Fri.Apr 25, 2025

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Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

Hubspot Marketing

If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn't have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal.

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ChatGPT with ads: ‘Free-user monetization’ coming in 2026?

Martech

Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from free user monetization in 2026. That figure is forecast to grow to nearly $25 billion by 2029, of OpenAIs total $125 billion projection. Putting that in perspective: In 2024, the company said it had $3.7 billion in revenue, which it expected would grow to $29.4 billion by the end of next year.

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What is Email Marketing? Your Comprehensive 2025 Guide

Vertical Response

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. It aims to build relationships, promote products, and increase sales. This article will explain what is email marketing, its different types, and how to use it effectively. Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication.

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Consumers say email is the channel of choice for brand interactions

Martech

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with brands via email more than any other channel by a substantial margin. Websites, mobile apps and SMS followed behind email.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

Struggling to keep up with content marketing trends? You’re not alone. With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. The good news is we’ve done the research, so you don’t have to. Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions.

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Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

Martech

Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates Adobe’s generative AI, as well as genAI from OpenAI and Google, to improve ideation, creation and production of content formats from a single interface.

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Podium Reviews (2025): Pros, Cons, Features & Pricing Breakdown

SocialPilot

Jimit Bagadiya Apr 25, 2025 12 Mins. to read Podium AI Lead Generation & Lead Management Platform Best For : Marketing Agencies, SMBs, Multi-Location Brands & Professionals Pricing: Custom Visit Website About Reviews Features Pricing Alternatives Quick Summary of Podium Podium (formerly Repdrive) is an AI-powered lead generation and lead management platform that helps local businesses manage their online reputation and connect with customers via text.

Price 45
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Why Is Content Marketing Important (Especially in 2025)?

Exposure Ninja

In 2025, content marketing isn’t optional. Content is how you get found, earn trust, nurture your audience, and drive sales. It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. And it can deliver serious long-term returns. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clo

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Using AI for content optimization: Dos and don'ts

Welcome Software

AI isn’t just here to write blog posts or generate chatbot scripts anymore—it’s now your new best friend when it comes to optimizing content that actually performs. From crunching your data at warp speed to adapting content for niche audiences around the globe, AI is making content marketers’ lives a whole lot easier (and less headache-inducing).

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Breakeven to Profitability: Scaling Your Success

yorCMO

Scaling to profitability takes smart systems, a strong marketing team, and sharp margin focusthis blog shows you how to make the leap.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Bringing Marketing Enablement Up to Speed in Industrial B2B

Kuno Creative

Buyer behavior everywhere has shifted to become more digital-first and, in the industrial sector, this change is particularly dramatic. Legacy marketing efforts are out and modernizing your marketing enablement is in.

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Bolt Review 2025: Key Features, Pricing, and Alternatives

Zumvu

Are you aware that more than 15 million+ developers use cloud-based deployment services to deploy applications with ease? Bolt has emerged as the go-to alternative for startups, organizations, and individual developers aiming to simplify their deployment processes.

Price 52
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Your subscribers are tired and distracted, so give them less and they’ll love you more

Martech

The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating commutes, business travel and casual office chitchat. That is a net positive for many of us. However, the side effect of working increasingly online is that our attention spans suffer.