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While content is a significant aspect of digital marketing today, the rules of the game are constantly changing, making it difficult for marketers to keep up. As such, Google's focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) has become paramount. These guidelines directly impact how your content ranks and performs. In this blog, we'll explore the significance of EEAT, unravel its complexities, and equip you with actionable strategies to elevate your content.
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of story in marketing. The best marketers and the best brands are the ones telling the best stories. However, I believe most brands are telling the wrong story And it's costing them millions.
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Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not.
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Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.
The latest round in the battle between WordPress owner Automattic and WP Engine was won by the latter with California District Court judge Araceli Martnez-Olgun issuing an injunction to prevent Automattic blocking WP Engine’s access to WordPress.org resources and continuing to interfere with its plugins. “While Defendants characterize WP Engines harm as self-imposed because it built its business around a website that it had no contractual right to use… Defendants role in helpin
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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
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In this edition: The Top 5 Marketing Ops Leader Articles You Need to Read The Tenets of Marketing Operations POLL - What Everyone Votes is Their Favorite Marketing Ops Platform For Paid Subscribers: Recorded Keynote: Solving Marketing’s Toughest Challenges Through Technology Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
Companies must develop comprehensive and tailored marketing plans to remain competitive in the aerospace market. This sector’s competitive nature often necessitates partnering with a digital marketing agency with experience developing custom multi-touch marketing strategies for aerospace products and services. What Is Aerospace Marketing? Aerospace marketing promotes companies like yours within the highly competitive aerospace industry.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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Heres a fact to chew on. Return visitors are 2x more likely to convert than first-timers. When someone comes back to your site, theyre raising their hand and saying, Hey, Im interested. The problem? If youre relying on Klaviyo to track those visitors, youre leaving money on the table. Klaviyos tracking is tied to a 7-day cookie window. Once that timer runs out, return visitors look like strangers, and your chance to engage them vanishes.
Acoustic is a platform that offers email and mobile marketing tools for B2C brands. Its products Acoustic Campaign, Acoustic Connect, DemandTec, and Tealeaf help teams manage customer data, analyze campaign performance, and drive customer engagement across email, mobile push, SMS, and WhatsApp. Despite its versatility, Acoustic has some shortcomings.
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We all know that AI is everywhere these days. Whether its helping us write emails, forecast sales, or answer customer queries, its changing how we work for the better. One area thats seeing a major transformation thanks to AI is CRM (customer relationship management). HubSpot AI , aka Breeze AI , is making it easier for businesses to manage customer data, personalise outreach, and automate routine tasks across sales, marketing, and service teams.
Investment in influencer marketing is projected to reach a staggering $56 billion within the decade. While demand for being always online shapes how brands, influencers and audiences interact with each other, some creators are getting burnt out and retiring from the industry. Others, however, are changing with the times. Influencers and their content will change as they age, attracting new audiences.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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Scroll through any ecommerce brands Instagram, and youll spot a pattern – influencer takeovers, founder vlogs, and personal stories galore. Its like the face of the brand is doing all the heavy lifting. And sure, that works – until it doesnt. Influencers lose their shine, founders step back, and suddenly the face of your brand is gone. Then what?
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