Search Engine Land

SEPTEMBER 20, 2024

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success

SEO 102

SEO Key Performance Indicator eCommerce Price 102

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain.

Customer Acquisition 115

Customer Acquisition Fashion Marketers Marketing 115

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences in Buenos Aires in English with Spanish subtitles. Here in the U.S., my Spanish-speaking husband and I recently went to see a new movie at the theater.

Customer 107

Customer Customer Journey Global Marketing Energy 107

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Vanessa, his no-nonsense VP, demands change. “We need a scalable platform. Get this right, and we’re set for success.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-m

Product Marketing 109

Product Marketing Product Finance Marketers 109

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Customers.ai

SEPTEMBER 20, 2024

Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the shocking news that CPC and CPL were both down year-over-year, was the report’s recommendations to use CAPI to improve performance: “Since your Facebook ads conversion rate is dependent on the actions you choose to track, having a clean way to catch all potential conversions coming from your ads is crucial.

Outbound Marketing 98

Outbound Marketing CRM Customer Journey Price 98

Content Marketing Institute

SEPTEMBER 20, 2024

Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.

Marketers 92

Marketers Marketing 92

Zumvu

SEPTEMBER 20, 2024

It is the images that bring the zest and color to your website, but sometimes they could be one of the worst culprits in slowing down the WordPress site, thereby negatively impacting it with regard to user experience and SEO.

SEO 74

SEO 74

Search Engine Land

SEPTEMBER 20, 2024

Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.” Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes my revenue” Me: “Nope.” You: “Uhh, OK, then it must be conversions Me: “No, again.” You: “What? What else is there? Clicks then?” Me: “No, no, no!

Non-Profit 85

Non-Profit Product Search Marketers Marketing 85

Martech

SEPTEMBER 20, 2024

One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.

Law 73

Law Fashion Communications Management 73

Orbit Media Studios

SEPTEMBER 20, 2024

By Mackenzie Pelletier Data privacy laws are put in place to ensure that all individuals have control over what, how, when and to whom their personal identifiable information is shared or communicated. These regulations make the internet a safer place for all, but they aren’t always straightforward. Privacy laws can vary by state and country, and some laws exist for specific industries, organizations and age groups.

Law 63

Law Health Non-Profit eCommerce 63

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Martech

SEPTEMBER 20, 2024

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. On Sept. 25 at 9 a.m. PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems.

Marketing Plan 66

Marketing Plan Finance Marketers Marketing 66

Duct Tape Marketing

SEPTEMBER 20, 2024

Master the Family Business Dynamic: Proven Strategies for Growth and Harmony written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Michael Mirau In this episode of the Duct Tape Marketing Podcast , I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits.

Law 57

Law Succession Planning Price Promotion 57

Hubspot Marketing

SEPTEMBER 20, 2024

Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It's essential for keeping projects — and the people completing them — on track. As a caretaker, I have project timelines running invisibly in my mind at all times, and most families would be a hot mess without someone in the managerial role.

Energy 100

Energy Communications Management Education 100

Litmus

SEPTEMBER 20, 2024

The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey , monitoring their deliverability rates hit the top five. Every time you press send, your email goes through an obstacle course of deliverability checks—meant to keep spammers and scammers from hurting your subscribers—and sometimes, your innocent email marketing campaigns

Email Marketing 94

Email Marketing Law Branding Analytics 94

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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.

Email Marketing

Search Engine Land

SEPTEMBER 20, 2024

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. I’ve evaluated over 15 leading AI ad creation tools and identified the top seven platforms for producing effective image and video ads that drive conversions. 1.

Price 85

Price User-Generated eCommerce Retail 85