This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves theyre critical for any organization looking to stay competitive. Of course, implementing new AI-powered tools is often easier said than done. In this article, Ill share some common roadblocks, including a few Ive encountered as HubSpots senior director of global growth.
Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual user interactions, such as page views, specific clicks on a particular call to action or purchase form submissions. Configuring and analyzing these events against your market goals and KPIs measures performance, and gain granular insight into how people interact with your website.
It can feel incredibly challenging to hire, and hire well. For one thing, hiring is usually a significant time investment for our small team — we once had 1,500 applications in just over a week for a content role (!!) — but beyond that, we are so intentional about the ways that we collaborate. Buffer is a fully remote, global, and culturally diverse company operating with a four-day work week.
One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, I had an experience that perfectly illustrated this an interaction with a company through its SMS channel. While it was more of a customer experience (CX) issue than a pure marketing one, the implications for martech were undeniable.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
It isnt just sports enthusiasts anymore who are at the edge of their seats, waiting in anticipation, and betting big as March Madness season is underway. Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.
Better, faster, and cheaper. Marketing leaders goals havent changed, but theyre now being driven by the surge of AI and agents. They arent being asked to do new things theyre evaluating whether they can be done differently. Specifically, how can their teams be even more efficient? Agentic marketing automation can help by doing critical work needed to get results across complex workstreams.
The definition of Content Marketing has evolved. Learn the top content marketing trends to attract buyers and increase the success of marketing campaigns.
The definition of Content Marketing has evolved. Learn the top content marketing trends to attract buyers and increase the success of marketing campaigns.
Philip Kotler andChristian Sarkar have worked on the Wicked 7 Project for the past five years. Their latest book seeks to explain how the worlds most urgent problems are interconnected. Enrico Foglia, director of the Regenerative Marketing Institute interviews them for The Marketing Journal.
In the rapid digital marketing environment of today, generating creative ads that attract focus and drive sales is really important. Making good advertisements might take time and effort. Imagine if there existed a gadget meant to streamline this process.
Are you trying to find an affordable lead generation sales automation tool? With so many options available, it's normal to become overwhelmed in your search for the ideal one.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
67 
Let's personalize your content