Aspiration Marketing
APRIL 30, 2024
Imagine crafting a website so stunning it deserves a standing ovation. only the audience gives you crickets. Website engagement can feel like a mystery: you pour your effort in, but is anyone truly connecting with your content?
Social Media Examiner
APRIL 30, 2024
Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Content Tools LinkedIn is testing a new “Contribute your expertise” feature within the post composer. When users click on this option, […] The post LinkedIn Updates: Short-Form Video, Premium Company Pages, and More appeared first on Social Media Examiner.
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Content Marketing Institute
APRIL 30, 2024
Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.
Martech
APRIL 30, 2024
Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
yorCMO
APRIL 30, 2024
The benefits SMBs can expect out of AI, the unique cost-saving advantage of AI, and how to implement AI into your own organization. The post How Small Businesses Can Leverage AI for Growth and Innovation appeared first on yorCMO.
Martech
APRIL 30, 2024
Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 30, 2024
Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of stumbled into a job and career he loves. In addition to being an email marketing savant, Brian has long been involved with The Hole in the Wall Gang Camp. Founded by Paul Newman, the organization runs a residential summer camp, and year-round center serving children and their families coping with chronic illnesses such as cancer. ( Interview edited for length and clarity.
Search Engine Land
APRIL 30, 2024
Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” according to Google. May 5 is this Sunday. We knew this was coming. Google told us this change was coming in March, when Google announced multiple search enhancements , which also included the March 2024 core update (which completed April 19 ) and spam updates (which completed March 20 ).
Buffer Marketing
APRIL 30, 2024
Many of the clients I've worked with in my strategy firm who are neurodivergent deal with imposter syndrome or believe their brains are holding them back. Personally, I think this trait can be a superpower. Being an entrepreneur with ADHD has always felt natural to me. Rather than trying to bend my ways of working to align with the norms of others, I’ve been able to build my business from day one in a way that leans into my unique strengths and supports the way that ADHD shows up for
Rock Content
APRIL 30, 2024
Google no longer values links like before, marking a significant shift in SEO strategies. For a long time, getting backlinks was seen as the golden rule of SEO. And as an SEO specialist at Rock Content, I can say that this is something that consumes a substantial time in our monthly calendar activities. Also, digital marketers have worked hard to build links, often considering them as the primary currency of Google’s ranking algorithm.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
APRIL 30, 2024
When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and use tools and technologies that can scale and have interoperability within a composable architecture. The benefits of a modern data stack are justified and broad, such as speed to market, agility and lower costs from limited operations.
Search Engine Land
APRIL 30, 2024
The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it did. Why? Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one.
The LeadG2 Blog
APRIL 30, 2024
Landing pages play a crucial role in converting visitors into leads. A well-designed landing page can significantly impact your conversion rates and help you generate new, qualified leads. However, creating an effective landing page requires careful planning and execution. In this post, we'll discuss the dos and don'ts for creating landing pages that actually convert.
Search Engine Land
APRIL 30, 2024
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.” Eventually, you craft a detailed persona : Alex, 37, from Chicago, who enjoys protein smoothies, drives a Lexus and dreams of traveling to Asia.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Backlinko
APRIL 30, 2024
Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively. Want to learn about the state of small businesses, what is their role in today’s economy, how many businesses fail and what are the current challenges?
Search Engine Land
APRIL 30, 2024
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months. Why we care. Navah Hopkins explained it well on LinkedIn: “Keywords with no impressions in your account are dragging down your account performance.
Rock Content
APRIL 30, 2024
Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. However, that’s not where its purpose ends. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.
Digital Marketer
APRIL 30, 2024
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. That’s where strategies like tagging come in. It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
APRIL 30, 2024
Google has replaced First Input Delay (FID) with a new Core Web Vitals metric called Interaction to Next Paint (INP). This change aims to better measure a website’s responsiveness and overall user experience. This article explains what INP is, why it has replaced FID, how to check your site’s INP score, and various techniques to improve INP and enhance website responsiveness.
Lusha
APRIL 30, 2024
AI is still a hot topic in the sales world, and for good reason – 97% of sales leaders and sales ops pros say AI gives reps more time to sell. And we’re not just talking ten minutes here or there. According to recent research , AI tools can save sales reps over two hours every day. With more tools available than ever, you don’t want to get caught up trying to figure it all out.
illumin
APRIL 30, 2024
Geotargeting can be a simple yet effective strategy in adapting to a cookieless environment. Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting.
Set Up
APRIL 30, 2024
According to the 2023 Set up Marketing Relationship Survey, Word-of-mouth and Referrals consistently remain the most frequent methods Clients use to find new Agency Partners. This has been the case for the last five years of the Marketing Relationship Survey. When forming partnerships of any kind, trust is a huge component. Clients are asking friends and colleagues for recommendations, or even hiring members from old Agency partnerships (that’s why it’s best to never burn a bridge in the network
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Sachs Marketing Group
APRIL 30, 2024
Digital marketing agencies offer a wide array of services including SEO, social media marketing, PPC advertising, web design and development, content creation, email marketing, and reputation management. These services help businesses improve their online presence, attract more traffic, and engage with their audience effectively. Many business owners struggle to make their mark in the crowded online marketplace, often finding it difficult to capture and retain the attention of their target audie
Lusha
APRIL 30, 2024
We all know that email outreach plays a huge role in any sales or marketing strategy, but managing email sequences can be a major hassle. Between integrating different softwares, dealing with complex onboarding, and switching between tools, it’s easy to get bogged down before you even hit “send.” That’s where Lusha Engage comes in – an integrated email sequencing solution that makes nurturing the leads you find on Lusha efficient and easy.
Six & Flow
APRIL 30, 2024
We're thrilled to announce our remarkable climb to the 39th spot on Prolific North's 2024 Top 50 Digital Agencies list.
Lusha
APRIL 30, 2024
We started off Q2 strong with new features and improvements to help you take your sales game to new heights. From time-saving templates that make crafting email sequences a breeze to powerful API upgrades for better data at your fingertips, we’ve been busy at work behind the scenes. Read on to get the inside scoop on the fresh product updates we rolled out this month, plus a refresher on our Warm Outbound products.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
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