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Imagine crafting a website so stunning it deserves a standing ovation. only the audience gives you crickets. Website engagement can feel like a mystery: you pour your effort in, but is anyone truly connecting with your content?
Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Content Tools LinkedIn is testing a new “Contribute your expertise” feature within the post composer. When users click on this option, […] The post LinkedIn Updates: Short-Form Video, Premium Company Pages, and More appeared first on Social Media Examiner.
Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.
Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.
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Landing pages play a crucial role in converting visitors into leads. A well-designed landing page can significantly impact your conversion rates and help you generate new, qualified leads. However, creating an effective landing page requires careful planning and execution. In this post, we'll discuss the dos and don'ts for creating landing pages that actually convert.
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Landing pages play a crucial role in converting visitors into leads. A well-designed landing page can significantly impact your conversion rates and help you generate new, qualified leads. However, creating an effective landing page requires careful planning and execution. In this post, we'll discuss the dos and don'ts for creating landing pages that actually convert.
Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of stumbled into a job and career he loves. In addition to being an email marketing savant, Brian has long been involved with The Hole in the Wall Gang Camp. Founded by Paul Newman, the organization runs a residential summer camp, and year-round center serving children and their families coping with chronic illnesses such as cancer. ( Interview edited for length and clarity.
Meta, the parent company of Facebook, recently announced the phasing out of the Facebook Groups API, effective April 22, 2024. The Facebook Groups API was what social media management tools , including Buffer, used to schedule posts to Facebook Groups. While automatic scheduling to Facebook Groups will no longer be possible, Buffer will continue to support publishing to Facebook Groups using mobile notifications.
When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and use tools and technologies that can scale and have interoperability within a composable architecture. The benefits of a modern data stack are justified and broad, such as speed to market, agility and lower costs from limited operations.
The benefits SMBs can expect out of AI, the unique cost-saving advantage of AI, and how to implement AI into your own organization. The post How Small Businesses Can Leverage AI for Growth and Innovation appeared first on yorCMO.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” according to Google. May 5 is this Sunday. We knew this was coming. Google told us this change was coming in March, when Google announced multiple search enhancements , which also included the March 2024 core update (which completed April 19 ) and spam updates (which completed March 20 ).
Many of the clients I've worked with in my strategy firm who are neurodivergent deal with imposter syndrome or believe their brains are holding them back. Personally, I think this trait can be a superpower. Being an entrepreneur with ADHD has always felt natural to me. Rather than trying to bend my ways of working to align with the norms of others, I’ve been able to build my business from day one in a way that leans into my unique strengths and supports the way that ADHD shows up for
Google no longer values links like before, marking a significant shift in SEO strategies. For a long time, getting backlinks was seen as the golden rule of SEO. And as an SEO specialist at Rock Content, I can say that this is something that consumes a substantial time in our monthly calendar activities. Also, digital marketers have worked hard to build links, often considering them as the primary currency of Google’s ranking algorithm.
Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively. Want to learn about the state of small businesses, what is their role in today’s economy, how many businesses fail and what are the current challenges?
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.” Eventually, you craft a detailed persona : Alex, 37, from Chicago, who enjoys protein smoothies, drives a Lexus and dreams of traveling to Asia.
Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. However, that’s not where its purpose ends. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months. Why we care. Navah Hopkins explained it well on LinkedIn: “Keywords with no impressions in your account are dragging down your account performance.
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. That’s where strategies like tagging come in. It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Google has replaced First Input Delay (FID) with a new Core Web Vitals metric called Interaction to Next Paint (INP). This change aims to better measure a website’s responsiveness and overall user experience. This article explains what INP is, why it has replaced FID, how to check your site’s INP score, and various techniques to improve INP and enhance website responsiveness.
AI is still a hot topic in the sales world, and for good reason – 97% of sales leaders and sales ops pros say AI gives reps more time to sell. And we’re not just talking ten minutes here or there. According to recent research , AI tools can save sales reps over two hours every day. With more tools available than ever, you don’t want to get caught up trying to figure it all out.
Geotargeting can be a simple yet effective strategy in adapting to a cookieless environment. Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting.
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The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it did. Why? Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one.
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