Hubspot Marketing

APRIL 4, 2025

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves theyre critical for any organization looking to stay competitive. Of course, implementing new AI-powered tools is often easier said than done. In this article, Ill share some common roadblocks, including a few Ive encountered as HubSpots senior director of global growth.

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Transform Education Energy Communications 111

Martech

APRIL 4, 2025

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual user interactions, such as page views, specific clicks on a particular call to action or purchase form submissions. Configuring and analyzing these events against your market goals and KPIs measures performance, and gain granular insight into how people interact with your website.

Key Performance Indicator 80

Key Performance Indicator eCommerce User-Generated Analytics 80

Buffer Marketing

APRIL 4, 2025

It can feel incredibly challenging to hire, and hire well. For one thing, hiring is usually a significant time investment for our small team — we once had 1,500 applications in just over a week for a content role (!!) — but beyond that, we are so intentional about the ways that we collaborate. Buffer is a fully remote, global, and culturally diverse company operating with a four-day work week.

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Communications Place 62

Martech

APRIL 4, 2025

One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, I had an experience that perfectly illustrated this an interaction with a company through its SMS channel. While it was more of a customer experience (CX) issue than a pure marketing one, the implications for martech were undeniable.

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Communications Customer Journey Succession Management Customer 82

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

illumin

APRIL 4, 2025

It isnt just sports enthusiasts anymore who are at the edge of their seats, waiting in anticipation, and betting big as March Madness season is underway. Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Sales Force: CMO

APRIL 4, 2025

Better, faster, and cheaper. Marketing leaders goals havent changed, but theyre now being driven by the surge of AI and agents. They arent being asked to do new things theyre evaluating whether they can be done differently. Specifically, how can their teams be even more efficient? Agentic marketing automation can help by doing critical work needed to get results across complex workstreams.

Marketing 52

Marketing Marketers B2C CRM 52

The Marketing Journal

APRIL 4, 2025

Philip Kotler andChristian Sarkar have worked on the Wicked 7 Project for the past five years. Their latest book seeks to explain how the worlds most urgent problems are interconnected. Enrico Foglia, director of the Regenerative Marketing Institute interviews them for The Marketing Journal.

Market Research 40

Market Research Marketers Marketing B2C 40

Zumvu

APRIL 4, 2025

In the rapid digital marketing environment of today, generating creative ads that attract focus and drive sales is really important. Making good advertisements might take time and effort. Imagine if there existed a gadget meant to streamline this process.

Digital Marketing 52

Digital Marketing Advertising Advertisers Marketers 52

Zumvu

APRIL 4, 2025

Are you trying to find an affordable lead generation sales automation tool? With so many options available, it's normal to become overwhelmed in your search for the ideal one.

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Price 52