Tue.Jan 28, 2025

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Why HubSpot is the Ideal Platform for Your ABM Strategy

Aspiration Marketing

Tired of casting a wide net and hoping for the best? Account-based marketing (ABM) offers a refreshing alternative, allowing you to focus your efforts on high-value accounts with laser precision. It's a proven strategy, with 87% of marketers who measure ROI reporting that ABM outperforms all other marketing investments. And with HubSpot, implementing a winning ABM strategy is easier than ever.

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The Power of Branded Graphics in Social Media Paid Ads

Marketing Insider Group

Visuals are an incredibly valuable tool as you attempt to get attention on social media. A well-designed image or graphic can stop readers from scrolling and spark curiosity. But there’s a ton of competition, so not just any graphic that will do the trick. You have to figure out how to stand out. Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience.

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2025 is the year for B2B brands to embrace CTV

Martech

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle.

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How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More

Content Marketing Institute

Benchmark publishing frequency charts are nice, but they shouldnt be your only research. After all, audiences arent homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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CTAs: How a Call-To-Action Serves Your Visitors

SMA Marketing

If you want your website visitors to take a specific action, you need to direct them. By creating both direct and transitional CTAs you help your visitors find the content they need. If you want your website to convert visitors into leads, start with creating compelling CTAs.

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iOS 18.2’s email ramifications: What we know so far

Martech

We’re a month-plus into iOS 18.2, released on Dec. 11, 2024, and we know a few things about the impact on email marketing. Although the picture is complicated a bit by a slow rollout and measurement made cloudy by past iOS releases. And now, with iOS 18.3 officially released, it’s clear that Apple is building on the email changes introduced in 18.2.

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Chris Penn talks DeepSeek and its big impact on marketers

Martech

I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of big tech in general and marketing in particular. Email: Business email address Sign me up! Processing. See terms. The post Chris Penn talks DeepSeek and its big impact on marketers appeared first on MarTech.

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FCC Ruling on Lead Generation Suddenly Postponed: What You Need to Know

verse.ai

Your Guide for TCPA Compliance for Internet Leads If you are involved in lead generation, you have probably heard about the Federal Communications Commission (FCC)s 2023 “one-to-one consent” ruling under the Telephone Consumer Protection Act (TCPA). The FCCs amendments to the TCPA were set to change the landscape of lead generation drastically by outlining new requirements for one-to-one consent and logical and topical restrictions for telemarketing and advertising calls.

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Are AI agents a big deal? Or just bots in formal wear?

Martech

Last year, Salesforce and HubSpot announced they were all in on AI agents. Salesforce CEO Marc Benioff said the company was doing a “hard pivot” and would be 100% about its Agentforce platform. “[Agentforce] is the third wave of AI advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success,” he said at Dreamforce last September.

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Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

Hubspot Marketing

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Is your audience on LinkedIn?

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Creating AI Avatars: How to Create Video Clones for Business

Social Media Examiner

Is your business invisible to potential customers because you arent using video? Do you know you need to do a video, but you're worried about how you look on camera? In this article, discover how AI video avatars can overcome your challenges and boost your exposure. How Creating AI Video Avatars Can Help Your Marketing […] The post Creating AI Avatars: How to Create Video Clones for Business appeared first on Social Media Examiner.

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The Growth Formula for Waste Management Companies: Alignment, Branding, and Digital Strategy

The LeadG2 Blog

The waste management industry is facing significant change. With heightened competition, increasing environmental awareness, and the demand for innovative solutions, companies in this space are under more pressure than ever to grow. Yet many are held back by internal challenges that disrupt their ability to scale effectively. Common pain points include fragmented sales and marketing processes, inconsistent branding across locations, and a limited digital presence that fails to attract and conver

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How to Use HubSpot for Franchises

Lynton Web

Managing multiple franchise locations demands precise coordination of brand messaging, lead distribution, and operational processes. With over 750,000 franchises in the U.S. generating $670 billion in economic output , the right management tools make the difference between growth and stagnation. Many franchises struggle with disconnected systems, incomplete data, and inconsistent processes across locations.

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How to Automate Email Sending in HubSpot: Workflows That Drive Results

Six & Flow

Admit it or not, email automation is one of the most valuable tools in your marketing and sales arsenal. Whether you're nurturing leads, following up with prospects, or ensuring smooth communication with customers, automating your email workflows saves time, improves consistency, and boosts engagement.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Does Industry Expertise Matter in the Sales Process for Fractional CMOs?

yorCMO

Discover how to position yourself for success and learn how leadership, strategy, and measurable outcomes outweigh industry expertise.

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10 Best Event Management Software and Tools in 2025

Zumvu

In this ever-evolving and speedy world of event organizing, organizers are faced with increasing demands: from maintaining the lists of guests right to coordinating with vendors for proper execution.

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Top Websites in the Philippines: 13 Popular Sites Uncovered

Spiralytics

The digital landscape in the Philippines has seen massive growth over the years, fueled by affordable mobile data plans and increasing internet penetration. As of early 2024, there are 86.98 million active Filipino internet users, accounting for 73.6% of the population. From social media to streaming websites, digital platforms have become integral to both personal and professional lives.

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Five positives coming out of the DeepSeek apocalypse

Businesses Grow

My RISE marketing community is always a few steps ahead of the curve. A month ago, I posted a comment questioning why nobody was paying attention to the startup DeepSeek platform coming out of China. Well, the world finally caught up, and we woke up Monday morning to a whole new AI world. Some pundits claimed the AI world was upended overnight. One week ago, I read a Goldman Sachs analysis of five possible threats to Nvidia — a Chinese upstart was not one of them!

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.