Aspiration Marketing
MARCH 21, 2024
Advertising is often a cornerstone for business success in an era dominated by digital interactions. Amid this landscape, understanding Return on Ad Spend (ROAS) is critical to guide your marketing efforts (especially if you're on a budget). ROAS, the keystone metric, defines the effectiveness of every advertising dollar invested. It's not just about expenses but the actual returns generated.
Social Media Examiner
MARCH 21, 2024
Wondering how to successfully launch a new product? Looking for a proven framework to model? In this article, you'll discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products. Why Is a Product Marketing Strategy Important? Launching a successful new product or service requires both creativity and analytical rigor.
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Hubspot Marketing
MARCH 21, 2024
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Fast forward to 2024, people are at work. The economic outlook is grim, and interest rates and inflation are high.
Sprout Social
MARCH 21, 2024
Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content Marketing Institute
MARCH 21, 2024
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.
Buffer Marketing
MARCH 21, 2024
If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Animalz blog
MARCH 21, 2024
A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. “We’d love to help our clients create something similar,” I told him. John’s response? “They may feel differently if they saw the costs.” Editor’s note: This post was updated in 2024 by the Animalz team, based on a recent Q&A with Jimmy Daly to reflect the evolution in his thinking about the Library vs.
Martech
MARCH 21, 2024
Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.
Search Engine Land
MARCH 21, 2024
SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024 spam update ) and what sites should or shouldn’t be doing. This is a bit dangerous. Meanwhile, Google is urging SEOs to be patient and to let this thing play out. Google isn’t yanking your chain. There is a ton of volatility and a ton of reversals happening at the moment.
Scoop.it!
MARCH 21, 2024
Content is king. It helps you connect with a relevant audience and generate awareness about your brand. Content is the key to generating traction for your online business and capturing quality leads for your sales funnel. However, doing so may be easier said than done, as growing businesses often find it challenging to attract and engage new audiences through their content strategy.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Kuno Creative
MARCH 21, 2024
Copy, paste, publish. We all know that plagiarizing someone else’s website content is unacceptable from a legal, moral and search engine optimization standpoint. But what about copying your own content? Why is having duplicate content an issue for SEO? Duplicate content on your website is a tricky, nuanced topic that’s often misunderstood. Google issued their official stance on the “duplicate content penalty” back in 2008 and a lot has changed since then, especially in terms of user experience o
illumin
MARCH 21, 2024
Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. The context surrounding a word is just as important as the word itself. Keywords and product names can be flagged as inappropriate or irrelevant out of context.
Martech
MARCH 21, 2024
Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in. Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a Conversational Flow, whereas previously you were limited to a single field per choice. The fields available for targeting are based on the fields included on your form.
Search Engine Land
MARCH 21, 2024
Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. The difference in 2024? There’s an elephant in the room: AI. Google’s organic and paid sides are both rushing to adopt AI. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Rock Content
MARCH 21, 2024
Have you ever thought about using push notifications strategy for advertising? Push notifications strategy involves quick messages that pop up on devices, offering a straightforward way for businesses to talk directly to their audience without getting lost in a sea of emails. Instead, they offer timely updates, instant reminders, or promotions, aiming to engage users by bringing valuable information right to their fingertips.
Search Engine Land
MARCH 21, 2024
Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms.
Duct Tape Marketing
MARCH 21, 2024
The Ultimate Ranking Recipe: Content, Links & The Power of Persuasion written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in home service businesses such as roofing companies, HVAC, and plumbing services.
Search Engine Land
MARCH 21, 2024
The decision to hire a new SEO agency brings high hopes for what might be achieved together. In these early stages, optimism runs high. However, successful partnerships require more than just hopeful thinking; you have to put in the work from the start. Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
The LeadG2 Blog
MARCH 21, 2024
In this episode, we’re discussing the importance of hashing out a strategic gameplan for your B2B marketing efforts. We ask questions like: What are the key elements that should be included in a strategic marketing gameplan? What is a market opportunity analysis, and why is it so important? And how do you strike the right balance between personalized communication and scalable approaches when it comes to B2B spaces?
Campaign Monitor
MARCH 21, 2024
Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. While there are dozens of routes you can take when creating email marketing content that aligns with your audience’s preferences, we’re sharing some content inspiration that will ensure you’re sending compelling emails that your subscribers will look forward to seeing in their inboxes.
Search Engine Land
MARCH 21, 2024
Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Why we care. If Microsoft can provide a product with capabilities equivalent to PMax within Google Ads, advertisers might be inclined to shift their ad budgets from Google to Microsoft’s P
Tiecas
MARCH 21, 2024
B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Land
MARCH 21, 2024
Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.
David Meerman Scott
MARCH 21, 2024
Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that.
Martech
MARCH 21, 2024
Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. At the same time, OpenAI’s chatbot store is filling up with spam created by … you guessed it … AI. I am not saying we’ve reached peak AI recursiveness, but I am not not saying it, either. I guarantee that sentence will get past all AI-content detectors because AI can’t do silly.
DirectMail2.0
MARCH 21, 2024
With industry experts projecting political ad spending to surge to $10.2 billion in 2024—a notable 13% increase from 2020—there’s never been a more crucial time to harness the power of omnichannel marketing. Watch this winning webinar on leveraging Political Power Up to elevate your political campaign strategies. Political Power Up is revolutionizing the scene by seamlessly integrating direct mail with digital platforms, providing unparalleled insights into campaign effectiveness.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Martech
MARCH 21, 2024
Family sports pub chain Beef ‘O’ Brady’s is building a unified customer experience for pickup, delivery and dining in. By managing these many moving parts within a single platform (or technically, two connected platforms for ordering and loyalty), the customer data also comes together. Whether ordering on a third-party app like UberEats or Doordash, or on Beef ‘O’ Brady’s mobile hub, customers will find greater consistency, along with relevant offers for their next online purchase or visit.
Rock Content
MARCH 21, 2024
AI has emerged as a powerful scribe in a digital landscape where content is king. In this new AI algorithmic rush, the soul of storytelling often gets lost. With 84% of marketers affirming AI’s influence on their strategies and Google’s latest updates, the need for authenticity is not just apparent – it’s imperative. WriterAccess Humanizer is an innovative service designed to breathe life into AI-generated content and ensure it resonates with both search algorithms and human h
SMA Marketing
MARCH 21, 2024
Whether you’re looking to refresh your website or launch a new business site, your chosen website platform is important. Website builder platforms have greatly improved. However, some key differences set them apart. Learn more about what to look for when choosing the best website platform for your business below. What Is a Website Builder? Website builders provide a convenient option for creating websites without the need for coding.
Traackr
MARCH 21, 2024
Luxury marketing report from Traackr and Luxurynsight finds professional athletes are winning the hearts and minds of consumers in the lead-up to the Olympics
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