Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. For some, it’s excitement – the thrill of attracting new customers and watching your business grow. But for many, it’s more like frustration, confusion, and even dread.

Transform 89

Transform Marketers Marketing Marketing Strategy 89

Aspiration Marketing

SEPTEMBER 18, 2024

Artificial Intelligence (AI) has rapidly evolved from a theoretical concept to a powerful force driving innovation across industries. Its ability to mimic human intelligence, from problem-solving to language understanding, has opened up endless possibilities. AI is now an indispensable tool in marketing, revolutionizing everything from data analysis to customer engagement.

Transform 236

Transform Customer Marketing Marketers 236

Buffer Marketing

SEPTEMBER 18, 2024

While it’s  always  a good time to watch TikToks — the average viewer streams  24 hours  of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After all, you work hard on your content, so it makes sense to schedule your posts during peak times.

Analytics 120

Analytics Social Media Marketing Health Succession Planning 120

Hubspot Marketing

SEPTEMBER 18, 2024

On my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So today's marketing master's third lesson really hits home for me. Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it. Keep reading to learn her three favorite tips for marketers looking to get ahead during a time of such intense search volatility.

Digital Marketing 112

Digital Marketing Marketers Marketing Branding 112

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. Going global effectively requires investing in a carefully crafted social media marketing strategy.

Social Media Marketing 109

Social Media Marketing Marketers Marketing User-Generated 109

Search Engine Land

SEPTEMBER 18, 2024

Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager, you will have more control over negative keyword exclusions and how your ads appear, ensuring better alignment with brand and audience p

Advertisers 109

Advertisers Advertising Management Branding 109

Hootsuite

SEPTEMBER 18, 2024

How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media benchmarks come in.

User-Generated 93

User-Generated Social Media Marketing Management Analytics 93

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more natural online presence. One example of this blended technique is podcast link building , which moves away from the typical transactional nature of link buying and fosters a natural link attraction through engaging and value-driven podcast content.

SEO 88

SEO Promotion Communications Branding 88

Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you know if your strategy is working? Is an average of 100 comments per week good, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more.

User-Generated 95

User-Generated Social Media Marketing Communications Management 95

Duct Tape Marketing

SEPTEMBER 18, 2024

The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast , I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry.

Marketers 90

Marketers Marketing Law User-Generated 90

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

SEPTEMBER 18, 2024

The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Branding 80

Branding Transform Customer Acquisition Customer loyalty 80

Search Engine Land

SEPTEMBER 18, 2024

Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on: Improving Quality Score and ad relevance Targeting the right audience with precision Optimizing bidding strategies for maximum efficiency Creating high-converting landing pages Download the Guide to Cost-Effective Google Advertising today and start implementing these strategies to boost your Google Ads performance and drive more conversions.

Digital Marketing 86

Digital Marketing Advertisers Advertising Marketers 86

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion.

Customer 75

Customer Key Performance Indicator CRM Management 75

Orbit Media Studios

SEPTEMBER 18, 2024

By Andy Crestodina There are thousands of articles about WHY visitors become leads. We’ve written many ourselves. But there aren’t many articles about WHEN visitors become leads. Can you answer these questions? What day of week do my visitors become leads? What time of day do my visitors become leads? How many days does it take for my visitors to convert into leads?

CRM 73

CRM User-Generated CMO Non-Profit 73

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

SEPTEMBER 18, 2024

This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report 2024,” released by Wurl, an AppLovin company. Average daily hours of CTV viewing are up 5% year over year, according to the study, which draws on Wurl’s insights from more than 4,000 channels and 1 billion monthly viewing hours through its CTV marketing platform.

Marketing 83

Marketing Marketers Advertising Advertisers 83

SmartBrief - Marketing

SEPTEMBER 18, 2024

Today (Sept. 18) marks the UN’s International Equal Pay Day , which spotlights the organization’s efforts to realize “equal pay for work of equal value.” According to UN figures, the gender pay gap is estimated at around 20% across industries globally. In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector.

