Aspiration Marketing

DECEMBER 12, 2024

While content is a significant aspect of digital marketing today, the rules of the game are constantly changing, making it difficult for marketers to keep up. As such, Google's focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) has become paramount. These guidelines directly impact how your content ranks and performs. In this blog, we'll explore the significance of EEAT, unravel its complexities, and equip you with actionable strategies to elevate your content.

Content Marketing 229

Content Marketing Marketing Marketers Digital Marketing 229

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.

Transform 116

Transform User-Generated B2C Management 116

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not.

Tentpole 90

Tentpole Gen Z Thought Leadership User-Generated 90

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Here’s how to do that. Why do both? Have you ever seen a champion heavyweight win a fight with one hand? Of course not.

Law 112

Law Marketing Marketers Email Marketing 112

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Hubspot Marketing

DECEMBER 12, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of story in marketing. The best marketers and the best brands are the ones telling the best stories. However, I believe most brands are telling the wrong story And it's costing them millions.

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Branding Transform Customer Product 85

Martech

DECEMBER 12, 2024

The latest round in the battle between WordPress owner Automattic and WP Engine was won by the latter with California District Court judge Araceli Martnez-Olgun issuing an injunction to prevent Automattic blocking WP Engine’s access to WordPress.org resources and continuing to interfere with its plugins. “While Defendants characterize WP Engines harm as self-imposed because it built its business around a website that it had no contractual right to use… Defendants role in helpin

Marketing 108

Marketing Marketers Management Content Marketing 108

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

Gen Z 66

Gen Z Branding Retail Education 66

Martech

DECEMBER 12, 2024

Its beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study by Optimizely. Furthermore, 47% say they will use it for this next year. Also, 43% are using AI to personalize their Christmas campaigns. An Adobe study finds 63% of U.S. marketers have integrated AI into their workflows.

Fashion 67

Fashion Marketing Mix User-Generated Communications 67

Buffer Marketing

DECEMBER 12, 2024

Social media is growing more fragmented. Gone are the days of one or two platforms dominating social media. Today’s ecosystem has options for just about everyone, with platforms thriving in specialized areas to meet unique user needs. Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, Instagram, and YouTube remain steady players.

Transform 65

Transform Thought Leadership Branding Communications 65

Exposure Ninja

DECEMBER 12, 2024

Look around. You’ll notice something happening in your Google Analytics – organic traffic from traditional search might be slipping. But here’s what’s really interesting: ChatGPT mentions are probably showing up in your referral sources. Welcome to the next evolution of search. We’re seeing a fundamental shift in how people find information online.

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Thought Leadership User-Generated Whitepaper CRM 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Duct Tape Marketing

DECEMBER 12, 2024

How the Right Creators Can Transform Your B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Nick Bennett In this episode of the Duct Tape Marketing Podcast , I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who’s reshaping how companies approach digital marketing strategies.

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Transform B2C Influencer Marketing Marketing 54

verse.ai

DECEMBER 12, 2024

How to Warm Up Cold Leads, Aged Leads, and New Leads with Effective Engagement So youre generating leads for your sales teambut whats next? Though you may have produced enough interest to draw them to your website, 96% of website visitors are not ready to buy. With successful lead generation, its crucial that you get the next steps to engagement rightfor every lead.

Communications 52

Communications eBook CRM Customer 52

Content Marketing Institute

DECEMBER 12, 2024

Travel stories seem like an easy sell. But content litters the skies and roads. So how do tourism marketers get their brands noticed? Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.

Branding 59

Branding Marketing Marketers 59

Marketing Insider Group

DECEMBER 12, 2024

Every business needs to embark on a large-scale marketing project at some point, but there are many pitfalls that can get in the way of success. Most of the time, projects fail not because of a lack of talent or team effort, but because of poor organization that interferes with collaboration. According to Harvard Business Research , there are three main reasons collaboration fails: Information silos (67%) Lack of collaborative vision from leaders (32%) Senior managers who dont want to give up co

Shipping 52

Shipping Marketing Marketers Email Marketing 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Use Insider

DECEMBER 12, 2024

Acoustic is a platform that offers email and mobile marketing tools for B2C brands. Its products Acoustic Campaign, Acoustic Connect, DemandTec, and Tealeaf help teams manage customer data, analyze campaign performance, and drive customer engagement across email, mobile push, SMS, and WhatsApp. Despite its versatility, Acoustic has some shortcomings.

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Customer Customer Journey eCommerce User-Generated 52

Six & Flow

DECEMBER 12, 2024

We all know that AI is everywhere these days. Whether its helping us write emails, forecast sales, or answer customer queries, its changing how we work for the better. One area thats seeing a major transformation thanks to AI is CRM (customer relationship management). HubSpot AI , aka Breeze AI , is making it easier for businesses to manage customer data, personalise outreach, and automate routine tasks across sales, marketing, and service teams.

CRM 52

CRM Transform Management Customer 52

Customers.ai

DECEMBER 12, 2024

Heres a fact to chew on. Return visitors are 2x more likely to convert than first-timers. When someone comes back to your site, theyre raising their hand and saying, Hey, Im interested. The problem? If youre relying on Klaviyo to track those visitors, youre leaving money on the table. Klaviyos tracking is tied to a 7-day cookie window. Once that timer runs out, return visitors look like strangers, and your chance to engage them vanishes.

Transform 52

Transform Shoppers Outbound Marketing eCommerce 52

Six & Flow

DECEMBER 12, 2024

We all know that AI is everywhere these days. Whether its helping us write emails, forecast sales, or answer customer queries, its changing how we work for the better. One area thats seeing a major transformation thanks to AI is CRM (customer relationship management). HubSpot AI , aka Breeze AI , is making it easier for businesses to manage customer data, personalise outreach, and automate routine tasks across sales, marketing, and service teams.

CRM 52

CRM Transform Management Customer 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

SMA Marketing

DECEMBER 12, 2024

Companies must develop comprehensive and tailored marketing plans to remain competitive in the aerospace market. This sector’s competitive nature often necessitates partnering with a digital marketing agency with experience developing custom multi-touch marketing strategies for aerospace products and services. What Is Aerospace Marketing? Aerospace marketing promotes companies like yours within the highly competitive aerospace industry.

Marketing 52

Marketing Marketers Marketing Plan Digital Marketing 52

Customers.ai

DECEMBER 12, 2024

Scroll through any ecommerce brands Instagram, and youll spot a pattern – influencer takeovers, founder vlogs, and personal stories galore. Its like the face of the brand is doing all the heavy lifting. And sure, that works – until it doesnt. Influencers lose their shine, founders step back, and suddenly the face of your brand is gone. Then what?

eCommerce 52

eCommerce Branding Marketing Marketers 52

SmartBrief - Marketing

DECEMBER 12, 2024

Investment in influencer marketing is projected to reach a staggering $56 billion within the decade. While demand for being always online shapes how brands, influencers and audiences interact with each other, some creators are getting burnt out and retiring from the industry. Others, however, are changing with the times. Influencers and their content will change as they age, attracting new audiences.

Branding 63

Branding Fashion Influencer Marketing Marketing 63