Search Engine Land

SEPTEMBER 20, 2024

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain.

Customer Acquisition 133

Customer Acquisition Fashion Marketers Marketing 133

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences in Buenos Aires in English with Spanish subtitles. Here in the U.S., my Spanish-speaking husband and I recently went to see a new movie at the theater.

Customer 126

Customer Global Marketing Customer Journey Energy 126

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Vanessa, his no-nonsense VP, demands change. “We need a scalable platform. Get this right, and we’re set for success.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-m

Product Marketing 119

Product Marketing Product Finance Marketers 119

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Litmus

SEPTEMBER 20, 2024

The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey , monitoring their deliverability rates hit the top five. Every time you press send, your email goes through an obstacle course of deliverability checks—meant to keep spammers and scammers from hurting your subscribers—and sometimes, your innocent email marketing campaigns

Email Marketing 107

Email Marketing Law Branding Analytics 107

Martech

SEPTEMBER 20, 2024

One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.

Law 102

Law Fashion Communications Management 102

Hubspot Marketing

SEPTEMBER 20, 2024

Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It's essential for keeping projects — and the people completing them — on track. As a caretaker, I have project timelines running invisibly in my mind at all times, and most families would be a hot mess without someone in the managerial role.

Energy 107

Energy Communications Management Education 107

Zumvu

SEPTEMBER 20, 2024

It is the images that bring the zest and color to your website, but sometimes they could be one of the worst culprits in slowing down the WordPress site, thereby negatively impacting it with regard to user experience and SEO.

SEO 98

SEO 98

Search Engine Land

SEPTEMBER 20, 2024

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. I’ve evaluated over 15 leading AI ad creation tools and identified the top seven platforms for producing effective image and video ads that drive conversions. 1.

Price 85

Price User-Generated eCommerce Retail 85

Customers.ai

SEPTEMBER 20, 2024

Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the shocking news that CPC and CPL were both down year-over-year, was the report’s recommendations to use CAPI to improve performance: “Since your Facebook ads conversion rate is dependent on the actions you choose to track, having a clean way to catch all potential conversions coming from your ads is crucial.

Outbound Marketing 105

Outbound Marketing CRM Customer Journey Price 105

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

SEPTEMBER 20, 2024

Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.” Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes my revenue” Me: “Nope.” You: “Uhh, OK, then it must be conversions Me: “No, again.” You: “What? What else is there? Clicks then?” Me: “No, no, no!

Non-Profit 81

Non-Profit Product Search Marketers Marketing 81

Duct Tape Marketing

SEPTEMBER 20, 2024

Master the Family Business Dynamic: Proven Strategies for Growth and Harmony written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Michael Mirau In this episode of the Duct Tape Marketing Podcast , I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits.

Law 86

Law Succession Planning Price Promotion 86

Martech

SEPTEMBER 20, 2024

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. On Sept. 25 at 9 a.m. PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems.

Marketing Plan 78

Marketing Plan Finance Marketers Marketing 78

Search Engine Land

SEPTEMBER 20, 2024

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. On Sept. 25 at 9 a.m. PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems.

Marketing Plan 79

Marketing Plan Finance Marketers Marketing 79

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Customers.ai

SEPTEMBER 20, 2024

Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the shocking news that CPC and CPL were both down year-over-year, was the report’s recommendations to use CAPI to improve performance: “Since your Facebook ads conversion rate is dependent on the actions you choose to track, having a clean way to catch all potential conversions coming from your ads is crucial.

Customer Journey 52

Customer Journey Outbound Marketing Advertisers Advertising 52

Orbit Media Studios

SEPTEMBER 20, 2024

By Mackenzie Pelletier Data privacy laws are put in place to ensure that all individuals have control over what, how, when and to whom their personal identifiable information is shared or communicated. These regulations make the internet a safer place for all, but they aren’t always straightforward. Privacy laws can vary by state and country, and some laws exist for specific industries, organizations and age groups.

Law 64

Law Health Non-Profit eCommerce 64