Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our advertising and its effectiveness, there are more systemic issues at play. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. Most of the problem is that marketing success is measured by outcomes that have nothing to do with how advertising works.

Advertising 134

Advertising Advertisers B2C Marketers 134

Content Marketing Institute

MAY 3, 2024

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

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Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new. This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI.

Transform 130

Transform Succession Management Management Communications 130

Search Engine Land

MAY 3, 2024

Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, Reddit ). There is going to be a lot said about this update.

SEO 115

SEO Search Marketers Marketers Marketing 115

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.

CMO 130

CMO Fashion Shipping Finance 130

Search Engine Land

MAY 3, 2024

Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. The big picture. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. Why we care.

eCommerce 111

eCommerce Price Promotion Advertisers 111

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent.

User-Generated 101

User-Generated SEO Price Customer 101

Rock Content

MAY 3, 2024

There’s much to be said about how AI has impacted (and still affects) SEO results. However, we still don’t fully understand how it’ll influence future content quality and search engines. As both a content creator and a heavy content consumer, it’s clear most perspectives are bleak. After ChatGPT came around, many content mills followed. The problem is that while content is now easier than ever to escalate, developing something original and relevant is harder.

User-Generated 98

User-Generated SEO Copywriting Entertainment 98

Search Engine Land

MAY 3, 2024

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing programmatic will allow advertisers to manage video campaigns much more quickly through an already familiar platform.

Advertisers 100

Advertisers Advertising Management Marketing 100

Rock Content

MAY 3, 2024

Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. However, with increasingly demanding readers, the traditional PDF is no longer as attractive as it once was.

Transform 98

Transform Key Performance Indicator User-Generated Education 98

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

CopyBlogger

MAY 3, 2024

Content marketing can be a powerful tool to drive customers, but many business owners find that their content earns little. Continue Reading The post A Simple Guide To Content Marketing For Small Businesses appeared first on Copyblogger.

Content Marketing 97

Content Marketing Marketers Marketing Customer 97

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. This guide explores various pricing methods, insightful for startups to established entities, and equips you with tactical know-how to effectively apply these strategies, ensuring they align with your market goals and customer expectations.

Price 97

Price Shipping Promotion Customer Acquisition 97

Search Engine Land

MAY 3, 2024

There seems to be this new “thing” emerging online. I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. Don’t get me wrong – burnout is real. No one wants to see anyone get to that stage. But there is a real difference between working because you have to and working because you enjoy your work.

Energy 91

Energy SEO Marketers Marketing 91

Animalz blog

MAY 3, 2024

Content marketing at small companies is like riding a bike — you jump on and start pedaling. If you pedal long and hard enough, you’ll eventually get where you need to be. Content at large companies is more like captaining a cruise ship. You have a destination, but you have guests to serve along the way. You need navigational instruments, a few nice restaurants, a good band, and probably a water slide or two for the kids.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

MAY 3, 2024

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting, and, notably, the savviest marketers are accounting for these changes. Success for the modern retail marketer hinges upon a deep understanding of consumer behavior and a willingness to explore bold marketing strategies.

Retail 79

Retail Marketers Marketing Marketing Strategy 79

Sachs Marketing Group

MAY 3, 2024

Answer engine optimization (AEO) is a subset of search engine optimization (SEO) focused on optimizing content so it’s featured by virtual assistants, answer boxes, and featured snippets in search engines. AEO shares many characteristics of traditional SEO but often targets specific questions by providing concise answers upfront. If you interact with Alexa, Siri, or Google Assistant, you’re already familiar with voice search and how our search behavior is shifting from simple keyword quer

SEO 52

SEO User-Generated Digital Marketing Customer 52

Six & Flow

MAY 3, 2024

Businesses have come to realise the importance of establishing a partner ecosystem for driving success. Partnerships leverage the diverse strengths, resources, and expertise of different companies - this creates a collaborative atmosphere, which eventually benefits all the parties involved. In this blog, we'll explore how to build and nurture partner ecosystems effectively, highlighting the strategies, benefits, and best practices that open up new opportunities and support sustainable growth.

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Exposure Ninja

MAY 3, 2024

In this fast-paced digital world, link-building remains one of the key ingredients for a successful SEO recipe. Even as search engines keep tweaking their algorithms , high-quality backlinks remain a major factor in determining a website’s authority, relevance, and, ultimately, those all-important search rankings. As a B2B business striving to make a mark online and attract your ideal customers, a solid link-building strategy can give you a real competitive edge.

PR 52

PR SEO User-Generated Digital Marketing 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

InTouch Marketing

MAY 3, 2024

In this digital era, every click holds the promise of a new opportunity. As a business, how you present those opportunities through email marketing can be the difference between success and obscurity.

Email Marketing 52

Email Marketing Marketers Marketing Inbound Marketing 52

Exposure Ninja

MAY 3, 2024

Link building is crucial for boosting your website’s search engine rankings and visibility. However, it’s not just about getting any old link — quality is a huge part of it. Search engines like Google can easily identify spammy, low-quality link-building tactics. But how can you maintain that quality while scaling your link-building efforts?

PR 52

PR Digital Marketing Analytics SEO 52

Zumvu

MAY 3, 2024

Email is more than just an informative message; it is a sales tool that helps the brand reach its potential customers.

Email Marketing 52

Email Marketing Marketers Marketing Branding 52

SmartBrief - Marketing

MAY 3, 2024

At OAAA’s OOH Media Conference 2024 in Carlsbad, Calif., on May 1, AI was touted in much of the OOH hardware, and in the front- and back-end technology in some of the software platforms. The topic of AI’s impact on the OOH industry, from data gathering to creatives, to design and to delivery and engagement measurement, felt like it was being overhyped.

Advertising 89

Advertising Advertisers Market Segmentation Analytics 89

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Zumvu

MAY 3, 2024

The mobile application market is increasing at a good rate; it was predicted that in 2021, the market value will reach $174.61 billion.

Marketing 52

Marketing Marketers 52