Wed.Aug 28, 2024

article thumbnail

How to Use AI for Technical SEO, Straight from HubSpot's Tech SEO Team

Hubspot Marketing

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? And is it actually worth it? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network.

SEO 134
article thumbnail

New Adobe Workfront Planning ties campaign development to execution

Martech

Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to replace manual gathering of disparate information with customizable visualizations in a generative AI-powered interface (think natural language prompts and conversations).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide

Buffer Marketing

Getting your first 1,000 followers always feels like the biggest hurdle on any social media site. Since you’re starting from scratch, you have to begin to understand your audience, learn the algorithm and, perhaps most importantly, build up some consistency. Here’s the ultimate guide on how you can gain your first 1,000 followers on the most popular social media platforms.

article thumbnail

Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click ( PPC ) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the holiday noise. Seasonal PPC isn’t about simply increasing your ad spend when the leaves start to fall.

article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

The History of AI and Why It's Here to Stay

Aspiration Marketing

Artificial Intelligence, or AI, is no longer a buzzword but a driving force reshaping industries and our daily lives. But to understand the true power of AI, it's essential to understand its history. This journey, marked by both triumphs and challenges, has brought us to a point where AI is not just a possibility but a reality shaping our future.

236
236
article thumbnail

Adtech antitrust trial judge blasts Google’s business practices

Search Engine Land

Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion hearings, Judge Leonie Brinkema sharply criticized Google for its handling of privileged information, labeling the company’s actions as “absolutely inappropriate and not proper.

Price 87

More Trending

article thumbnail

New Google tools to boost first-party data strategies

Search Engine Land

Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies , with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you simplify data collection and management while respecting user privacy.

Health 88
article thumbnail

5 Steps for the Most Effective Direct Mail Campaigns

DirectMail2.0

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. A well-designed mail piece can create a tangible connection with your audience, standing out amidst the digital noise. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.

article thumbnail

Global search engine AI innovations: What SEOs need to know

Search Engine Land

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. seeing a 4% increase, according to data from Glimpse. While this isn’t substantial, the spike at the end of May correlates with the period immediately after Google I/O and the less-than-desirable AI Overview results.

SEO 93
article thumbnail

Content Governance Is a Must for a Successful Content Strategy

Content Marketing Institute

Architects don’t just hand over drawings to the construction crew. They include detailed specs, so the project delivers what the customer wants. So, why do you expect a content strategy to do all the heavy lifting on its own?

Customer 119
article thumbnail

Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

article thumbnail

How to Integrate Email amp;amp; Social Media Marketing for Better Results

Zumvu

Two of the most powerful channels for achieving these goals are email marketing and social media marketing.

article thumbnail

The Consumer Packaged Goods (CPG) Industry in 2024: Trends, Challenges, and Opportunities

ConsumerTalk

The Consumer Packaged Goods (CPG) industry has always been a cornerstone of the global economy, but in 2024, it’s undergoing rapid transformation.

article thumbnail

Will AI Replace SEO? What You Need to Know in 2024

SMA Marketing

With the rapid evolution of artificial intelligence, there’s growing speculation about its potential to replace traditional roles—including SEO. As marketers and business leaders, it’s crucial to understand how AI is reshaping the SEO landscape and what this means for the future. Let’s explore whether AI is here to replace SEO—or to enhance it in powerful.

SEO 52
article thumbnail

How to optimize your app as part of a cross-device approach

Martech

The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.

article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

(Un)Limiting Beliefs

Duct Tape Marketing

(Un)Limiting Beliefs written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. I’ve never really understood the insane popularity of Simon Sinek’s ‘ Find your why notion. ‘ I mean, it’s been said before, right?

article thumbnail

RMN ad spending up 26% but questions remain

Martech

Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $55 billion, according to a new study from the ANA. Despite this, it’s clear advertisers are still hesitant about the channel. RMNs have attracted a lot of attention in the past few years, partly because of the extraordinary proliferation of new entrants in the channel.

Retail 112