The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% of whom hold positions at VP-level or higher.

New Technology 289

New Technology CMO B2C Marketers 289

SMEI

APRIL 24, 2024

The idea that “salespeople are born, not made” has long been a prevailing notion in the sales industry. However, this outdated belief has been disproven by the authors of “Open the Mind and Close the Sale: The secret to success in selling!” This book sheds light on the misconceptions surrounding sales and highlights the skills and strategies required to succeed in this field.

Communications 233

Communications Customer Marketing Marketers 233

Aspiration Marketing

APRIL 24, 2024

Today marks the much-anticipated launch of the reinvented HubSpot Service Hub at Spring Spotlight. This is more than just a product update; it's a revolution in customer service.

Customer 221

Customer Product 221

Buffer Marketing

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Both approaches require different methods but will be equally effective overall.

User-Generated 133

User-Generated Health Social Media Marketing Thought Leadership 133

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. The new Content Hub offers: AI Content Creation including both text and images. Content Remix to create a pipeline of content variations on a single asset. Brand Voice to maintain consistent tone across social, blogs, email, etc.

Whitepaper 132

Whitepaper Manufacturing eBook Health 132

Social Media Examiner

APRIL 24, 2024

Want to open your own marketing agency? Wondering how to build a successful side business while maintaining a full-time job? In this article, you’ll discover tips for time management, setting client expectations, delegating tasks, and maintaining a healthy work-life balance while building your marketing side-hustle. From Hobby Blog to Successful Brand, the Journey of ‘Jenn’s […] The post How to Build a Thriving Marketing Business While Working Full-Time appeared first on Social Media Exami

Marketers 123

Marketers Marketing Management Branding 123

Search Engine Land

APRIL 24, 2024

Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Competition and Markets Authority (CMA), Why we care. Brands now have extra time to prepare and explore alternatives to third-party cookies. However, this is just another delay. Third-party cookies will eventually go away – just not this year.

Branding 119

Branding Marketing Marketers Analytics 119

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. CMOs also admit this is a big problem and seemingly without easy solutions.

Customer Journey 126

Customer Journey Communications Analytics Management 126

Search Engine Land

APRIL 24, 2024

Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues to increase – up 13% YoY (compared to a 9% year-on-year increase in Q4 2023). CPC increase. This was most affected overall by an increase in Shopping ads CPC (both standard and PMax).

Retail 104

Retail Advertisers Advertising Price 104

Rock Content

APRIL 24, 2024

Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. Marketing is one of the industries most significantly impacted by this trend. We’ve seen AI being used to answer simple questions, write content according to specific needs and prompts, provide ideas, and make analyses, which makes marketers’ lives easier and reduces costs — I am not getting into the quality realm for now.

User-Generated 89

User-Generated Advertisers Advertising Price 89

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

APRIL 24, 2024

Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” and “operating reality.” That’s according to audio of Raghavan speaking during a Google all-hands meeting, obtained and reported on first by CNBC. A new reality. Google has been cutting costs and staff over the past year.

User-Generated 99

User-Generated Digital Marketing Promotion Advertisers 99

Duct Tape Marketing

APRIL 24, 2024

The Art of Posing Quality Questions written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Wetzler. Jeff Wetzler, co-CEO of Transcend, is on a mission to transform learning opportunities by blending leadership experiences from business and education.

Transform 70

Transform Real Estate Place Communications 70

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Why LinkedIn?

Advertising 89

Advertising Advertisers Thought Leadership User-Generated 89

Businesses Grow

APRIL 24, 2024

When it comes to my content projects, am I a coward or a genius? This is an internal debate I have when considering my content strategy. It goes like this … I have three main content projects: A blog I’ve populated with content at least once a week for 15 years. A podcast now in its 12th year (never missed an episode) Marketing-related books (counting all editions, 16 since 2010) I have been a model of consistency.

Email Marketing 66

Email Marketing Customer Marketing Marketers 66

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

APRIL 24, 2024

Dynamic Product Ads, the newest addition to the Reddit shopping suite, is being released into public beta. This solution allows you to reach potential customers while they’re actively researching, discussing and deciding what to buy. Why we care. Reddit is already benefiting from additional Google Search visibility, which means Reddit is likely getting more organic traffic than ever, including product searches.

Product 82

Product Advertisers Advertising Price 82

illumin

APRIL 24, 2024

Spring wasn’t the only thing springing to action. This year’s POSSIBLE kicked things off this season and has been more collaborative and enriching in its second year. Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Marketer to marketer, here are some of the highlights of this year’s expo.

Transform 59

Transform CMO Retail Management 59

Search Engine Land

APRIL 24, 2024

Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services.

Price 74

Price User-Generated Law SEO 74

yorCMO

APRIL 24, 2024

What is Emotional Marketing Intelligence? learn the science behind it, how to use it wisely, and what benefits you can expect The post How Marketing Influences your Customers Emotions appeared first on yorCMO.

Customer 59

Customer Marketers Marketing 59

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Traackr

APRIL 24, 2024

How the potential US TikTok ban could impact creators and influencer marketing programs.

Influencer Marketing 52

Influencer Marketing Marketers Marketing 52

Rock Content

APRIL 24, 2024

Since the boom in the use of Artificial Intelligence, many have raised questions about its impact on the quality of internet searches, the content delivered to the audience, and user experience. Marketing experts are debating the excessive use of AI-generated content without human editing and its notable consequences, and, more recently, Google’s latest core update confirmed what we already suspected: content quality is essential for bringing results.

User-Generated 52

User-Generated SEO Global Marketing Product 52

DirectMail2.0

APRIL 24, 2024

Email inboxes are overflowing. Social media feeds are bombarding us with advertisements. It’s easy to overlook the humble beginnings of marketing communication. Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. From the ancient civilizations of Egypt and Rome to the sophisticated targeted campaigns of the 21st century, the evolution of direct mail marketing is a fascinating journey through time.

Direct Mail 52

Direct Mail Transform Advertisers Advertising 52

Fractional CMO

APRIL 24, 2024

B2B Partnership Models are: Agency Partnership Referral Partnership Technology Partnership The legendary psychedelic rock band, “Pink Floyd” used the line, “Hey you, don't tell me there's no hope at all, together we stand divided we fall”. This captures the essence of partnerships!

Analytics 52

Analytics Marketers Marketing 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Litmus

APRIL 24, 2024

When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines , CTAs (call-to-action) , and segmentation or personalization , there are some things we often forget: Email file size and email load times. And while they may have similarities, they are different issues which need to be taken into consideration.

Customer 114

Customer Product Branding Marketing 114

Search Engine Land

APRIL 24, 2024

President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S. What it means. ByteDance must sell TikTok in nine months. That deadline can be extended by 90 days if needed to complete a sale. If ByteDance doesn’t divest, app stores will no longer legally be allowed to distribute TikTok.

Law 89

Law Gen Z User-Generated Advertisers 89

Martech

APRIL 24, 2024

The new law to ban or force the sale of TikTok creates a problem for marketers beyond the loss of a popular advertising channel. The law aims to protect the social media app’s 170 million American users from having their personal data exploited by the Chinese government. That’s a problem, but not the problem. The problem — and what’s driving marketers crazy — is the absence of a national law protecting Americans from having their data exploited by any entity.

Law 128

Law Marketers Marketing Advertisers 128