEMBER 17, 2024

If youve Googled anything recently, youve likely noticed AI Overviews showing up at the top of the search results. These AI-generated summaries provide quick-hit answers to user queries, above traditional organic search results and even above paid search listings a major reason AI Overviews and SEO quickly became a hot topic for marketers everywhere focused on search engine optimization strategy.

SEO 87

SEO User-Generated Marketing Marketers 87

Martech

DECEMBER 17, 2024

2025-26 will be the years when what you dont know will really, really hurt you. Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. The facts are that very few C-suites understand why they spend so much money on marketing; and a lot of them are also rethinking how much their sales team costs them in the AI era.

Marketing 87

Marketing Marketers Analytics Marketing Strategy 87

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Set Up

DECEMBER 17, 2024

The marketing world is always changing, but the core principles of great leadership stay the same. To help you navigate this evolving landscape, weve gathered insights from some of the top CMOs in the business from our featured CMO Spotlight interviews. These ten lessons are just as relevant now as theyll be in 2025, offering practical advice on leading with impact and staying adaptable in a fast-moving marketplace.

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CMO Marketing Strategy Communications Marketing 59

Martech

DECEMBER 17, 2024

With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing skills gaps. With the intense competition for specialized talent, the solution may be in embracing a training culture. This will close critical skills gaps and drive long-term success. Why talent gaps are a major threat to marketing success Ed Gordon, author of Winning the Global Talent Showdown, observed: You can have all the latest technology you want, but if you dont have the talent behind it

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Management User-Generated Analytics Communications 74

Martech

DECEMBER 17, 2024

Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Heres a look at the new features, their likely impact and steps you can take now. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners.

Email Marketing 65

Email Marketing Copywriting User-Generated Promotion 65

Sprout Social

DECEMBER 17, 2024

Reaching 100 million users in just five days of launch, Metas Threads app is attracting users with its simple integration with Meta apps and profile setup. As with any social media network , you must take a strategic approach when building your presence. Thats where understanding Threads analytics plays a vital role. When you know what posts resonate, whether its long-form text posts or image posts, you can create a data-driven content strategy for the app.

Analytics 52

Analytics Social Media Marketing Place Marketing Strategy 52

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook. Rather than a typical workbook, we simply put all of the prompts together into one big guide.

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Thought Leadership Copywriting SEO Marketing 52

David Meerman Scott

DECEMBER 17, 2024

In the past month, Ive been a guest lecturer in marketing classes at a half dozen Universities that use my book The New Rules of Marketing and PR in class. Ive also worked with several marketing teams at companies. While people ask the question in different ways, Im frequently asked in these sessions something like: What makes a great marketer?

PR 52

PR Marketing Marketers Advertising 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. They streamline operations, improve customer experiences, and set the stage for sustainable growth. By using CRM growth strategies in your business, you can take advantage of the potential of customer data, refine workflows, and create targeted strategies for meaningful interactions.

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CRM Management Customer Analytics 52

Customers.ai

DECEMBER 17, 2024

Did you know that 70% of your website visitors leave without taking action? Thats a massive chunk of potential leads walking out the door! But heres the good newscapturing leads doesnt require tricks, gimmicks, or begging. Its about delivering value and reducing friction. In our Lead Capture Guide , we walked through the basics of capturing leads. Now, were taking it further with 15 proven lead capture tactics you can put to work right now.

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Shipping Whitepaper eCommerce eBook 52

Social Media Examiner

DECEMBER 17, 2024

Wish you could automate the time-consuming parts of creating content? Wondering how? In this article, you'll explore how to build AI-driven automations that streamline your content marketing process from start to finish. Understanding the Power of AI Automation in Content Marketing Keith Moehring's journey into AI automation began unexpectedly. His pivotal moment came when he […] The post Creating an AI-Driven Content Marketing Workflow appeared first on Social Media Examiner.

Content Marketing 57

Content Marketing Marketing Marketers 57

Buffer Marketing

DECEMBER 17, 2024

As 2024 winds down, I’m feeling incredibly grateful. To everyone who’s used Buffer this year, shared feedback, or cheered us on — thank you. This year was all about making Buffer work harder for you, helping you streamline your workflow, and unlocking more possibilities for your content.  Here’s a look at what’s new: Welcome to the fediverse This year, Threads and Bluesky took the social media world by storm — and you were ready to dive in.

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Place Product Social Media Marketing Marketing 59

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Welcome Software

DECEMBER 17, 2024

Traditional experimentation platforms promise data-driven decisions, but they're continuously falling short where it matters most. While teams can track surface metrics like page views and click rates, they can't answer crucial questions about return rates, revenue impact, or customer lifetime value without moving sensitive data out of their warehouses.

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Analytics Customer Journey CRM Retail 40

Customers.ai

DECEMBER 17, 2024

Lets face it. Most email and SMS flows are a hot mess of chaos and confusion. Too many messages, too much segmentation, and way too much effort. The result? Your audience tunes out, your engagement tanks, and youre left wondering why your open rates look like ghost towns. The truth is, as marketers, weve made things too complicated. According to Aaron Orendorff at DTC Next , most brands are tripping over their own complexity.

Outbound Marketing 52

Outbound Marketing Law Shipping User-Generated 52

Buffer Marketing

DECEMBER 17, 2024

2024 is almost in the books, making it the perfect time to recap the biggest events and pop culture moments that blew up on social media this year.  From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).  As has become an annual year-end tradition, this year the folks at Forekast and Something Great Marketing explored the pop culture events that captivated our hearts, minds, and feeds.

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