Hubspot Marketing

AUGUST 28, 2024

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? And is it actually worth it? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network.

SEO 132

SEO User-Generated Communications Management 132

Aspiration Marketing

AUGUST 28, 2024

Artificial Intelligence, or AI, is no longer a buzzword but a driving force reshaping industries and our daily lives. But to understand the true power of AI, it's essential to understand its history. This journey, marked by both triumphs and challenges, has brought us to a point where AI is not just a possibility but a reality shaping our future.

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150

Martech

AUGUST 28, 2024

The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.

Customer Journey 126

Customer Journey Retail Communications Customer 126

Buffer Marketing

AUGUST 28, 2024

Getting your first 1,000 followers always feels like the biggest hurdle on any social media site. Since you’re starting from scratch, you have to begin to understand your audience, learn the algorithm and, perhaps most importantly, build up some consistency. Here’s the ultimate guide on how you can gain your first 1,000 followers on the most popular social media platforms.

Entertainment 105

Entertainment Education User-Generated SEO 105

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

AUGUST 28, 2024

Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to replace manual gathering of disparate information with customizable visualizations in a generative AI-powered interface (think natural language prompts and conversations).

User-Generated 126

User-Generated Place Product Marketing Product 126

Search Engine Land

AUGUST 28, 2024

Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click ( PPC ) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the holiday noise. Seasonal PPC isn’t about simply increasing your ad spend when the leaves start to fall.

Shoppers 97

Shoppers Key Performance Indicator Management Shipping 97

Content Marketing Institute

AUGUST 28, 2024

Architects don’t just hand over drawings to the construction crew. They include detailed specs, so the project delivers what the customer wants. So, why do you expect a content strategy to do all the heavy lifting on its own?

Customer 102

Customer 102

Search Engine Land

AUGUST 28, 2024

Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion hearings, Judge Leonie Brinkema sharply criticized Google for its handling of privileged information, labeling the company’s actions as “absolutely inappropriate and not proper.

Price 87

Price Advertisers Advertising Search Marketers 87

Duct Tape Marketing

AUGUST 28, 2024

(Un)Limiting Beliefs written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. I’ve never really understood the insane popularity of Simon Sinek’s ‘ Find your why notion. ‘ I mean, it’s been said before, right?

Transform 86

Transform Price Customer loyalty SEO 86

Search Engine Land

AUGUST 28, 2024

Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies , with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you simplify data collection and management while respecting user privacy.

Health 88

Health Analytics Advertisers Advertising 88

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Businesses Grow

AUGUST 28, 2024

While AI is the greatest marketing story since the internet, it’s been earning a lot of bad press lately. Some analysts don’t see the possibility of an ROI commensurate with the billions being poured into the technology. Environmentalists decry the energy that is needed to maintain the systems. Lawsuits are flying everywhere, and deep fakes have become mainstream news.

Energy 66

Energy Marketers Marketing Email Marketing 66

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. seeing a 4% increase, according to data from Glimpse. While this isn’t substantial, the spike at the end of May correlates with the period immediately after Google I/O and the less-than-desirable AI Overview results.

SEO 93

SEO Transform Automobile Real Estate 93

DirectMail2.0

AUGUST 28, 2024

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. A well-designed mail piece can create a tangible connection with your audience, standing out amidst the digital noise. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.

Direct Mail 65

Direct Mail Customer Journey Analytics Promotion 65

ConsumerTalk

AUGUST 28, 2024

The Consumer Packaged Goods (CPG) industry has always been a cornerstone of the global economy, but in 2024, it’s undergoing rapid transformation.

Transform 59

Transform 59

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

SMA Marketing

AUGUST 28, 2024

With the rapid evolution of artificial intelligence, there’s growing speculation about its potential to replace traditional roles—including SEO. As marketers and business leaders, it’s crucial to understand how AI is reshaping the SEO landscape and what this means for the future. Let’s explore whether AI is here to replace SEO—or to enhance it in powerful.

SEO 52

SEO Marketing Marketers 52

Martech

AUGUST 28, 2024

Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $55 billion, according to a new study from the ANA. Despite this, it’s clear advertisers are still hesitant about the channel. RMNs have attracted a lot of attention in the past few years, partly because of the extraordinary proliferation of new entrants in the channel.

Retail 124

Retail Advertisers Advertising Communications 124