Mon.May 27, 2024

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Maximize Your SEO Rankings Through Content Enhancement

Aspiration Marketing

Various SEO aspects, such as site optimization, image optimization, link building, technical SEO, and more, can define your SEO rankings. However, SEO changes over time. Some of the aspects that defined SEO output back then no longer contribute to SEO. Similarly, what may be considered part of SEO now might change in the future. But one aspect of SEO that is bound to remain intact forever is helpful, good-quality content.

SEO 290
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What is the Value of Written Content in Marketing?

Marketing Insider Group

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it’s easy to underestimate the power of written content, but it’s still an incredibly valuable resource for certain applications.

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How to Create an Effective Facebook Ads Strategy in 2024

Hubspot Marketing

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform's sophisticated targeting options make it an incredibly effective tool for reaching my audience. However, I‘ve personally discovered that you need an effective Facebook ad strategy to see results.

Gen Z 126
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The problem with social listening platforms and disconnected customers

Businesses Grow

Sara Wilson and I are both obsessed with a similar professional passion: Cutting through all obstacles to reach our customers. Becoming the signal against the noise. I can argue that this is the most difficult time in history to break through and reach customers — by far. I’ve written about this extensively, but the short story is, our customers have largely become their own ad-free, isolated, curated media outlets.

Customer 116
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Add Captions on TikTok Videos

Buffer Marketing

Adding captions to your TikTok videos is essential for boosting engagement, accessibility, and viewer comprehension. Whether you're new to content creation or a seasoned TikTok creator, video captions can enhance your video content and improve your reach on the platform. It’s okay if you haven’t been adding them – there’s no better time to learn than right now.

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How Clickbait Works: The Psychology Behind Clickbait

Hubspot Marketing

In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to no information about the topic; rather, the page would be filled with ads.

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30 Hidden Messages In Logos of Notable Brands

Hubspot Marketing

You know those instantly recognizable logos like Nike's swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s often more to them than meets the eye, and those little details make them even more special. In this post, I’ll share 30 hidden messages in the logos of well-known brands.

Branding 111
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People Silos: The First Pillar of RevOps

Six & Flow

Did you know according to Clear Company “86% of employees and executives cite a lack of collaboration or ineffective communication for workplace failures.” This staggering statistic highlights the pervasive issue of people silos, where departments operate in isolation, leading to communication breakdowns and inefficiencies.