Gen Z 70

Gen Z Millennials Advertisers Advertising 70

Lynton Web

SEPTEMBER 18, 2024

Rubric is our most extensive theme yet when it comes to customization capability. We wanted to create a theme that users could use to build a website completely unique to them, so we pulled out all the stops with Rubric. This theme lets users alter every little styling detail in a module, add custom classes and CSS, customize sections beyond HubSpot's built-in capabilities, and even add custom search engine optimizations on a page-by-page basis.

SEO 64

SEO Management Customer Branding 64

Customers.ai

SEPTEMBER 18, 2024

As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and ROAS might be a little more unpredictable. That means it’s time to prep your BFCM strategy and get your Meta Ads game in top shape. Our latest Meta Ads Holiday eBook is packed with actionable, fast-launch optimizations and strategies to make sure you’re ready to compete.

Shoppers 52

Shoppers Outbound Marketing Customer Journey Millennials 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Zumvu

SEPTEMBER 18, 2024

Affiliate marketing has become a cornerstone of digital marketing strategies for many businesses in today’s e-commerce landscape. This performance-based marketing model enables companies to expand their reach and increase revenue through partnerships with affiliates.

Affiliate Marketing 52

Affiliate Marketing Marketers Marketing Digital Marketing 52

Martech

SEPTEMBER 18, 2024

HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of product at HubSpot. “There are consumer AI solutions that are super accessible and give results in seconds, but they aren’t connected to your business or your data.

CRM 133

CRM Health Customer Journey Advertisers 133

Buffer Marketing

SEPTEMBER 18, 2024

There’s a lot you can do to increase your chances of success on social media — think optimizing your content for engagement , sharing at the best times to post , or using strong hooks. All these tactics are well and good, but even they don’t guarantee success. Few things do when it comes the navigating the ever-changing labyrinths of social media algorithms.

Entertainment 127

Entertainment Communications Place Social Media Marketing 127

Customers.ai

SEPTEMBER 18, 2024

As we gear up for the holidays and brace for the election season, ad inventory is tighter than ever and ROAS might be a little more unpredictable. That means it’s time to prep your BFCM strategy and get your Meta Ads game in top shape. Our latest Meta Ads Holiday eBook is packed with actionable, fast-launch optimizations and strategies to make sure you’re ready to compete.

Shoppers 105

Shoppers Outbound Marketing Customer Journey Millennials 105

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Land

SEPTEMBER 18, 2024

Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why we care. The new features, like conversion metrics for individual assets and asset coverage reporting, give a clearer understanding of what’s driving performance and specific recommendations for improving underperforming assets.

Advertisers 97

Advertisers Advertising Marketing Marketers 97

illumin

SEPTEMBER 18, 2024

The sports streaming platform introduced its very own proprietary CTV advertising format. Here’s how advertisers will benefit. Sports advertising could see a shake-up as Fubo introduces a new initiative that could completely change the face of sports streaming advertising. FuboTV Inc. or Fubo, is an American sports-first live TV streaming platform intended to replace cable TV.

Advertising 65

Advertising Advertisers Retail Branding 65

Search Engine Land

SEPTEMBER 18, 2024

Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s AI is evolving rapidly, fundamentally changing how search results are ranked. This shift is happening behind the scenes, making it increasingly difficult to understand why your content isn’t performing as well as it should.

Transform 96

Transform SEO User-Generated Education 96

Search Engine Land

SEPTEMBER 18, 2024

YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle , VP of Ads Marketing, key findings include: Increased representation : Brands are featuring more diverse characters and perspectives. Celebration of self-expression: Ads are focused on individuality and unique styles.

Gen Z 83

Gen Z Advertisers Advertising Branding 83

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Land

SEPTEMBER 18, 2024

Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant circumstances. Why we care. This ruling marks a significant victory for Google in its ongoing legal battles with EU regulators and highlights the challenges faced by antitrust enforcers in their efforts to rein in Big Tech.

Law 79

Law 79

Search Engine Land

SEPTEMBER 18, 2024

The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Branding 72

Branding Transform Customer Acquisition Customer loyalty 72