Thu.Jul 04, 2024

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How Do Send Times Impact Email Open Rates?

Aspiration Marketing

Have you ever hit "send" on a perfectly crafted email campaign only to see crickets in response? You're not alone. Fortunately, revamping your email marketing strategy can be easier than you think. By changing the timing of your email blasts, you can significantly impact how many people actually open them.

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COPY – 25 A/B testing mistakes that are killing your conversion rates

Unbounce

/ A/B Testing 25 A/B testing mistakes that are killing your conversion rates By Paul Park and Vincent Barr. Updated on July 4, 2024. 14 min read It has been referred to as “the biggest marketing blunder of all time.” In 1985 the Coca-Cola Company introduced New Coke, a modified formula created to combat the growing popularity of its chief rival, Pepsi.

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A Simple Guide To AI Content Marketing

CopyBlogger

Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. While some. Continue Reading The post A Simple Guide To AI Content Marketing appeared first on Copyblogger.

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10 Ways to Build a Winning Law Firm Content Marketing Strategy

Scoop.it!

The importance of online impressions has caused the legal industry to undergo a dramatic new wave of advertising avenues and customer expectations. About 84% of law firms generate leads through organic social media traffic. The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Lusha Product Updates June 2024

Lusha

Take a peek behind the scenes and see what we’ve been working on this month. Today we’re introducing the new Lusha Flex Search, a new Field Mapping Test, and a preview of the AI Email Assistant that is coming soon. Step into a New Era of Prospecting Experience How do you find leads on your prospecting platform? Are you spending countless hours manually adding filter after filter until you can finally narrow down your target audience?

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7 Creators on Threads to Watch (+Lessons to Learn From Their Content)

Buffer Marketing

Creating a strong presence on Meta's Threads can seem daunting, but these creators make it look easy. In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective.  From tech journalists to social media strategists, these creators have mastered connecting with their audience, providing value, and fostering vibrant communities.

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Forget Everything You Know About Social Media: Embracing Chaos

Social Media Examiner

Are you struggling to make social media work for you? Wondering how your marketing needs to change? In this article, we’ll explore how marketers can embrace changing times. The Evolving Challenges of Social Media Marketing Marketers face numerous challenges regarding their social media presence today. The rules of the game have changed significantly in recent […] The post Forget Everything You Know About Social Media: Embracing Chaos appeared first on Social Media Examiner.

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Why Today’s Training Methods are Failing

Duct Tape Marketing

Why Today’s Training Methods are Failing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the Technology Management Department at the University of California, Santa Barbara, and a digital fellow with Stanford’s Digital Economy Lab and MIT’s Institute for Digital Economy.

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How to Add Interactive Calculators to Your Content Marketing Strategy

Rock Content

In today’s competitive digital landscape, businesses must employ innovative strategies to engage their audience and drive conversions. One highly effective approach is the inclusion of interactive calculators , such as mortgage estimators or banking calculators, within their content marketing strategy. Interactive calculators are logic-driven experiences that address specific problems for the target audience, captivating users by providing practical value.

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Side Banner or Fixed Banner? How I Increased Our CTR by 50% by Changing the Banner’s Position on the Blog

Rock Content

In 2023, Rock Content’s Marketing team implemented a testing routine to foster a Growth Hacking perspective among its members, encouraging them to create hypotheses for improvements and test them. All of this, of course, followed a reliable, data-based method. I’m not a UX expert. Despite having taken statistics classes in college, analyzing data in a structured way wasn’t something I was familiar with as a Creative Designer at Rock Content until then.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.