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The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. To get a good overview of these hurdles and challenges, check out our post, “Struggling with B2B Industrial Marketing?
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Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at IAB PlayFronts. Image: IAB. “We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week.
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Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Why we care. Understanding your audience better enables more effective campaign optimization, while precise targeting capabilities help reach high-value consumers.
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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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