Aspiration Marketing

JULY 4, 2024

Have you ever hit "send" on a perfectly crafted email campaign only to see crickets in response? You're not alone. Fortunately, revamping your email marketing strategy can be easier than you think. By changing the timing of your email blasts, you can significantly impact how many people actually open them.

Email Marketing 262

Email Marketing Marketing Strategy Marketing Marketers 262

Unbounce

JULY 4, 2024

/ A/B Testing 25 A/B testing mistakes that are killing your conversion rates By Paul Park and Vincent Barr. Updated on July 4, 2024. 14 min read It has been referred to as “the biggest marketing blunder of all time.” In 1985 the Coca-Cola Company introduced New Coke, a modified formula created to combat the growing popularity of its chief rival, Pepsi.

Customer Journey 111

Customer Journey User-Generated Analytics Shipping 111

CopyBlogger

JULY 4, 2024

Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. While some. Continue Reading The post A Simple Guide To AI Content Marketing appeared first on Copyblogger.

Content Marketing 100

Content Marketing Marketing Marketers 100

Scoop.it!

JULY 4, 2024

The importance of online impressions has caused the legal industry to undergo a dramatic new wave of advertising avenues and customer expectations. About 84% of law firms generate leads through organic social media traffic. The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Lusha

JULY 4, 2024

Take a peek behind the scenes and see what we’ve been working on this month. Today we’re introducing the new Lusha Flex Search, a new Field Mapping Test, and a preview of the AI Email Assistant that is coming soon. Step into a New Era of Prospecting Experience How do you find leads on your prospecting platform? Are you spending countless hours manually adding filter after filter until you can finally narrow down your target audience?

Product 52

Product Transform CRM Finance 52

Buffer Marketing

JULY 4, 2024

Creating a strong presence on Meta's Threads can seem daunting, but these creators make it look easy. In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective.  From tech journalists to social media strategists, these creators have mastered connecting with their audience, providing value, and fostering vibrant communities.

Place 115

Place Communications Branding Management 115

Social Media Examiner

JULY 4, 2024

Are you struggling to make social media work for you? Wondering how your marketing needs to change? In this article, we’ll explore how marketers can embrace changing times. The Evolving Challenges of Social Media Marketing Marketers face numerous challenges regarding their social media presence today. The rules of the game have changed significantly in recent […] The post Forget Everything You Know About Social Media: Embracing Chaos appeared first on Social Media Examiner.

Social Media Marketing 111

Social Media Marketing Marketing Marketers 111

Duct Tape Marketing

JULY 4, 2024

Why Today’s Training Methods are Failing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the Technology Management Department at the University of California, Santa Barbara, and a digital fellow with Stanford’s Digital Economy Lab and MIT’s Institute for Digital Economy.

Fashion 91

Fashion Transform User-Generated Management 91

Rock Content

JULY 4, 2024

In today’s competitive digital landscape, businesses must employ innovative strategies to engage their audience and drive conversions. One highly effective approach is the inclusion of interactive calculators , such as mortgage estimators or banking calculators, within their content marketing strategy. Interactive calculators are logic-driven experiences that address specific problems for the target audience, captivating users by providing practical value.

Marketing Strategy 52

Marketing Strategy Content Marketing Transform User-Generated 52

Rock Content

JULY 4, 2024

In 2023, Rock Content’s Marketing team implemented a testing routine to foster a Growth Hacking perspective among its members, encouraging them to create hypotheses for improvements and test them. All of this, of course, followed a reliable, data-based method. I’m not a UX expert. Despite having taken statistics classes in college, analyzing data in a structured way wasn’t something I was familiar with as a Creative Designer at Rock Content until then.

User-Generated 52

User-Generated CRM Place Analytics 52

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding